Available for January start

Course details

Study options

Full-time: 1 year, Part-time: 2-3 years

UK fee

£850 per 20 credits* (2019/20)

International fee

£14,250 for the full programme (2019/20)

Course level

Postgraduate

Qualification

MSc

Start dates

January, September

Location

Kedleston Road, Derby Campus

Course description

96%overall satisfaction - MSc Marketing Management**Postgraduate Taught Experience Survey 2019
Graduate Lynsey Bowen discusses her time studying for her masters in Marketing Management at Derby and how it helped her set up her own business Elbow Marketing

This highly regarded MSc Marketing Management will increase your understanding of what marketing is – and isn’t – and how it can be applied effectively and creatively in real-world scenarios.

Take your knowledge to a strategic level

Leading employers worldwide increasingly expect their marketing staff – experienced professionals and new recruits alike – to have a specialist degree such as an MSc.

Our course is designed to give you a thorough understanding of the core concepts of marketing and to practise these in safe but realistic business and marketing situations.

Building on the broad contextual aspects of marketing, you’ll focus on how to create and implement strategic marketing plans and how to manage brands. Our emphasis is on fostering your creativity, helping you to address marketing challenges in new and original ways. Every module has an international dimension to enhance your global perspectives too.

We also aim to develop your practical and creative skills beyond the operational and functional so that you gain a more strategic level of understanding. The programme includes a residential course in leadership which will help equip you for senior roles.

Influential partnerships

Our MSc Marketing Management is designed and delivered in collaboration with highly respected companies and organisations operating at local, national and international levels. The partnerships span many areas from retail to the not-for-profit sector.

You’ll meet industry experts from our thriving professional and business networks, many of whom contribute thought-provoking guest lectures and masterclasses. You’ll hear first hand what happens at the sharp end of the marketing business across vastly different organisational cultures.

You can also extend your professional contacts through networking at showcase events such as prestige conferences and meetings of the University’s own Network of Entrepreneurs. Our annual Marketing Festival – a rare opportunity to hear from some of the country’s leading marketers – sets the scene for the future of the profession.

Our graduates regularly return to take part in these events and share their career experiences. Their feedback also helps shape the continuing development of the course.

Put your learning into action

We give you every opportunity to apply latest marketing concepts and theories to real-world business scenarios. Internships, company visits and mini-projects are a cornerstone of this course and most modules use real businesses as case studies.

You’ll gain vital experience by working in a team of marketing consultants for our partner companies. Recent projects have seen our students developing branding ideas for Haddon Hall; creating a marketing strategy for the English Wine Project; advising supply chain compliance firm Altius on new markets in Europe and beyond; and undertaking customer research for the Derwent Rural Counselling Service to help raise greater awareness of its work.

The internship opportunities on offer are equally wide-ranging. Our students have worked with organisations as diverse as an eating disorder charity and the British Occupational Hygiene Society.

Attuned to latest industry thinking

Our teaching team has extensive experience in marketing for a broad spectrum of organisations and an excellent network of contacts. They also draw on the influential market sensing research underway at the University, giving you access to the latest thinking in areas such as customer behaviour, marketing strategy, branding, communications, social media management, internal marketing and customer relationship management.

We pride ourselves on delivering a challenging but fun learning environment to set you on your way to career success. Feedback shows that our current and former students particularly value the support they receive from our approachable and inspirational tutors.

Pursue your specialist interests

The culmination of the MSc Marketing Management is your Independent Study where you select a sector or aspect of marketing which reflects your professional interests and career ambitions.

This is your chance to conduct in-depth research, using critical thinking, investigative and problem-solving skills which will serve you well in your future career. You’ll ask searching questions, review literature, undertake research, draw conclusions and make recommendations.

The range of topics covered is vast. Among recent examples, our students have investigated how SMEs accept and use social media; how consumers become ‘fans’; effective marketing communications for the charity sector; differentiation in women’s magazines leading to a new typology of consumers; social media strategies for reaching international students; and the impact of marketing messages from organisations offering weight-loss services.

Following my passion

Finding your passion for a subject is not always a straightforward journey. After she completed the MSc Marketing Management, Bowen went on to study a PhD in Marketing.

