Undergraduate Course

Course details

Study options

Full-time: 3 years , Part-time: Up to 6 years

UK fee

£9,250 per year (2023/24)

International fee

£14,900 per year (2023/24)

UCAS points

112-120 (September 2023 entry)112-120 (September 2024 entry)

UCAS code


Course level



BA (Hons)

Start date



Derby Campus

If you do not achieve the typical entry points required, you may want to consider studying this course with foundation year.

View with foundation year optionView with foundation year option

Course description

The highlights

Top5for Marketing and Public Relations**Guardian University Guide 2024
1stfor student to staff ratio - Marketing and Public Relations **Guardian University Guide 2024
Top10for career prospects - Marketing and Public Relations **Guardian University Guide 2024

Marketing is exciting and fast-paced and is now relevant to almost all organisations, whether they operate in the private, public or third sector. Every business has a requirement to market their goods or services. Some have in-house teams that create campaigns, and others outsource them to creative agencies. However, all have a requirement to plan, implement, and monitor marketing activity if a business is to be successful or profitable.

With the rise of digital media, the number and variety of marketing channels has grown. This increasingly complex landscape has had a knock-on effect on jobs, creating a need for more specialist roles in sub-sectors such as content marketing, affiliate marketing, social media management and search engine optimisation. We have responded to these changes in the profession through our modules and courses, to reflect the need for these specialist skills.

We equip you with the knowledge, confidence and creativity to shape an organisation’s marketing strategy and help it develop a customer-led approach to business opportunities. You’ll learn how to combine all elements of the marketing mix and how to get the best from in-house teams or outsourced agencies.

Lewis sitting at a table smiling

Marketing (PR and Advertising) graduate Lewis Dunne is setting his goals high

Our Marketing degree gave Lewis the opportunity to support The Prince's Trust charity.

Read more about Lewis's story hereRead more about Lewis's story here

CIM accreditation

This degree is accredited by the Chartered Institute of Marketing (CIM), the leading professional body for marketers worldwide. This means that CIM has independently assessed our marketing degree and is happy that it reflects their priorities and high standards. CIM accreditation is a quality mark that employers look for.

Putting Theory into Practice

You'll have the opportunity to take an optional placement year in industry to enhance your skills and employability. Hear from Marketing student, Benas, about his placement experience:

Marketing student, Benas, sat on a grey sofa in the Think3 offices with a bookcase behind him.

View Why take a Marketing placement year? video transcript

Real-world experience

On this marketing degree, we take you beyond the classroom, giving you opportunities for real-world experience. Thanks to our strong links with employers, you'll get the chance to work on real marketing projects, meeting clients and presenting your proposed solutions to their challenges. Recently, our students found themselves drawing up plans to:

Using our industry contacts, we'll support you to find internships and placements, provide a varied programme of interesting guest speakers and draw on fascinating real-world case studies to bring marketing concepts and principles to life.

Year in industry and study abroad

In addition to the 30 hours of work experience that everyone is expected to undertake in their second year, you also have the opportunity to take a placement year between years two and three of your degree. This would super-charge your employability and your prospects after graduation. We can help you find a placement and provide support during your year away. 

Or why not study abroad for a semester? It's a great chance to experience a different country and culture, perhaps develop an additional language, make new connections and bring back new ideas. 

Barbora Horackova taking part in a video shoot

Digital Marketing student Barbora excels during internship

Digital Marketing student Barbora Horackova’s creative passion is steering her towards a career in social media marketing.

Read more about Barbora's story hereRead more about Barbora's story here

Marketing – your questions answered

In the below video, Senior Lecturer, Devi Gill, answers some of the most frequently asked questions about Marketing at the University of Derby.

Devi Gill, Senior Lecturer in Marketing, talking to camera.
A person holding a phone with the Twitter logo on the screen.

How student Ellie was headhunted by Twitter

Student Ellie Kean has been able to put the skills she’s been learning on her BA (Hons) Marketing (PR and Advertising) degree into practice after being headhunted for a summer internship with Twitter.

Find out moreFind out more
An artists impression of the new Derby Business School.

New Derby Business School in the city centre

Welcome to the future of business, in the very heart of Derby. We are working to make our vision a reality - a brand new, future-focused Derby Business School, serving as an international centre of excellence.

Find out moreFind out more

What you will study

Please note that our modules are subject to change - we review the content of our courses regularly, making changes where necessary to improve your experience and graduate prospects.

Kedleston Road, Derby Campus entrance

Undergraduate Open Days

The best way to find out if studying at Derby is right for you is to experience an Open Day. Get a feel for the city and campus, tour our first-class facilities and see where you could be living.

