Staff profile

Dr Elnerine Greeff

Senior Lecturer in Marketing

Elnerine Greeff stands in front of a microphone presenting a speech.


Marketing, Research


College of Business, Law and Social Sciences


Derby Business School





I have over 15 years of experience in academia, starting at the North-West University in South Africa, where I lectured on Marketing Communication and Advertising. In 2008, I moved to the Department of Communication Science at the University of South Africa (Unisa) to lecture in Marketing, Advertising and Public Relations. I ended my tenure there as an Associate Professor in February 2021, when I was employed to lecture in Marketing at the University of Derby’s Business School.

Throughout my academic career, I’ve held positions in marketing consultancies. First as a marketing and layout specialist for three years and thereafter as a marketing account manager and consultant, principally dealing with market and consumer research for clients.

I have been granted prestigious awards in student success and retention, best research, and outstanding contributions to South African communication assessment from different industry bodies. In 2022, I was instated as a Senior Fellow of the HEA (SFHEA).

Apart from my industry and general academic experience, I am also excited to form part of the University of Derby’s EEED/Commercial work. I bring versatile experience to the field of training, facilitation and academic partnership. In this, I am currently acting as a facilitator on the Help to Grow Programme, a workshop creator and facilitator on the Enscite Programme and an academic partner on funded Knowledge Transfer Partnerships (KTPs). I work closely with businesses in understanding and mapping areas for business improvement - especially as it relates to Branding and Marketing - to achieve their growth targets. I am passionate about helping businesses collaborate with the University on innovative projects that drive growth and development.

Teaching responsibilities

I teach mainly digital marketing modules, consumer insights, marketing metrics and applied research modules, all at different levels of academic study. I am particularly involved in the Business School’s DBA (Doctorate in Business Administration) programme, where I teach the first foundational module and also act as Deputy Programme Leader.

Research interests

My research interests hinge principally on inclusive marketing and employer and employee brands - how strategic communication can bolster these. I’ve also worked extensively on pedagogical research – academically and for industry clients. My research employs a range of epistemologies – from the more interpretive and critical to the more positive. Most of my work makes use of mixed methodological approaches.

Membership of professional bodies


Recent publications