Read Bowen's storyRead Bowen's story

What you will study

You will enrol on the 180-credit MSc Marketing Management. However, if you leave before completing the full programme, you will gain a Postgraduate Certificate with 60 credits and a Postgraduate Diploma with 120 credits.

To complete the MSc Marketing Management, you'll study modules such as:

Marketing Communications
We will develop your understanding of integrated marketing communications theory and practice in a cross-cultural context. You’ll examine the impact of culture on marketing communication and apply your knowledge creatively in practical situations, using various marketing tools. This module draws on theoretical frameworks, cross-cultural psychology and insights into customer behaviour to help you devise viable solutions to complex communication challenges.

Market Analysis 
This module will develop your skills in the analysis of markets at both the market and consumer level, using quantitative and qualitative data. 

Customer Behaviour
We explore the global, cultural and social contexts in which consumption takes place, including customer decision-making and customer satisfaction. In particular, we examine the impact of strategic and tactical marketing decisions on customer behaviour. This module will develop your ability to evaluate marketing options in the light of customer and business objectives as well as corporate social responsibilities to individuals, organisations and wider society.

Brand Management
This module will deepen your understanding of the role of branding in positioning an organisation both internally and externally. We explore the challenges involved in creating distinctive, sustainable and differentiated brand identities in an increasingly crowded marketplace – for private, public, for-profit and not-for-profit organisations. You will have the chance to evaluate branding strategies and tactics critically and will build the insights, skills and competences you need to develop brands for a range of sectors and industries.

Services Marketing
Providing opportunities for strategic thinking, creativity and innovation, this module focuses on how companies need to adapt their range of service offers to reflect the changing needs of customers and technological advances. You’ll examine key factors of the business environment that encourage innovation, including the life cycles of services, their market positioning, repositioning and withdrawal; the operational effectiveness of services; and how they align with the overall strategy of an organisation.

Contemporary Marketing Challenges 
We examine how to measure business performance from a strategic and marketing perspective, including brand evaluation, CRM, satisfaction measurement and loyalty measurement. This module also considers the impact of such measures on how organisations and individuals behave. You’ll harness both quantitative and qualitative research methods to explore how appropriate measures can be identified and tracked.

Independent Study
This triple module gives you the chance to investigate a significant management area in depth, drawing on the knowledge and intellectual skills you have gained throughout the course. Following taught preparation in research methodology and practice, you will be supported by an individual supervisor as you work on your independent study. You will also reflect on your research experience and use what you have learned to guide your future development via a reflective statement and development plan.

Please note that our modules are subject to change - we review the content of our courses regularly, making changes where necessary to improve your experience and graduate prospects.

How you will learn

How you will learn

Each module is studied on campus through a blend of lectures, seminars, tutorials and self-study. Modules are supported with elearning materials via our electronic platform ‘Blackboard’ as well as text-based resources.

You’ll receive high quality support from academic staff throughout the MSc Marketing Management programme, going far beyond the contact you have in lectures and seminars. We remain accessible to our students via email, phone and office visits. Your learning will also be enriched by the exchange of ideas and experiences with your peer group of students.

How you are assessed

All assessment is rooted in professional practice, demonstrating the link between academic theory and marketing in the real world.

Types of assessment range from reports, online tests and presentations – in person and on video – to mood boards, posters and infographics. Assessments are practical and creative, developing your skills as a marketer and as a manager.

Who you will meet

Dr Charles Hancock - Programme Leader for the MSc Marketing Management, Charles is a creative lecturer who is passionate about marketing and helping students achieve their best. He draws upon a wealth of various international industry experience from apprentice to boardroom, and has taught a variety of Business and Marketing subjects at the University of Derby since 2010.

Kuldeep Banwait - Kuldeep is a Senior Lecturer in Marketing. He is passionate about developing ongoing relationships with local businesses, employers and professional bodies, to ensure that our programmes are current and continue to be informed by research and industry.

Dr Devi Gill - Devi is a Lecturer in Marketing and teaches across a range of modules in the areas of digital marketing, branding, market sensing, and design and creativity for marketers.

