Staff profile

Barbara Tomasella


Lecturer

Woman with light brown hair and glasses sitting at a table holding a discussion

Subject

Marketing

College

College of Business, Law and Social Sciences

Department

Derby Business School

Research centre

Centre for Business Improvement, Environmental Sustainability Research Centre

ORCiD ID

0000-0001-7390-7875

Campus

Kedleston Road, Derby Campus

Email

b.tomasella@derby.ac.uk

About

Experienced CSR and sustainability marketing professional, with a background in business consultancy, tourism and information technologies. Skills in Marketing, Sales, E-commerce, Entrepreneurship, Event Management, CSR certification. My professional activity focuses on encouraging more responsible and ethical business practices across the industry. Currently an educational professional (Lecturer and active researcher) with a Post Graduate Certificate in Learning and Teaching in Higher Education. 

Teaching responsibilities

Experience of teaching across a broad range of marketing and CSR/sustainability modules

Professional interests

  • Marketing consultancy for SMEs
  • Principle of Responsible Management in education
  • Sustainable Transport and Tourism

Research interests

Sustainability marketing, sustainability branding, business ethics, social entrepreneurship.

Membership of professional bodies

  • Chartered Institute of Marketing
  • Higher Education Academy
  • Member of the British Academy of Management
  • Social Entrepreneurs Ireland Alumni

Qualifications

  • PhD in Organisation and Management, Sheffield Hallam University (2014 – 2019)
  • PG Cert in Higher Education, Sheffield Hallam University  (2014 – 2015)
  • PG Cert in Research Design. Sheffield Hallam University (2014 – 2015)
  • Diploma in Sales and Marketing, Irish Management Institute (2002 – 2003)
  • MSc in Responsible Tourism Management, Leeds Beckett University (2008 – 2011)
  • M.Econ. in Business and Economics, University of Udine (1994 – 1999)
  • Erasmus Diploma, University of Wales, Swansea  (1997 – 1998)         

Recent conferences

  • Tomasella, B. (2019), Delivering transformative tourism experiences, Tourism Naturally Conference (Buxton Campus, University of Derby, June 2019).
  • Tomasella, B. (2018), Hospitableness: driving Social responsibility in small hospitality businesses (Buxton Conference in Tourism, May 2018).
  • Tomasella B. (2017), CSR, Strategy and Ethics in small foodservice businesses, Doctoral Conference, Sheffield Business School, Sheffield Hallam University.
  • Tomasella B. (2017), Social Responsibility of the Independent Foodservice Sector, 2nd Tourism Research Network Symposium University of Lincoln.
  • Tomasella, B., Ali, A. (2016), A pluralistic framework for the analysis of corporate social responsibility and its application to small and medium enterprises, British Academy of Management conference: Thriving in Turbulent times, Newcastle Business School, Newcastle.
  • Tomasella, B., Ali, A. (2016), Corporate Social Responsibility and digital communication in small independent restaurants, 5th International Conference on Social Responsibility, Ethics and Sustainable Business, Bocconi University, Milan (Italy).
  • Tomasella B. (2015), Critical analysis of social responsibility in the independent foodservice sector, 9th International Competence Network of Tourism Research and Education Embracing the Past, Visioning the Future: Hospitality and Tourism 2020+, Sheffield Business School, Sheffield.
  • Tomasella, B. (2013), Small tourism enterprises, responsibility and the visitor experience, European Realities of Responsible Tourism conference, December 2013, Bruxelles (Belgium).
  • Tomasella, B. (2011), Local Food as a marketing strategy for Sustainable Tourism, Green Jobs and Community Resilience Convergence Festival, Dublin (Ireland).
  • Tomasella, B. and Melchiorre G. (2007), The Irish Market for Sustainable Tourism: A quantitative research for destination marketing, European Tourism, and the Environment: Promotion and Protection, Achieving the Balance, Dublin Institute of Technology, Dublin (Ireland).

International experience

I worked across many geographies, particularly managing global European teams of tele-sales representatives

I worked as marketing assistant in South America

I consulted small businesses in Ireland, Italy, UK

Additional interests and activities

  • My family! A 24 x 7 commitment...
  • Running
  • Volunteering
  • Photography

Recent publications

  • Tomasella, B. (2020), Thematic analysis for qualitative research in small tourism and hospitality businesses (forthcoming), in Okumus F. et al, Contemporary Research Methodology for Hospitality and Tourism. Emerald Publishing Group.
  • Tomasella, B. and Ali A. (2019), The importance of personal values and hospitableness in small foodservice businesses’ social responsibility, Hospitality & Society, 9(3): 307-329.
  • Tomasella, B. (2016), Il turismo responsabile in Irlanda, pp.124-126. In Davolio, M., Alfredo L. Somoza (2016). Il viaggio e l'incontro. Che cos'è il turismo responsabile (Meeting and travelling: what is responsible tourism). Altreconomia, 2016. Available at: https://altreconomia.it/prodotto/il-viaggio-e-lincontro.
  • Tomasella B. (2015), Motivations for sustainability engagement among small tourism enterprises, WIT Transactions on Ecology and The Environment, 193: 895-904. Available at: http://www.witpress.com/elibrary/wit-transactions-on-ecology-and-the-environment/193/33901.
Person pointing to some notes with a pencil at desk on which sits two laptops.

Barbara Tomasella, Lecturer in Marketing at the University of Derby, discusses the impact of Covid-19 on Black Friday and gives her advice on how to shop responsibly.