A Sack of Uncut Gems

Tourists pictured in the park next to fountain 
This lecture will outline the importance of a strategic approach in order to attract overseas visitors

Event date: Wednesday, 7 October 2015 at 6.00 PM

A sack of uncut gems: unlocking the potential for the East Midlands to attract more international tourists

Jim Dixon, former CEO of the Peak District National Park and consultant and writer on tourism, will share his wealth of knowledge in tourism destination management in this engaging public lecture.

The gap between the London visitor economy and the rest of country has become such a matter of concern that it is now reflected in new Government tourism strategies. The East Midlands, of which Derbyshire is a part, has some strong tourism destinations and attractions and also many strengths as a destination, such as transport links and proximity to London.

This lecture will outline why a strategic approach is required to focus on the places that have most potential for attracting overseas visitors, to strengthen the region’s awareness and reputation with the travel trade and do so in ways that attract spending tourists.


For further information regarding this event please email Buxtonmarketing@derby.ac.uk