Entry requirements

You'll usually need:

Fees and funding

2019/20 Fees (August 2019 - July 2020)

 Full-timePart-time
UK

£850 per 20 credits*

£850 per 20 credits*

International

£14,250 for the full programme

N/A

*Note – at postgraduate level, you’ll need to gain the following number of credits in total to obtain the awards below.

Postgraduate Certificate60 Credits
Postgraduate Diploma120 Credits
MA or MSc180 Credits

This means you will gain 180 credits in total to complete the full MA or MSc. If you are studying part time you will normally complete your studies over two or three years, depending on the course structure.

Please note that all fees may be subject to annual increase.

Additional costs and optional extras

2020/21 Fees (August 2020 - July 2021)

 Full-timePart-time
UK

£875 per 20 credits*

£875 per 20 credits*

International

£14,700 for the full programme

N/A

*Note – at postgraduate level, you’ll need to gain the following number of credits in total to obtain the awards below.

Postgraduate Certificate60 Credits
Postgraduate Diploma120 Credits
MA or MSc180 Credits

This means you will gain 180 credits in total to complete the full MA or MSc. If you are studying part time you will normally complete your studies over two or three years, depending on the course structure.

Please note that all fees may be subject to annual increase.

Additional costs and optional extras

Students chatting to each other

International student scholarship

We're offering a £2,000 scholarship for all eligible international students studying a full-time postgraduate taught programme (PGT). Terms and conditions apply.

Find out if you're eligible for an international scholarship Find out if you're eligible for an international scholarship

How to apply

Careers

A widely respected postgraduate qualification, our MSc Marketing Management is a powerful way to set yourself apart in an increasingly competitive job market.

You will benefit not only from a broad training in the key marketing concepts but also from our strong focus on marketing management and leadership skills. It means you can differentiate yourself further still from graduates with general marketing degrees.

By the time you complete your MSc Marketing Management, you will have experienced many different aspects of marketing and will be ideally placed to start or resume your career in the profession or even to move into broader business and management spheres.

Our graduates are now succeeding in senior marketing roles worldwide with companies such as Unilever in Malawi and UBS in Poland. Others are working with leading agencies or have even set up their own businesses.

Gaining a postgraduate degree can significantly boost your earning potential. Latest government statistics* show that postgraduates earn on average £6,000 more per year than graduates.

*Graduate Labour Market Statistics 2016, Department for Business, Innovation and Skills

Ongoing careers support

Throughout your studies, you will benefit from Personal Development Planning with your personal tutor, who will help you to reflect on your learning and refine your career aspirations. They will point you in the right direction towards further training and internship opportunities so that you can gain any additional experience you need to pursue your ambitions.

Our support continues once you’ve completed your course too: you are entitled to further help and guidance from the Careers and Employment Service for up to three years after leaving the University.

Charles Hancock reading a book.

Dr Charles Hancock
Programme leader

Charles is the programme leader for MSc Marketing Management. He is an award-winning lecturer with a passion for inspiring students to achieve. He has research interests in discovering deep customer value through using a visual research methodology and is currently interested in exploring the future of the high street.

View full staff profileView full staff profile

Contact us

If you need any more information from us, eg on courses, accommodation, applying, car parking, fees or funding, please contact us and we will do everything we can to help you.

Contact us Contact us

Additional information about your studies

Download programme specification

Teaching hours

Like most universities, we operate extended teaching hours at the University of Derby, so contact time with your lecturers and tutors could be anytime between 9am and 9pm. Your timetable will usually be available on the website 24 hours after enrolment on to your course.

Additional costs and optional extras

We’re committed to providing you with an outstanding learning experience. Our expert teaching, excellent facilities and great employability prepare you for your future career. As part of our commitment to you we aim to keep any additional study costs to a minimum. However, there are occasions where students may incur some additional costs.

Included in your fees

Optional costs not included in your fees

Please note: Our courses are refreshed and updated on a regular basis. If you are thinking about transferring onto this course (into the second year for example), you should contact the programme leader for the relevant course information as modules may vary from those shown on this page.

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