Staff profile

Dr Alison Lawson

Head of Division of Marketing and Operations




College of Business, Law and Social Sciences


Derby Business School

Research centre

Centre for Business Improvement


Kedleston Road, Derby Campus



I am the Head of Division of Marketing and Operations in Derby Business School.

Teaching responsibilities

I teach on Market Analysis on the MSc Marketing Management programme and on Marketing and Sales in Modern Publishing on the MA Publishing programme.

Professional interests

I'm interested in marketing in the publishing industry, how media is used in marketing and in how students feel about their experience of learning. 

Research interests

My main research interest is in consumers' emotional response and attachment to products and services, particularly those related to the publishing industry. I'm also interested in students' experiences of higher education and how these may be analysed and improved through use of services marketing ideas.

Membership of professional bodies


Undergraduate qualifications

Postgraduate qualifications

Research qualifications

Recent conferences

Experience in industry

Deputy Head of Communications, Marketing and Information Services
National Foundation for Educational Research (NFER)

Senior Lecturer in Publishing
West Herts College, Watford

Prior to the lectureship at West Herts College I worked in the publishing industry from 1992 to 2000 for the following publishers:

Research posts

Recent publications

Blog Posts

Alison Lawson, Head of Division of Marketing and Operations at University of Derby, gives tips to buy the perfect Easter egg and how brands lure us into it.

Alison Lawson, Senior Lecturer in Marketing, writes about the legacy of Harry Potter and why the famous fictional series proves that books are not dead.