Undergraduate Course

Accredited by The Chartered Institute of Marketing (CIM)

Digital Marketing

BSc (Hons)

Available in clearing

 - Call 01332 592024

Course details

Study options

Full-time: 3 years, Part-time: up to 6 years

UK fee

£9,250 per year (2024/25)

International fee

£14,900 per year (2024/25)

UCAS points

112-120 (September 2024 entry)

UCAS code


Course level



BSc (Hons)

Start date



Kedleston Road, Derby Campus

From social media platforms to smartphones and tablets, the way customers interact with brands is changing beyond all recognition. Digital marketing is now pivotal to every forward-thinking organisation - and a real opportunity for the ambitious marketer to get themselves noticed.

Hands-on experience

The focus is on a genuine use of digital media in marketing. Social media engagement, viral marketing, multi-channel campaigns, content management, online advertising, search engine optimisation, mobile marketing strategies, digital analytics - it’s hands-on learning at its most inspirational.

You will learn how and when to use the differing technologies and techniques and learn to keep up with the latest opportunities. Our links with leading marketing and communications agencies will enhance your understanding of the various applications of those latest trends and technologies. You can even put your skills and ideas into practice on digital marketing placements and internships, working in a marketing or customer-facing role. Alongside the digital know-how and technical experience, you won’t lose sight of the basics. A strong grounding in marketing, business and brand management underpins every aspect of this course.

Top5for Marketing and Public RelationsGuardian University Guide 2024
1stfor student to staff ratio - Marketing and Public Relations Guardian University Guide 2024
Top10for career prospects - Marketing and Public Relations Guardian University Guide 2024

Putting theory into practice

You'll have the opportunity to take an optional placement year in industry to enhance your skills and employability. Marketing student Benas, took a placement year with Derby based marketing agency Think3, he was then offered a role with the company ahead of graduating. 

Marketing student, Benas, sat on a grey sofa in the Think3 offices with a bookcase behind him.

View Why take a Marketing placement year? video transcript

Video embed-https://www.youtube.com/watch?v=RVU8bxxD6Nw

Chartered Institute of Marketing (CIM)

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

We have joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career. 

Barbora Horackova taking part in a video shoot

Digital Marketing student Barbora excels during internship

Digital Marketing student Barbora Horackova’s creative passion is steering her towards a career in social media marketing.

Read more about Barbora's story hereRead more about Barbora's story here
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New Derby Business School in the city centre

We're building a new Derby Business School, serving as an international centre of excellence. The superb new teaching facilities will build on our established reputation for inspirational teaching and research excellence, as we shape the next generation of qualified business leaders.

Find out more about our new Derby Business SchoolFind out more about our new Derby Business School

What you will study

Please note that our modules are subject to change - we review the content of our courses regularly, making changes where necessary to improve your experience and graduate prospects.

Kedleston Road, Derby Campus entrance

Undergraduate Open Days

The best way to find out if studying at Derby is right for you is to experience an Open Day. Get a feel for the city and campus, tour our first-class facilities and see where you could be living.

Book your Undergraduate Open DayBook your Undergraduate Open Day

How you will learn

You will be taught in a very participative way. Whilst you will enjoy learning from inspirational lecturers, you will also be able to contribute your own digital marketing experiences to the learning process from being both a consumer and user of digital technologies. You will be challenged to use various different media to convey your messages, whether it's through the use of infographics, videos or creating engaging written content, developing your creative writing skills.

Your work based projects and placement will ensure you experience how the theories are applied in the real world, to understand how to obtain global reach through the use of digital technology. You will learn the methods and benefits of sound research, enhancing your academic and practical skills, you'll understand marketing in a real business context, learning essential strategies and planning.

Guest speakers will feature as part of the course and include experts from agencies and a wide-range of businesses. 


A wide range of assessments that deliver the academic rigour as well as providing practical experience which employers seek. In this BSc (Hons) Digital Marketing programme you will develop social media business profiles, create infographics, build presentations, write reports and more.

Personal academic tutoring

Your personal academic tutor will work with you to help you get the most out of your time at university. Having someone to talk to about your academic progress, your university experience and your professional aspirations is hugely valuable. We want you to feel challenged in your studies, stretched but confident to achieve your academic and professional goals.

Find out more about personal academic tutoring

Who will teach you

Tracy Powell

Tracy Powell
Programme leader

Tracy is the Programme Leader for  Digital Marketing and teaches on a number of modules across all levels of the Undergraduate Marketing programmes. 

View full staff profileView full staff profile

Entry requirements

2024 entry

These are the typical qualification requirements for September 2024 entry. Contextual offers may apply to students who meet certain criteria.

RequirementWhat we're looking for
UCAS points112-120
T LevelMerit
GCSEGCSE Maths and English Grade 4/Grade C (or above) or equivalent qualification
Access to HEPass Access to HE Diploma with 60 credits: 45 at Level 3 with a minimum of Distinction: 15, Merit: 24, Pass: 6

English language requirements

IELTS: 6.0 (with at least 5.5 in each skills area)

Fees and funding



£9,250 per year

£1,155 per 20 credit module


£14,900 per year


Further information about our fees and support you may be entitled to.

Additional costs and optional extras

How to apply

Please look at our application deadlines before you apply.

UK students

If you are in Year 13 and applying for a full-time undergraduate course (including our joint honours courses), we recommend that you apply through UCAS.

Apply through UCAS

If you are applying to study part-time, or already have your qualifications, or wish to join at Year 2 or 3, you should apply directly to the University.

Apply directly to the University


You only have to check out the job vacancies to see that digital marketing experience is now an essential attribute sought by many organisations. Roles like digital account manager, social media manager, SEO analyst and e-commerce manager offer great prospects for the savvy marketing professional.

As the digital world constantly evolves, the career scope is immense. Many employers are still grappling with the opportunities. Many want an input from the ‘born digital’ generation. With this degree on your CV, you’ll be well placed to bring the digital revolution to their marketing strategies.

Contact us

If you need any more information from us, eg on courses, accommodation, applying, car parking, fees or funding, please contact us and we will do everything we can to help you.

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† Additional information about your studies

3 years or 4 with optional placement year

Teaching hours

Like most universities, we operate extended teaching hours at the University of Derby, so contact time with your lecturers and tutors could be anytime between 9am and 9pm. Your timetable will usually be available on the website 24 hours after enrolment on to your course.

Additional costs and optional extras

We’re committed to providing you with an outstanding learning experience. Our expert teaching, excellent facilities and great employability prepare you for your future career. As part of our commitment to you we aim to keep any additional study costs to a minimum. However, there are occasions where students may incur some additional costs.

The information provided on this page is correct at the time of publication but course content, costs and other individual course details do change from time to time and are updated as often as possible, so please do check these pages again when making your final decision to apply for a course. Any updated course details will also be confirmed to you at application, enrolment and in your offer letter.

Included in your fees

Please note: Our courses are refreshed and updated on a regular basis. If you are thinking about transferring onto this course (into the second year for example), you should contact the programme leader for the relevant course information as modules may vary from those shown on this page.

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