Course details

Study options

Full-time: 3 years , Part-time: Up to 6 years

UK fee

£9,250 per year (2022/23)

International fee

£14,045 per year (2022/23)

UCAS points

112-120 (September 2022 entry)

UCAS code


Course level



BA/BSc (Hons)

Start date



Derby Campus

If you do not achieve the typical entry points required, you may want to consider studying this course with foundation year.

View with foundation year optionView with foundation year option

Course description

The highlights

  • Spend the first year covering all aspects of marketing to find out where your passions and talents lie. From year two, you can continue on a general marketing pathway or choose from one of the following:
    • Marketing (Digital) 
    • Marketing (PR and Advertising)
    • Marketing (Management) - September 2022 entry only 
    • Marketing (Consumer Psychology) - September 2022 entry only 
    • Marketing (Data Insights) - September 2022 entry only 
  • This marketing degree is accredited by the Chartered Institute of Marketing (CIM), meaning if you graduate with a 2:2 or higher, you’ll gain exemptions towards CIM Certificate and Diploma modules to help fast-track your professional marketing career
  • You will tackle real marketing projects for employers and then develop this experience through placements and internships
Top15Marketing ranked Top 15 for Graduate Prospects**Complete University Guide 2022

What will your marketing specialism be?

Marketing is exciting and fast-paced and is now relevant to almost all organisations, whether they operate in the private, public or third sector. Every business has a requirement to market their goods or services. Some have in-house teams that create campaigns, and others outsource them to creative agencies. However, all have a requirement to plan, implement, and monitor marketing activity if a business is to be successful or profitable.

With the rise of digital media, the number and variety of marketing channels has grown. This increasingly complex landscape has had a knock-on effect on jobs, creating a need for more specialist roles in sub-sectors such as content marketing, affiliate marketing, social media management, search engine optimisation, and data analysis. 

We have responded to these changes in the profession, by offering you specialist pathways on this degree — in Digital Marketing, PR and Advertising, Consumer Psychology, Data Insights, and Management. This enables you to build more in-depth skills in an area that interests you, but still gain a solid grounding in all of the key marketing disciplines. So whichever pathway you choose, you won't be closing any doors.

We equip you with the skills, confidence and creativity to shape an organisation’s marketing strategy and help it develop a customer-led approach to business opportunities. You’ll learn how to combine all elements of the marketing mix and how to get the best from in-house teams or outsourced agencies.

Lewis sitting at a table smiling

Marketing (PR and Advertising) graduate Lewis Dunne is setting his goals high

Our Marketing degree gave Lewis the opportunity to support The Prince's Trust charity.

Read more about Lewis' story hereRead more about Lewis' story here

CIM accreditation

This degree is accredited by the Chartered Institute of Marketing (CIM), the leading professional body for marketers worldwide. This means that CIM has independently assessed our marketing degree and is happy that it reflects their priorities and high standards. CIM accreditation is a quality mark that employers look for.

Real-world experience

On this marketing degree, we take you beyond the classroom, giving you opportunities for real-world experience. Thanks to our strong links with employers, you'll get the chance to work on real marketing projects, meeting clients and presenting your proposed solutions to their challenges. Recently, our students found themselves drawing up plans to:

  • promote new events
  • raise a company's profile through social media
  • attract more visitors to a destination, and
  • create a brand identity for a pub-based arts venue

Using our industry contacts, we'll support you to find internships and placements, provide a varied programme of interesting guest speakers and draw on fascinating real-world case studies to bring marketing concepts and principles to life.

New Derby Business School in the city centre

Set to open in September 2024: a new Derby Business School, serving as an international centre of excellence. The superb new teaching facilities will build on our established reputation for inspirational teaching and research excellence, as we shape the next generation of qualified business leaders.

Find out more about our new Derby Business SchoolFind out more about our new Derby Business School

Year in industry and study abroad

In addition to the 30 hours of work experience that everyone is expected to undertake in their second year, you also have the opportunity to take a placement year between years two and three of your degree. This would super-charge your employability and your prospects after graduation. We can help you find a placement and provide support during your year away. 

