Dr Christian Michael Veasey

About

I am an experienced and creative academic with a strong commercial background, enabling students to gain a real-world perspective in their learning with academic underpinning. I am passionate about knowledge transfer and creating assignments with real impact. I have over 20 years of sales and marketing experience in senior management positions, plus seven years of experience working in global director roles for several entrepreneurial enterprises.

My philosophy of teaching and learning is that all students are unique and have something special within them that they can bring to their education. My role is to assist my students in developing their own potential, so they have the confidence to express themselves and accept themselves for who they are, as well as embrace the differences of others. I believe that with dedication, perseverance and hard work, you can achieve anything.

I was awarded the Students Union (Business, Law and Social Sciences) lecturer of the year 2020/21 and 2022/23.

Teaching responsibilities

I am the Programme Leader for the postgraduate courses in Digital Marketing Management and Digital Marketing.

In addition to overseeing these programmes, I lead a variety of modules in digital and marketing management, delivered both in the UK and at our international partner institutions in Germany, Greece, Spain, Malaysia, and Qatar. I teach across both undergraduate and postgraduate levels and also supervise student dissertations.

Additionally, I deliver the industry-focused Marketing Executive module, where students collaborate with real businesses on live projects.

Professional interests

Key account management
Wellbeing
Leadership
Digital marketing
Industry 5.0

Research interests

My research focus and expertise are in the areas of well-being, digital marketing, key account management, leadership, service-dominant logic and co-creation.

Membership of professional bodies

Fellow of Chartered Institute of Marketing (FCIM)
Fellow of Higher Education Academy (FHEA)
Member of Academy of Marketing (MAM)
Member of British Academy of Management
Member of Digital Marketing Institute

Qualifications

PhD Sales and Marketing (2019) - 'From Key Account Management to Strategic Partnerships: Critical Success Factors for Co-creation of Value' - University of Derby
MA Strategic Sales and Marketing Management (2012) - University of Portsmouth
Diploma in Sales and Marketing Management, level 7 (2007) - Chartered Institute of Marketing

Recent conferences

Hirst, A., Veasey, C., and Daniel, J. (2023). Digital Asset Marketing: Traceability as a competitive advantage in a low carbon economy. From Revolution to Revolutions. Academy of Marketing, AM2023, 3-6 July 2023, University of Birmingham, UK
Veasey, C. M., Lawson, A. R., and Kotera, Y. (2021). Managing strategic accounts with empowerment and management support for co-creation of value. British Academy of Management, 31 August - 2 September 2021, Online, BAM Conference 2021 - Recovering from Covid: Responsible Management and Reshaping the Economy
Veasey, C. M., Lawson, A. R., and Hancock, C. (2021). An Empathetic Approach: Using Appreciative Inquiry to gain balanced insights. Academy of Marketing, 5-7 July 2021, Online, AM Conference 2021 - Reframing Marketing Priorities
Veasey, C. M. and Lawson, A. R. (2020), From KAM to KARMA: The evolution of Key Account Management for co-creation of value. British Academy of Management, 2-4 September 2020, BAM 2020 Conference in the Cloud
Veasey, C. M. (2016), Identifying critical success factors in key account management, along with characteristics of key account managers, in order to develop a new model and approach to implementation. British Academy of Management, 6-8 September 2016, Newcastle University, UK

Experience in industry

I bring over 20 years of sales and marketing experience within the healthcare and pharmaceutical sectors, having held senior management roles throughout my career. In addition, I spent seven years in global director positions with several entrepreneurial ventures, leading sales and marketing teams across Europe, the Middle East, Africa, Asia Pacific, and the United States. I have also been actively involved in the development and growth of numerous start-ups, with a strong focus on sales and marketing strategy.

International experience

I have worked in several international director roles during my career leading sales and marketing teams in Europe, the Middle East, Africa, Asia Pacific and the United States. The sales and marketing offices were primarily located in London, Netherlands, Singapore, Hong Kong, New Jersey and Arkansas. I have also lectured at postgraduate level in Malawi on an MBA program and currently work with our partners located in Qatar, Malaysia and several European colleges including the UK, Germany, Greece and Spain on both under and postgraduate degrees.

