Staff profile

Barbara Tomasella


Lecturer

Woman with light brown hair and glasses sitting at a table holding a discussion

Subject

Marketing

College

College of Business, Law and Social Sciences

Department

Derby Business School

Research centre

Centre for Business Improvement, Environmental Sustainability Research Centre

Campus

Kedleston Road, Derby Campus

Email

b.tomasella@derby.ac.uk

About

Experienced CSR and sustainability marketing professional, with a background in business consultancy, tourism and information technologies. Skills in Marketing, Sales, E-commerce, Entrepreneurship, Event Management, CSR certification. My professional activity focuses on encouraging more responsible and ethical business practices across the industry. Currently an educational professional (Lecturer and active researcher) with a Post Graduate Certificate in Learning and Teaching in Higher Education. 

Teaching responsibilities

Experience of teaching across a broad range of marketing and CSR/sustainability modules

Professional interests

Research interests

Sustainability marketing, sustainability branding, business ethics, social entrepreneurship.

Membership of professional bodies

Qualifications

Recent conferences

International experience

I worked across many geographies, particularly managing global European teams of tele-sales representatives

I worked as marketing assistant in South America

I consulted small businesses in Ireland, Italy, UK

Additional interests and activities

Recent publications