Undergraduate Course

Accredited by The Chartered Institute of Marketing (CIM)

Marketing and Data Insights

BSc (Hons)

Course details

Study options


UK fee

£9,250 per year (2024/25)

International fee

£14,900 per year (2024/25)

UCAS points

112-120 (September 2024 entry)

Course level



BSc (Hons)


Derby Campus

The best bits

  • You’ll get the chance to work on real marketing projects, meet clients and present your ideas
  • This marketing degree is accredited by the Chartered Institute of Marketing (CIM), meaning if you graduate with a 2:2 or higher, you’ll gain exemptions towards CIM Certificate and
  • Gain a global perspective with the change to study overseas with one of our partner institutions
  • Our marketing degrees are designed with industry in mind – you’ll benefit from a range of guest speakers, industry projects and work experience to ensure you’ll graduate career ready

If you want to explore the critical importance of commercial management of IT and the strategic importance that business analytics has within organisations to propose and instigate IT based solutions alongside strong marketing, this is the course for you. 

On this course, you can combine your interests in marketing and business technology to develop skills which will enable you to forge a career in areas like management of big data, marketing insights, business analysis or consultancy. You'll gain broad knowledge of current and future business technologies, including different types of databases, decision-making systems and e-commerce. You’ll also critically evaluate the commercial management of IT and explore the strategic importance of business analytics.  You’ll develop the ability to use this knowledge to inform strategic decisions and to evaluate and propose IT-related solutions to marketing problems. 

Choose your pathway 

All our Marketing degrees have a common first year. After that, you can continue on your chosen pathway, choose our general BA (Hons) Marketing or you can choose one of our other specialist pathways: 

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Professionally approved 

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. 

We have joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM. These qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career. 

What you will study

Please note that our modules are subject to change - we review the content of our courses regularly, making changes where necessary to improve your experience and graduate prospects.

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Undergraduate Open Days

The best way to find out if studying at Derby is right for you is to experience an Open Day. Get a feel for the city and campus, tour our first-class facilities and see where you could be living.

Book your Undergraduate Open DayBook your Undergraduate Open Day

How you will learn

Our teaching methods will be varied, interactive and engaging. You will take part in:

How you are assessed 

You will be assessed through coursework, which will incorporate individual assignments as well as group tasks. These focus on applying what you have learned to real business scenarios and producing the kind of work that might be expected in a marketing role, for example:

Personal academic tutoring

Your personal academic tutor will work with you to help you get the most out of your time at university. Having someone to talk to about your academic progress, your university experience and your professional aspirations is hugely valuable. We want you to feel challenged in your studies, stretched but confident to achieve your academic and professional goals.

Find out more about personal academic tutoring

Who will teach you

Tracy Powell

Tracy Powell
Programme leader

Tracy is the Programme Leader for  Digital Marketing and teaches on a number of modules across all levels of the Undergraduate Marketing programmes. 

View full staff profileView full staff profile

Entry requirements

2024 entry

RequirementWhat we're looking for
UCAS points112-120
GCSEGCSE Maths and English Grade 4/Grade C (or above) or equivalent qualification
Access to HE Pass Access to HE Diploma with 60 credits: 45 at Level 3 with a minimum of Distinction: 15, Merit: 24, Pass: 6

English language requirements

IELTS: 6.0 (with at least 5.5 in each skills area)

Fees and funding



£9,250 per year



£14,900 per year


Further information about our fees and support you may be entitled to.

Additional costs and optional extras

How to apply

Please look at our application deadlines before you apply.

UK students

If you are in Year 13 and applying for a full-time undergraduate course (including our joint honours courses), we recommend that you apply through UCAS.

Apply through UCAS

If you are applying to study part-time, or already have your qualifications, or wish to join at Year 2 or 3, you should apply directly to the University.

Apply directly to the University


Demand for data insight specialists in marketing is high. Your skills in both the marketing and IT field could lead to a range of roles in fields such as database management, marketing insights, purchasing or logistics.

Or why not study further with our: MSc Marketing Management (Alumni discount available) 

Careers and Employment Service  

Our Careers and Employment Service can help you boost your employment skills by connecting you with employers for work placements, part-time jobs, and volunteering. They can also offer guidance on career options, CV writing, or starting your own business. 

Contact us

If you need any more information from us, eg on courses, accommodation, applying, car parking, fees or funding, please contact us and we will do everything we can to help you.

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Additional information about your studies

Teaching hours

Like most universities, we operate extended teaching hours at the University of Derby, so contact time with your lecturers and tutors could be anytime between 9am and 9pm. Your timetable will usually be available on the website 24 hours after enrolment on to your course.

Additional costs and optional extras

We’re committed to providing you with an outstanding learning experience. Our expert teaching, excellent facilities and great employability prepare you for your future career. As part of our commitment to you we aim to keep any additional study costs to a minimum. However, there are occasions where students may incur some additional costs.

The information provided on this page is correct at the time of publication but course content, costs and other individual course details do change from time to time and are updated as often as possible, so please do check these pages again when making your final decision to apply for a course. Any updated course details will also be confirmed to you at application, enrolment and in your offer letter.

Included in your fees

Please note: Our courses are refreshed and updated on a regular basis. If you are thinking about transferring onto this course (into the second year for example), you should contact the programme leader for the relevant course information as modules may vary from those shown on this page.

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