Dr Alison Lawson

Position: Head of Division of Marketing and Operations

College: College of Business, Law and Social Sciences

Department: Derby Business School

Subject area: Marketing and Operations

Research Centre: Centre for Business Improvement

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About

I am the Head of Division of Marketing and Operations in Derby Business School.

Teaching responsibilities

I teach on Market Analysis on the MSc Marketing Management programme and on Marketing and Sales in Modern Publishing on the MA Publishing programme.

Professional interests

I'm interested in marketing in the publishing industry, how media is used in marketing and in how students feel about their experience of learning. 

Research interests

My main research interest is in consumers' emotional response and attachment to products and services, particularly those related to the publishing industry. I'm also interested in students' experiences of higher education and how these may be analysed and improved through use of services marketing ideas.

Membership of professional bodies

  • Member of the Academy of Marketing
  • Member of the Arts, Heritage, Nonprofit and Social Marketing SIG, Academy of Marketing
  • Member of the British Academy of Management
  • Fellow of the Higher Education Academy

Qualifications

Undergraduate qualifications

  • BA (Hons) Publishing and German, Oxford Brookes University

Postgraduate qualifications

  • Master of Business Administration (MBA), Keele University
  • Postgraduate Programme in Learning and Teaching, University of Derby

Research qualifications

  • PhD on the impact of ICT on roles, systems and processes in UK book publishing, University of Manchester

Recent publications

  • Lawson, A. (2019) ‘The UK’s reading culture and consumers’ emotional response to books’. In Bradford, R. (ed.) Routledge Companion to Publishing and Literature, Oxford: Routledge (in press).
  • Longbottom, D. and Lawson, A. (eds) (2016) Alternative Marketing Research Methods: Market Sensing. Oxford: Routledge.
  • Lawson, A. (2014) Learner identities in the context of undergraduates: a case study, Educational Research, 56(3), 343–56.
  • Lawson, A. (2012) 'What to do with the results of your literature search'. In Houghton, E. (Ed.)Education on the web: a tool-kit to help you search effectively for information on education. Slough: NFER.
  • Lawson, A. and Benefield, P. (2012) 'Searching for literature'. In: Houghton, E. (Ed.).Education on the web: a tool-kit to help you search effectively for information on education. Slough: NFER.
  • Lawson, A., Leach, M. and Burrows, S. (2012) 'The implications for learners, teachers and institutions of using student satisfaction as a measure of success: a review of the literature', Education Journal, 138, 21 September 2012.
  • Lawson, A. (2011) 'Research award celebration starts new community', practical research for education, 44, 33-4.
  • Lawson, A. (2011) 'Tool-kit 11: Writing up research - some tips to get you started', practical research for education, 44, 7-11.
  • Lawson, A. (2011) (ed.) Research tool-kit: the how-to guide from practical research for education, volume 2. Slough: NFER.
  • Lawson, A. (2010) 'Research award celebration starts new community', Education Journal, 124, 29.
  • Lawson, A. (2010) (chair) Education for employment and life: symposium at BERA 2010, Research Intelligence, September 2010, p.20.
  • Lawson, A. (ed.) (2009) Action research: making a difference in education. Slough: NFER.
  • Lawson, A. (ed.) (2008) Research tool-kit: the how-to guide from practical research for education. Slough: NFER.

Recent conferences

Lawson, A. (2017) Mapping services theory to PhD supervision: lessons to be learned for doctoral students’ visibility, British Academy of Management Conference, Coventry, 7 September 2017.

Lawson, A. (2016) How do consumers feel about public libraries? Examining deep emotions to illuminate the meaning of the service, Academy of Marketing Conference, Newcastle, 6 July 2016.

Lawson, A. (2015) The magic of books – emotional response to books and consumers’ self-concept, Academy of Marketing Conference, Limerick, 9 July 2015.

Zheng, V., Lawson, A., Jones, P. and Longbottom, D. (2013) Social media in business: perceptions, drivers and best practice guidance from the UK perspective, Academy of Marketing Conference, Cardiff, 11 July 2013.

Lawson, A. and Lawson, D. (2013) SME networking and IMC, Academy of Marketing Conference, Cardiff, 11 July 2013.

Lawson, A., Fiddeman, I. and Gilbert, S. (2013) Embedding research skills in a subject-specific module: a case study of the second year Media Management module, Learning Teaching and Assessment Conference, Buxton, 4 July 2013.

Lawson, A. (2012) Learner identities in undergraduates: a case study, British Educational Research Association (Bera) conference, Manchester University, 5 September 2012.

Lawson, A. (2012) Is there a link between learner identity and subject choice in undergraduate marketing students?, Academy of Marketing Conference, University of Southampton, 3 July 2012.

Longbottom, D., Hilton, J. and Lawson, A. (2011) The role of deep emotions in service improvement initiatives: a summary of literature and a survey of critical factors, Academy of Marketing Conference, Liverpool University, 5 July 2011.

Experience in industry

Deputy Head of Communications, Marketing and Information Services
National Foundation for Educational Research (NFER)
2002-2010

Senior Lecturer in Publishing
West Herts College, Watford
2000-2002

Prior to the lectureship at West Herts College I worked in the publishing industry from 1992 to 2000 for the following publishers:

  • Chapman & Hall
  • Kogan Page Limited
  • SPCK
  • BMJ Books

Research posts

  • NFER - Membership survey and analysis for the Institute of Learning: July 2009 to January 2010

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