Course details

Study options

Full-time: 3 years, Part-time: Up to 6 years

UCAS points

112-120 (September 2023 entry)

UCAS code


Course level



BA (Hons)

Start date



Kedleston Road, Derby Campus


Course description

  • This degree is accredited by the Chartered Institute of Marketing (CIM) , meaning if you choose specific modules, you’ll gain exemptions towards the CIM Diploma in Professional Marketing, enhancing your credibility as a marketer
  • Focus on the integrated management of marketing, marketing communications, PR and advertising
  • Improve your marketing knowledge whilst appreciating the full multi-media approach to marketing communications
  • Placements, internships and hands-on projects for companies enable you to work on real marketing issues and develop your marketing skills
  • You can choose to take a placement year between years two and three of your degree
  • If you're interested in studying Marketing, you may also be interested in:
3rdfor Marketing**Guardian University Guide 2023

All companies use marketing as a vital tool to promote products, services and brands to different audiences. The BA (Hons) Marketing, PR and Advertising offers a core understanding of key marketing, branding and communication concepts preparing you for a successful career in advertising and PR in either an organisation or agency environment.

Relevant, respected, rewarding

This is a practical, in-depth study of one of the most exciting business disciplines. You’ll be fully prepared to plan and execute effective communication campaigns that deliver the right message to the right people at the right time.

As you develop your skills in marketing, PR and advertising techniques you’ll understand how a strong and consistent brand image is developed and what impact it has on business profitability. By the end of the course, you will have built a professional digital portfolio. 

The Chartered Institute of Marketing (CIM)

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

We have joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM. These qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

A person holding a phone with the Twitter logo on the screen.

How student Ellie was headhunted by Twitter

Student Ellie Kean has been able to put the skills she’s been learning on her BA (Hons) Marketing (PR and Advertising) degree into practice after being headhunted for a summer internship with Twitter.

Find out moreFind out more

Connected in to a business network

Raise your profile and enrich your learning throughout your Marketing, PR and Advertising degree as you network and make connections with agencies and businesses working on consultancy projects and live case-studies and projects. Our students have worked on consultancy projects, offering marketing advice to local young entrepreneurs. They have had opportunities to meet clients and present marketing solutions. 

Learning outside the classroom

You'll take part in field trips to trade fairs and exhibitions and work on many live company projects throughout your studies meaning your work is relevant and up-to-date with market trends. Put your knowledge in to practice by securing an internship to build your skills and develop your portfolio.

Learn from the experts

Our vast experience marketing will be your guide. Our teaching team is enthusiastic, innovative, knowledgeable - ambitious for you and supporting you all the way. We have research expertise spanning everything from consumer behaviour to business intelligence. Our lecturers are marketing specialists and many of them have worked in industry for years. The Head of Discipline, Dr Alison Lawson, has her own blog - Musings on methodology - featuring her personal thoughts, ideas and opinions on research methods. 

What you will study

    Please note that our modules are subject to change - we review the content of our courses regularly, making changes where necessary to improve your experience and graduate prospects.

    Kedleston Road, Derby Campus entrance

    Undergraduate Open Days

    The best way to find out if studying at Derby is right for you is to experience an Open Day. Get a feel for the city and campus, tour our first-class facilities and see where you could be living.

    Book your Undergraduate Open DayBook your Undergraduate Open Day

    How you will learn

    Our teaching methods will be varied, interactive and engaging. You will take part in:

    • Lectures and seminars — led by our own tutors as well as occasionally, by guest speakers from the marketing world
    • Individual and group-based practical assignments, such as creating advertising slogans, blogs, infographics, social media profiles, videos and TV commercials. Many of these will be for real company briefs
    • Visits to exhibitions, trade fairs and companies
    • Placements and internships
    • Research projects

    You will be encouraged to be creative, whether you're creating eye-catching media, memorable slogans or designing mood boards to find new innovative ways to communicate with your audience. Some of your learning will be classroom based, sometimes you will want to use computer labs and at other times you may work in a studio. You’ll use new digital technology to create digital content, including blogs, vlogs, videos and TV commercials.


