Course details

Study options

Full-time: 3 years, Part-time: up to 6 years

UCAS points

112-120 (September 2023 entry)

UCAS code


Course level



BSc (Hons)

Start date



Kedleston Road, Derby Campus


Course description

This course is open for September 2023 entry. If you want to apply for September 2022, please visit our BA/BSc (Hons) Marketing page.

From social media platforms to smartphones and tablets, the way customers interact with brands is changing beyond all recognition. Digital marketing is now pivotal to every forward-thinking organisation - and a real opportunity for the ambitious marketer to get themselves noticed.

  • This degree is accredited by the Chartered Institute of Marketing (CIM), meaning if you choose specific modules, you’ll gain exemptions towards the CIM Diploma in Professional Marketing, enhancing your credibility as a marketer
  • Harness your own experiences as an avid digital consumer - and transform them into a rewarding career
  • Work with technologies, tools and platforms to help organisations get their message across 
  • You can choose to take a placement year between years two and three of your degree.

Hands-on experience

The focus is on a genuine use of digital media in marketing. Social media engagement, viral marketing, multi-channel campaigns, content management, online advertising, search engine optimisation, mobile marketing strategies, digital analytics - it’s hands-on learning at its most inspirational.

You will learn how and when to use the differing technologies and techniques and learn to keep up with the latest opportunities. Our links with leading marketing and communications agencies will enhance your understanding of the various applications of those latest trends and technologies. You can even put your skills and ideas into practice on digital marketing placements and internships, working in a marketing or customer-facing role.

Top15Marketing ranked Top 15 for Graduate Prospects**Complete University Guide 2022

A foundation for success

Alongside the digital know-how and technical experience, you won’t lose sight of the basics. A strong grounding in marketing, business and brand management underpins every aspect of this course.

You’ll learn from a team of digital marketing professionals whose expertise is in demand. They deliver in-house training for blue chip companies and conduct influential research in areas like customer behaviour and business intelligence.

Chartered Institute of Marketing (CIM)

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

We have joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career. 

Barbora Horackova taking part in a video shoot

Digital Marketing student Barbora excels during internship

Digital Marketing student Barbora Horackova’s creative passion is steering her towards a career in social media marketing.

Read more about Barbora's story hereRead more about Barbora's story here

What you will study

    Please note that our modules are subject to change - we review the content of our courses regularly, making changes where necessary to improve your experience and graduate prospects.

    Kedleston Road, Derby Campus entrance

    Undergraduate Open Days

    The best way to find out if studying at Derby is right for you is to experience an Open Day. Get a feel for the city and campus, tour our first-class facilities and see where you could be living.

    Book your Undergraduate Open DayBook your Undergraduate Open Day

    How you will learn

    You will be taught in a very participative way. Whilst you will enjoy learning from inspirational lecturers, you will also be able to contribute your own digital marketing experiences to the learning process from being both a consumer and user of digital technologies. You will be challenged to use various different media to convey your messages, whether it's through the use of infographics, videos or creating engaging written content, developing your creative writing skills.

    Your work based projects and placement will ensure you experience how the theories are applied in the real world, to understand how to obtain global reach through the use of digital technology. You will learn the methods and benefits of sound research, enhancing your academic and practical skills, you'll understand marketing in a real business context, learning essential strategies and planning.

    Guest speakers will feature as part of the course and include experts from agencies and a wide-range of businesses. 


    A wide range of assessments that deliver the academic rigour as well as providing practical experience which employers seek. In this BSc (Hons) Digital Marketing programme you will develop social media business profiles, create infographics, build presentations, write reports and more.

    Personal academic tutoring

    Your personal academic tutor will work with you to help you get the most out of your time at university. Having someone to talk to about your academic progress, your university experience and your professional aspirations is hugely valuable. We want you to feel challenged in your studies, stretched but confident to achieve your academic and professional goals.

    Find out more about personal academic tutoring

    Who will teach you

    Tracy Powell

    Tracy Powell
    Programme leader

    Tracy is the Programme Leader for  Digital Marketing and teaches on a number of modules across all levels of the Undergraduate Marketing programmes. 

    View full staff profileView full staff profile

    Entry requirements

    2023 entry

    These are the typical qualification requirements for September 2023 entry.

    RequirementWhat we're looking for
    UCAS points112-120
    A LevelBBB-BBC
    T LevelMerit
    GCSEGCSE Maths and English Grade 4/Grade C (or above) or equivalent qualification
    Access to HEPass Access to HE Diploma with 60 credits: 45 at Level 3 with a minimum of Distinction: 15, Merit: 24, Pass: 6

    English language requirements

    IELTS: 6.0 (with at least 5.5 in each skills area)

    Fees and funding

    2023/24 Fees (August 2023 - July 2024)

    Fees for 2023/24 are yet to be confirmed.

    Further information about our fees and support you may be entitled to.

    Additional costs and optional extras

    How to apply

    Please look at our application deadlines before you apply.

    UK students

    Full-time students applying to start in September should apply for this course through UCAS.

    Part-time students should apply directly to the University.

    Apply through UCASApply directly to the University
    International students

    On-campus courses starting in September 2022 and January 2023 are now closed to new applications from international students due to unprecedented demand. Applications for September 2023 will open in October. If you have any questions, please email

    Apply through UCASApply directly to the University


    You only have to check out the job vacancies to see that digital marketing experience is now an essential attribute sought by many organisations. Roles like digital account manager, social media manager, SEO analyst and e-commerce manager offer great prospects for the savvy marketing professional.

    As the digital world constantly evolves, the career scope is immense. Many employers are still grappling with the opportunities. Many want an input from the ‘born digital’ generation. With this degree on your CV, you’ll be well placed to bring the digital revolution to their marketing strategies.

    Contact us

    If you need any more information from us, eg on courses, accommodation, applying, car parking, fees or funding, please contact us and we will do everything we can to help you.

    Contact us Contact us

    † Additional information about your studies

    3 years or 4 with optional placement year

    Teaching hours

    Like most universities, we operate extended teaching hours at the University of Derby, so contact time with your lecturers and tutors could be anytime between 9am and 9pm. Your timetable will usually be available on the website 24 hours after enrolment on to your course.

    Additional costs and optional extras

    We’re committed to providing you with an outstanding learning experience. Our expert teaching, excellent facilities and great employability prepare you for your future career. As part of our commitment to you we aim to keep any additional study costs to a minimum. However, there are occasions where students may incur some additional costs.

    Please also note that due to the current Covid-19 situation, if your course offers fieldtrips, the location of these may change or be cancelled. If this happens, you will be communicated to in advance and we will do our very best to seek out other practical opportunities to ensure your experience is not affected.

    The information provided on this page is correct at the time of publication but course content, costs and other individual course details do change from time to time and are updated as often as possible, so please do check these pages again when making your final decision to apply for a course. Any updated course details will also be confirmed to you at application, enrolment and in your offer letter.

    Included in your fees
    • Opportunity of part funded trips, optional with limited places available
    • Access to a range of software on university lab PCs

    Please note: Our courses are refreshed and updated on a regular basis. If you are thinking about transferring onto this course (into the second year for example), you should contact the programme leader for the relevant course information as modules may vary from those shown on this page.

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