Or why not study abroad for a semester? It's a great chance to experience a different country and culture, perhaps develop an additional language, make new connections and bring back new ideas. 

Barbora Horackova taking part in a video shoot

Digital Marketing student Barbora excels during internship

Digital Marketing student Barbora Horackova’s creative passion is steering her towards a career in social media marketing.

Read more about Barbora's story hereRead more about Barbora's story here

Marketing – your questions answered

In the below video, Senior Lecturer, Devi Gill, answers some of the most frequently asked questions about Marketing at the University of Derby. You can also watch exclusive subject content by signing up to Derby on Demand.

Devi Gill, Senior Lecturer in Marketing, talking to camera.
A person holding a phone with the Twitter logo on the screen.

How student Ellie was headhunted by Twitter

Student Ellie Kean has been able to put the skills she’s been learning on her BA (Hons) Marketing (PR and Advertising) degree into practice after being headhunted for a summer internship with Twitter.

Find out moreFind out more

What you will study

    Please note that our modules are subject to change - we review the content of our courses regularly, making changes where necessary to improve your experience and graduate prospects.

    Kedleston Road, Derby Campus entrance

    Undergraduate Open Days

    The best way to find out if studying at Derby is right for you is to experience an Open Day. Get a feel for the city and campus, tour our first-class facilities and see where you could be living.

    Book your Undergraduate Open DayBook your Undergraduate Open Day

    How you will learn

    Our teaching methods will be varied, interactive and engaging. You will take part in:

    • Lectures and seminars — led by our own tutors as well as occasionally, by guest speakers from the marketing world
    • Individual and group-based practical assignments, such as creating advertising slogans, blogs, infographics, social media profiles, videos and TV commercials. Many of these will be for real company briefs
    • Visits to exhibitions, trade fairs and companies
    • Placements and internships
    • Research projects

    How you are assessed

    You will be assessed through coursework, which will incorporate individual assignments as well as group tasks. These focus on applying what you have learned to real business scenarios and producing the kind of work that might be expected in a marketing role, for example:

    • Written reports based around research, including data and case studies
    • Visual presentations
    • Creative outputs such as infographics, short advertisements, films or bespoke projects for clients
    • Online assessments

    At levels 4 and 5, you will take part in a lot of group work, which prepares you for the marketing workplace, but at level 6, you will be working independently more so you can deepen your research and critical analysis skills.

    Who you'll meet 

    Dr Devi Gill is the pathway leader for Consumer Psychology and Management. Devi teaches across a range of modules in the areas of digital marketing, branding, market sensing, and design and creativity for marketers. Her research interests lie in the areas of brand heritage, authenticity and corporate social responsibility.

    Tracy Powell is the pathway leader for Digital. Her background is in Strategic Management specialising in Marketing and Operations. Tracey still works in practice as a business mentor, working on a range of strategic projects applying digital marketing and consumer behaviour theories to improve business performance.

    Dr Amir Modjtahedi is the pathway leader for Data Insights. Amir teaches modules in the areas of marketing operations management, marketing research skills, data analysis, and quality management systems. His research interests lie in improving productivity for organisations by adapting existing technologies and considering the impact of emerging technologies.

    Personal academic tutoring

    Your personal academic tutor will work with you to help you get the most out of your time at university. Having someone to talk to about your academic progress, your university experience and your professional aspirations is hugely valuable. We want you to feel challenged in your studies, stretched but confident to achieve your academic and professional goals.

    Find out more about personal academic tutoring

    Who will teach you

    Tracy Powell

    Tracy Powell
    Programme leader

    Tracy is the Programme Leader for  Digital Marketing and teaches on a number of modules across all levels of the Undergraduate Marketing programmes. 

    View full staff profileView full staff profile

    Entry requirements

    2022 entry

    These are the typical qualification requirements for September 2022 entry.

    RequirementWhat we're looking for
    UCAS points112-120
    A LevelBBB-BBC
    GCSEGCSE Maths and English Grade 4/Grade C (or above) or equivalent qualification
    Access to HEPass Access to HE Diploma with 60 credits: 45 at Level 3 with a minimum of Distinction: 15, Merit: 24, Pass: 6

    English language requirements

    IELTS: 6.0 (with at least 5.5 in each skills area)

    2023 entry

    These are the typical qualification requirements for September 2023 entry.