    You will be assessed through coursework, which will incorporate individual assignments as well as group tasks. These focus on applying what you have learned to real business scenarios and producing the kind of work that might be expected in a marketing role, for example:

    • Written reports based around research, including data and case studies
    • Visual presentations
    • Creative outputs such as infographics, short advertisements, films or bespoke projects for clients
    • Online assessments

    At levels 4 and 5, you will take part in a lot of group work, which prepares you for the marketing workplace, but at level 6, you will be working independently more so you can deepen your research and critical analysis skills.

    Personal academic tutoring

    Your personal academic tutor will work with you to help you get the most out of your time at university. Having someone to talk to about your academic progress, your university experience and your professional aspirations is hugely valuable. We want you to feel challenged in your studies, stretched but confident to achieve your academic and professional goals.

    Find out more about personal academic tutoring

    Who will teach you

    Tracy Powell

    Tracy Powell
    Programme leader

    Tracy is the Programme Leader for  Digital Marketing and teaches on a number of modules across all levels of the Undergraduate Marketing programmes. 

    View full staff profileView full staff profile

    Entry requirements

    2023 entry

    These are the typical qualification requirements for September 2023 entry.

    RequirementWhat we're looking for
    UCAS points112-120
    A LevelBBB-BBC
    T LevelMerit
    GCSEGCSE Maths and English Grade 4/Grade C (or above) or equivalent qualification
    Access to HEPass Access to HE Diploma with 60 credits: 45 at Level 3 with a minimum of Distinction: 15, Merit: 24, Pass: 6

    English language requirements

    IELTS: 6.0 (with at least 5.5 in each skills area)

    Fees and funding

    2023/24 Fees (August 2023 - July 2024)

    Fees for 2023/24 are yet to be confirmed.

    Further information about our fees and support you may be entitled to.

    Additional costs and optional extras

    How to apply

    Please look at our application deadlines before you apply.

    UK students

    Full-time students applying to start in September should apply for this course through UCAS.

    Part-time students should apply directly to the University.

    Apply through UCASApply directly to the University
    International students

    On-campus courses starting in September 2022 and January 2023 are now closed to new applications from international students due to unprecedented demand. Applications for September 2023 will open in October. If you have any questions, please email

    Apply through UCASApply directly to the University


    Demand for advertising, PR and communication specialists in marketing is high. Your skills in campaign development, analysis and measurement of results will be in demand as a marketer who can demonstrate impact and return on investment.

    You’ll have a great foundation to begin a successful career in areas like account, product, brand or communications management.

    Past Marketing, PR and Advertising students have gone on to work in large, multi-national blue chip companies, some have set up their own businesses; some work in marketing departments, some in specialist businesses; some work in the public sector. In all these areas there is a need for marketing skills for organisations to understand consumer needs and influence consumer behaviours.

    Or why not study further with our: MSc Marketing Management (Alumni discount available)

    Contact us

    If you need any more information from us, eg on courses, accommodation, applying, car parking, fees or funding, please contact us and we will do everything we can to help you.

    Contact us Contact us

    † Additional information about your studies

    4 years with optional placement year.

    Teaching hours

    Like most universities, we operate extended teaching hours at the University of Derby, so contact time with your lecturers and tutors could be anytime between 9am and 9pm. Your timetable will usually be available on the website 24 hours after enrolment on to your course.

    Additional costs and optional extras

    We’re committed to providing you with an outstanding learning experience. Our expert teaching, excellent facilities and great employability prepare you for your future career. As part of our commitment to you we aim to keep any additional study costs to a minimum. However, there are occasions where students may incur some additional costs.

    Please also note that due to the current Covid-19 situation, if your course offers fieldtrips, the location of these may change or be cancelled. If this happens, you will be communicated to in advance and we will do our very best to seek out other practical opportunities to ensure your experience is not affected.

    The information provided on this page is correct at the time of publication but course content, costs and other individual course details do change from time to time and are updated as often as possible, so please do check these pages again when making your final decision to apply for a course. Any updated course details will also be confirmed to you at application, enrolment and in your offer letter.

    Included in your fees
    • Opportunity to take a CIM module exam at the end of the second and third year (exam fees paid for first sit only)
    • Opportunity of part funded trips, optional with limited places available
    • Access to Finance Lab
    • Access to a range of software on university lab PCs

    Please note: Our courses are refreshed and updated on a regular basis. If you are thinking about transferring onto this course (into the second year for example), you should contact the programme leader for the relevant course information as modules may vary from those shown on this page.

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