Staff profile

Dr Alison Lawson


Head of Division of Marketing and Operations

Subject

Marketing

College

College of Business, Law and Social Sciences

Department

Derby Business School

Research centre

Centre for Business Improvement

Campus

Kedleston Road, Derby Campus

Email

a.lawson@derby.ac.uk

About

I am the Head of Division of Marketing and Operations in Derby Business School.

Teaching responsibilities

I teach on Market Analysis on the MSc Marketing Management programme and on Marketing and Sales in Modern Publishing on the MA Publishing programme.

Professional interests

I'm interested in marketing in the publishing industry, how media is used in marketing and in how students feel about their experience of learning. 

Research interests

My main research interest is in consumers' emotional response and attachment to products and services, particularly those related to the publishing industry. I'm also interested in students' experiences of higher education and how these may be analysed and improved through use of services marketing ideas.

Membership of professional bodies

Qualifications

Undergraduate qualifications

Postgraduate qualifications

Research qualifications

Recent conferences

Experience in industry

Deputy Head of Communications, Marketing and Information Services
National Foundation for Educational Research (NFER)
2002-2010

Senior Lecturer in Publishing
West Herts College, Watford
2000-2002

Prior to the lectureship at West Herts College I worked in the publishing industry from 1992 to 2000 for the following publishers:

Research posts

Recent publications