Book your Undergraduate Open DayBook your Undergraduate Open Day

How you will learn

Our teaching methods will be varied, interactive and engaging. You will take part in:

How you are assessed

You will be assessed through coursework, which will incorporate individual assignments as well as group tasks. These focus on applying what you have learned to real business scenarios and producing the kind of work that might be expected in a marketing role, for example:

At levels 4 and 5, you will take part in a lot of group work, which prepares you for the marketing workplace, but at level 6, you will be working independently more so you can deepen your research and critical analysis skills.

Who you'll meet 

Dr Devi Gill Devi teaches across a range of modules in the areas of digital marketing, branding, market sensing, and design and creativity for marketers. Her research interests lie in the areas of brand heritage, authenticity and corporate social responsibility.

Tracy Powell Tracy's background is in Strategic Management specialising in Marketing and Operations. Tracey still works in practice as a business mentor, working on a range of strategic projects applying digital marketing and consumer behaviour theories to improve business performance.

Dr Amir Modjtahedi Amir teaches modules in the areas of marketing operations management, marketing research skills, data analysis, and quality management systems. His research interests lie in improving productivity for organisations by adapting existing technologies and considering the impact of emerging technologies.

Personal academic tutoring

Your personal academic tutor will work with you to help you get the most out of your time at university. Having someone to talk to about your academic progress, your university experience and your professional aspirations is hugely valuable. We want you to feel challenged in your studies, stretched but confident to achieve your academic and professional goals.

Find out more about personal academic tutoring

Who will teach you

Tracy Powell

Tracy Powell
Programme leader

Tracy is the Programme Leader for  Digital Marketing and teaches on a number of modules across all levels of the Undergraduate Marketing programmes. 

View full staff profileView full staff profile

Entry requirements

2023 entry

These are the typical qualification requirements for September 2023 entry.

RequirementWhat we're looking for
UCAS points112-120
T LevelMerit
GCSEGCSE Maths and English Grade 4/Grade C (or above) or equivalent qualification
Access to HEPass Access to HE Diploma with 60 credits: 45 at Level 3 with a minimum of Distinction: 15, Merit: 24, Pass: 6

English language requirements

IELTS: 6.0 (with at least 5.5 in each skills area)

2024 entry

These are the typical qualification requirements for September 2024 entry.

RequirementWhat we're looking for
UCAS points112-120
T LevelMerit
GCSEGCSE Maths and English Grade 4/Grade C (or above) or equivalent qualification
Access to HEPass Access to HE Diploma with 60 credits: 45 at Level 3 with a minimum of Distinction: 15, Merit: 24, Pass: 6

English language requirements

IELTS: 6.0 (with at least 5.5 in each skills area)

Fees and funding



£9,250 per year

£1,155 per 20 credit module


£14,900 per year


Further information about our fees and support you may be entitled to.

Additional costs and optional extras

How to apply

Please look at our application deadlines before you apply.

UK students

Full-time students should apply for this course through UCAS.

Apply through UCAS

Part-time students, and those wishing to join at stage 2 or stage 3, should apply directly to the University.

Apply directly to the University
International students

This course is now closed to new international student applications for September 2023.

To apply for January 2024 and September 2024, please keep checking for updates

Additional information

If you wish to join at Stage 2 or Stage 3, please email onlineapplication@derby.ac.uk.


There is a huge range of job opportunities in marketing and related sectors. You could work for a creative or marketing agency or decide to work on the client-side as an in-house marketing expert. Here are the types of role you could go onto:

Further study

If you want to continue your studies at masters level, this degree provides an excellent springboard to an MSc in Marketing Management.

Student working in a marketing agency

Careers in Marketing

Learn more about what you can do with a marketing degree and the types of marketing jobs available - from marketing management and digital marketing roles, to specialisms including PR and advertising.

Marketing careers informationMarketing careers information

Contact us

If you need any more information from us, eg on courses, accommodation, applying, car parking, fees or funding, please contact us and we will do everything we can to help you.

Contact us Contact us

† Additional information about your studies

If you wish to join at Stage 2 or Stage 3, please email onlineapplication@derby.ac.uk.

Teaching hours

Like most universities, we operate extended teaching hours at the University of Derby, so contact time with your lecturers and tutors could be anytime between 9am and 9pm. Your timetable will usually be available on the website 24 hours after enrolment on to your course.

Additional costs and optional extras

We’re committed to providing you with an outstanding learning experience. Our expert teaching, excellent facilities and great employability prepare you for your future career. As part of our commitment to you we aim to keep any additional study costs to a minimum. However, there are occasions where students may incur some additional costs.

The information provided on this page is correct at the time of publication but course content, costs and other individual course details do change from time to time and are updated as often as possible, so please do check these pages again when making your final decision to apply for a course. Any updated course details will also be confirmed to you at application, enrolment and in your offer letter.

Included in your fees

Please note: Our courses are refreshed and updated on a regular basis. If you are thinking about transferring onto this course (into the second year for example), you should contact the programme leader for the relevant course information as modules may vary from those shown on this page.

Discover Uni

This is a new course so the data displayed via Discover Uni is for students studying in another subject area.