Additional interests and activities

I'm a creative and energetic family man who loves discovering new places, whether just around the corner or across the world. I'm deeply passionate about martial arts, faith, and conservation. I used to train in both kickboxing and Karate, and I hold a black belt in Wado Ryu Karate. As a born-again Christian, my faith is at the core of who I am, Jesus Christ is my King, Lord, and Saviour.

Recent publications

Veasey, C.M., Lieu, J., Lui, G., Barnes, K,. Wilkes, J., Kotera, Y. (2025). The leadership wisdom of Yozan Uesugi: lean principles, Zen and ikigai. SOCIUM. 2(3). 187-202. doi: 10.62476/soc.23187
Veasey, C.M and Lawson, A. (2025). Using appreciative inquiry in marketing research. Chapter 13. Doing Marketing Research: Alternative Methods for Market Sensing. Routledge.
Veasey, C.M. (2025). Japanese Martial Arts Tourism for Knowledge, Skills and Wellbeing. Chapter 16. Wellness Tourism in Asia: Emerging Destinations for Rejuvenate, Relax, Retreat. Springer Nature.
Hirst, A., Veasey, C.M., Daniel, J. (2024). Enablers of Blockchain Adoption in Organisations: A view of digital assets and organisational capabilities. “Blockchain Technology and Artificial Intelligence for Enhanced Vaccine Supply Chain Management”. Taylor Francis Group.
Kotera, Y., Martínez-Rives, N.L., Aledeh. M., Colman, R., Veasey, C.M., Harrington, T., Komori, N., Ozaki, A., Griner, D., Ali, Y., Taylor, E.C. (2024). Cross-cultural psychology and compassion. Encyclopedia. MDPI. doi:10.3390/encyclopedia4040098
Kotera, Y., Martinez-rives, N.L., Aledeh, M., Adam, H, Beaumont, J., Colman, R., Jackson, J.E., Veasey, C., King, L, Harrington, T., Taylor, E., Edwards, A., Rothwell-Blake, G.A.A., Skan-Adeaga, A.A., Lui, G.H.T., Halidu, M.D., Wilkes, J., Tofani, A.C., Greaves, S., Hughes, R., Rushforth, A., Kirkman, A., Broooks-Ucheaga, M., Barnes, K. (2024). Developing an Independent International Research Team: Research Ensemble for Advancement in Cross-Cultural Healthcare (REACH). OBM Integrative and Complementary Medicine, 9 (3). doi:10.21926/obm.icm.2403048.
Veasey, C.M., Lieu, J., Aledeh, M., Lawson, A., and Kotera, Y. (2024). Japanese Martial Arts practice is an effective wellbeing strategy in post-COVID: A qualitative appraisal. International Journal of Spa and Wellness, DOI: 10.1080/24721735.2024.2374525.
Spring, C., and Veasey, C.M. (2024). Enhancing Wellness through Martial Arts: Restoring Body-Mind Connection - A Qualitative Analysis. IMAS Quarterly (IQ) - Institute of Martial Arts & Sciences. 40-65.
Kotera, Y,. Lieu, J., Liu,H.T.G,. Veasey, C., Barnes. K. (2024). Organisational and Emotional Psychology Views on Yozan Uesugi’s Leadership. The journal OBM Integrative and Complementary Medicine.
Kotera, Y., Jackson, J., Aledeh, M., Edwards, A-M., Veasey, C.M., Barnes, K., Komorowska, M.A., Adam, H., and Kirkman, A. (2023). Cross-cultural perspectives on mental health shame among male workers. Journal of Men's Health. 16(1), 2-8. DOI: 10.22514/jomh.2023.018.
Kotera, Y., Taylor, E., Wilkes, J., Veasey, C., Maybury, S., Jackson, J., Lieu, J., Asano^,K. (2022) Construction and Factorial Validation of a Short Version of the Attitudes Towards Mental Health Problems Scale (SATMHPS). Mental Health, Religion & Culture (CMHR). doi.org/10.1080/13674676.2022.2114441
Veasey, C. M., Foster Phillips, C-F., and Kotera, Y. (2021). Japanese Martial Arts for Wellbeing During Covid-19. International Journal of Spa and Wellness, 2472-1742. DOI: 10.1080/24721735.2021.1976987.
Veasey, C. M. (2019). From Key Account Management to Strategic Partnerships: Critical Success Factors for Co-Creation of Value. PhD Thesis. University of Derby.