Undergraduate Course 

BA (Hons)

Marketing and Management

 Accredited by The Chartered Institute of Marketing (CIM) 

As well as developing specialist marketing knowledge, this course explores management subjects, including purchasing, managing international supply chains, lean systems, cost reduction and how to manage people. This ensures you will graduate with the skills and knowledge to work in a range of strategic roles.

Combine your knowledge of fundamental marketing tactics with an applied awareness of company assets, finance and data. You’ll critically apply skills and techniques to oversee varying management situations as well as exploring both the marketing and logistics functions within organisations. You can tailor your degree to your areas of interest through a range of optional modules covering themes such as corporate IT, social media, content, brand and sustainability. We equip you with the knowledge, confidence and creativity to shape an organisation’s marketing, logistics and purchasing strategy.

Choose your pathway 

All our Marketing degrees have a common first year. After that, you can continue on your chosen pathway, choose our general BA (Hons) Marketing or you can choose one of our other specialist pathways: 

A group of students discussing a project.

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.  
  
We have joined forces with CIM to give students the opportunity to gain professional qualifications. These qualifications are highly sought after by employers, and their content is reflected in our own degrees. This ensures we are equipping students with the best opportunities for a successful marketing career. 

Marketing, PR and Advertising student, Oliver Smith

Balancing Business, Sport, and Studies

Is it possible to have it all? Marketing student Oliver Smith shares his attempts to build a brand, compete in motorsport, and navigate university life as a Student Entrepreneur.

Read Oliver's blogRead Oliver's blog

What you will study

Please note that our modules are subject to change - we review the content of our courses regularly, making changes where necessary to improve your experience and graduate prospects.

Kedleston Road, Derby Campus entrance

Undergraduate Open Days

The best way to find out if studying at Derby is right for you is to experience an Open Day. Get a feel for the city and campus, tour our first-class facilities and see where you could be living.

Book your Undergraduate Open DayBook your Undergraduate Open Day

How you will learn

Our teaching methods will be varied, interactive and engaging. You will take part in:

How you are assessed

You will be assessed through coursework, which will incorporate individual assignments as well as group tasks. These focus on applying what you have learned to real business scenarios and producing the kind of work that might be expected in a marketing role, for example:

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Helping you reach your full potential

Our Personal Academic Tutoring programme supports your academic journey, helping you achieve your goals and unlock your potential.

Explore the programme

Who will teach you

Tracy Powell

Programme Leader

Tracy Powell

Tracy Powell

Tracy is the Programme Leader for  Digital Marketing and teaches on a number of modules across all levels of the Undergraduate Marketing programmes. 

View full staff profile

Entry requirements

2025 entry

These are the typical qualification requirements for September 2025 entry.

Contextual offers may apply to students who meet certain criteria.

RequirementWhat we're looking for
UCAS points112
A LevelBBC
T LevelMerit
BTECDMM
GCSEGCSE Maths and English Grade 4/Grade C (or above) or equivalent qualification
Access to HE Pass Access to HE Diploma with 60 credits: 45 at Level 3 with a minimum of Distinction: 15, Merit: 24, Pass: 6

English language requirements

IELTS: 6.0 (with at least 5.5 in each skills area)

Fees and funding

2025/26

 Full-timePart-time
UK

£9,535 per year

N/A

International

£16,900 per year

N/A

Further information about our fees and support you may be entitled to.

Additional costs and optional extras

How to apply

Please look at our application deadlines before you apply.


UK students

If you are in Year 13 and applying for a full-time undergraduate course (including our joint honours courses), we recommend that you apply through UCAS.

Apply through UCAS

If you are applying to study part-time, or already have your qualifications, or wish to join at Year 2 or 3, you should apply directly to the University.

Apply directly to the University

Careers

Demand for data insight specialists in marketing is high. Your skills in both the marketing and IT field could lead to a range of roles in fields such as database management, marketing insights, purchasing or logistics. 
 
Or why not study further with our MSc Marketing Management (Alumni discount available) 

Careers and Employment Service  

Our Careers and Employment Service can help you boost your employment skills by connecting you with employers for work placements, part-time jobs, and volunteering. They can also offer guidance on career options, CV writing, or starting your own business.  

Getting you career ready

Your degree is only part of your story.

We're here to help prepare you for life after university.

Career Support Image

96%
of UK graduates are in employment or further study.

Top 5
for employability.
Uni Compare Annual Student Review Rankings 2025.

87%
of UK graduates say their current activity is meaningful.

Contact us

If you need any more information from us, eg on courses, accommodation, applying, car parking, fees or funding, please contact us and we will do everything we can to help you.

Contact us Contact us

Additional information about your studies

Teaching hours

Like most universities, we operate extended teaching hours at the University of Derby, so contact time with your lecturers and tutors could be anytime between 9am and 9pm. Your timetable will usually be available on the website 24 hours after enrolment on to your course.

Course updates

The information provided on this page is correct at the time of publication but course content, costs and other individual course details do change from time to time and are updated as often as possible, so please do check these pages again when making your final decision to apply for a course. Any updated course details will also be confirmed to you at application, enrolment and in your offer letter.

If you are thinking about transferring onto this course (into the second year for example), you should contact the programme leader for the relevant course information as modules may vary from those shown on this page.

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