    RequirementWhat we're looking for
    UCAS points112-120
    A LevelBBB-BBC
    T LevelMerit
    GCSEGCSE Maths and English Grade 4/Grade C (or above) or equivalent qualification
    Access to HEPass Access to HE Diploma with 60 credits: 45 at Level 3 with a minimum of Distinction: 15, Merit: 24, Pass: 6

    English language requirements

    IELTS: 6.0 (with at least 5.5 in each skills area)

    Fees and funding

    2022/23 Fees (August 2022 - July 2023)


    £9,250 per year

    £1,155 per 20 credit module


    £14,045 per year


    Further information about our fees and support you may be entitled to.

    Additional costs and optional extras

    How to apply

    Please look at our application deadlines before you apply.

    UK students

    Full-time students applying to start in September should apply for this course through UCAS.

    Part-time students should apply directly to the University.

    Apply through UCASApply directly to the University
    International students

    On-campus courses starting in September 2022 and January 2023 are now closed to new applications from international students due to unprecedented demand. Applications for September 2023 will open in October. If you have any questions, please email

    Apply through UCASApply directly to the University

    Additional information

    If you wish to join at Stage 2 or Stage 3, please email


    There is a huge range of job opportunities in marketing and related sectors. You could work for a creative or marketing agency or decide to work on the client-side as an in-house marketing expert. Here are the types of role you could go onto:

    • Agency roles such as Account Executive, Account Manager, Content Manager
    • In-house marketing roles such as:
      • Marketing Officer or Manager
      • Brand Manager
      • Market Analyst
      • SEO Analyst
      • Social Media Manager
      • PR and Communications Executive
      • Digital Marketing Officer
      • Internal Communications Executive
    • Self-employment: increasingly, people are choosing to work for themselves, either by setting up their own marketing agency or by working as an independent freelancer

    Further study

    If you want to continue your studies at masters level, this degree provides an excellent springboard to an MSc in Marketing Management.

    Student working in a marketing agency

    Careers in Marketing

    Learn more about what you can do with a marketing degree and the types of marketing jobs available - from marketing management and digital marketing roles, to specialisms including PR and advertising.

    Marketing careers informationMarketing careers information

    Contact us

    If you need any more information from us, eg on courses, accommodation, applying, car parking, fees or funding, please contact us and we will do everything we can to help you.

    Contact us Contact us

    † Additional information about your studies

    If you wish to join at Stage 2 or Stage 3, please email

    Teaching hours

    Like most universities, we operate extended teaching hours at the University of Derby, so contact time with your lecturers and tutors could be anytime between 9am and 9pm. Your timetable will usually be available on the website 24 hours after enrolment on to your course.

    Additional costs and optional extras

    We’re committed to providing you with an outstanding learning experience. Our expert teaching, excellent facilities and great employability prepare you for your future career. As part of our commitment to you we aim to keep any additional study costs to a minimum. However, there are occasions where students may incur some additional costs.

    Please also note that due to the current Covid-19 situation, if your course offers fieldtrips, the location of these may change or be cancelled. If this happens, you will be communicated to in advance and we will do our very best to seek out other practical opportunities to ensure your experience is not affected.

    The information provided on this page is correct at the time of publication but course content, costs and other individual course details do change from time to time and are updated as often as possible, so please do check these pages again when making your final decision to apply for a course. Any updated course details will also be confirmed to you at application, enrolment and in your offer letter.

    Included in your fees
    • Opportunity to take a CIM module exam at the end of the second and third year (exam fees paid for first sit only)
    • Opportunity of part funded trips, optional with limited places available
    • Access to Finance Lab
    • Access to a range of software on university lab PCs

    Please note: Our courses are refreshed and updated on a regular basis. If you are thinking about transferring onto this course (into the second year for example), you should contact the programme leader for the relevant course information as modules may vary from those shown on this page.

    Discover Uni

    This is a new course so the data displayed via Discover Uni is for students studying in another subject area.