Ms Barbara Tomasella

Position: Lecturer

College: College of Business, Law and Social Sciences

Department: Derby Business School

Subject area: Marketing and Operations

Research Centre: Environmental Sustainability Research Centre

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Lecturer in Marketing

Research interests

Sustainability marketing, sustainability branding, business ethics, social entrepreneurship.

Membership of professional bodies

Chartered Institute of Marketing

Higher Education Academy

Member of the British Academy of Management

Social Entrepreneurs Ireland Alumni


PhD in Organisation and Management, Sheffield Hallam University (2014 – 2017, expected)

PG Cert in Higher Education, Sheffield Hallam University  (2014 – 2015)

PG Cert in Research Design. Sheffield Hallam University (2014 – 2015)

Diploma in Sales and Marketing, Irish Management Institute (2002 – 2003)

MSc in Responsible Tourism Management, Leeds Beckett University (2008 – 2011)

M.Econ. in Business and Economics, University of Udine (1994 – 1999)

Erasmus Diploma, University of Wales, Swansea  (1997 – 1998)         

Recent publications

  • Tomasella, B. (2016), Il turismo responsabile in Irlanda, pp.124-126. In Davolio, M., Alfredo L. Somoza (2016). Il viaggio e l'incontro. Che cos'è il turismo responsabile (Meeting and travelling: what is responsible tourism). Altreconomia, 2016. Available at:
  • Tomasella B. (2015), Motivations for sustainability engagement among small tourism enterprises, WIT Transactions on Ecology and The Environment, 193: 895-904. Available at:

Recent conferences

  • Tomasella B. (2017), CSR, Strategy and Ethics in small foodservice businesses, Doctoral Conference, Sheffield Business School, Sheffield Hallam University.
  • Tomasella B. (2017), Social Responsibility of the Independent Foodservice Sector, 2nd Tourism Research Network Symposium University of Lincoln.
  • Tomasella, B., Ali, A. (2016), A pluralistic framework for the analysis of corporate social responsibility and its application to small and medium enterprises, British Academy of Management conference: Thriving in Turbulent times, Newcastle Business School, Newcastle.
  • Tomasella, B., Ali, A. (2016), Corporate Social Responsibility and digital communication in small independent restaurants, 5th International Conference on Social Responsibility, Ethics and Sustainable Business, Bocconi University, Milan (Italy).
  • Tomasella B. (2015), Critical analysis of social responsibility in the independent foodservice sector, 9th International Competence Network of Tourism Research and Education Embracing the Past, Visioning the Future: Hospitality and Tourism 2020+, Sheffield Business School, Sheffield.
  • Tomasella, B. (2013), Small tourism enterprises, responsibility and the visitor experience, European Realities of Responsible Tourism conference, December 2013, Bruxelles (Belgium).
  • Tomasella, B. (2011), Local Food as a marketing strategy for Sustainable Tourism, Green Jobs and Community Resilience Convergence Festival, Dublin (Ireland).
  • Tomasella, B. and Melchiorre G. (2007), The Irish Market for Sustainable Tourism: A quantitative research for destination marketing, European Tourism, and the Environment: Promotion and Protection, Achieving the Balance, Dublin Institute of Technology, Dublin (Ireland).

Additional interests and activities

  • My family! a 24 x 7 commitment...
  • Running
  • Volunteering
  • Photography

Experience in industry

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