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Course details

Study options

Full-time: 3 years

UK fee

£9,250 per year (2024/25)

International fee

£14,900 per year (2024/25)

UCAS points

112 (September 2024 entry)

UCAS code


Course level



BA (Hons)

Start date



Kedleston Road and Markeaton Street, Derby Campus

Media and Marketing at Derby

The media landscape is changing more rapidly than ever before, with new challenges and opportunities, raised by digital technologies, making the media and communications sector one of the most exciting and dynamic environments for graduate work. The development of digital communications and distribution, the internet and social media have reshaped the way that we produce, market, distribute and consume media and information and will continue to do so. You’ll embrace and explore these landscapes, which will give you the chance to develop the knowledge and skills for a graduate career in the media and marketing field.  

A particular emphasis throughout this course is on writing and creativity for different media forms. You will learn the different strategies and conventions of narrative script and treatment writing, documentary, blogging, journalism and public relations, marketing and advertising. These practices are supported and enhanced with skills in the production of web video, basic website production and social media use, all designed to enable you to understand, create and manage communications projects in the new digital cultural economies. 

Build your confidence with hands-on experience 

Real-world learning is a key feature of the course and you will have the opportunity to work with local and national organisations and employers, engaging in projects such as public relations and promotional campaigns and media and marketing research. You will learn how to write for different media platforms, such as journalism, promotional and PR writing, with an emphasis on digital media platforms such as web content writing, blogging and social media. You could also develop your creativity through the planning or design of media and marketing projects such as film and television documentary or advertising, learning essential skills in script or treatment writing, digital video and editing. 

Employers recognise that employability derives not just from applied and practical experience but also from the transferable critical, analytical, research and communication skills. This is fostered by academic study from the personal curiosity, enthusiasm for knowledge, confident problem solving and critical thinking that drives interdisciplinary subjects such as media and marketing. Helping you develop these skills is at the heart of the course where you will be taught by an enthusiastic team of experienced academics and practitioners with industry links and experience. Our creative and innovative range of teaching and assessments, personal and careers support and opportunities such as employability events, industry guest speakers and work experience opportunities will help you gain the most from your studies and understand how your learning will prepare you for a graduate career. 

Study aboard 

This programme provides modules that are internationally focused and engaged with global cultures. You can also study a semester abroad as this is a great chance to explore a different country and culture and develop innovative ideas. 

The Governments Turing Scheme is also available and offers students a funded once-in-a-lifetime opportunity to expand their personal and professional development.  

Top 5for Marketing and Public RelationsGuardian University Guide 2024
Top 10for career prospects in Marketing and Public RelationsGuardian University Guide 2024
Top 20for Media and Film StudiesGuardian University Guide 2024
Marketing students
Student using radio suite

Choose your pathway

Studying a Media and Marketing Joint Honours degree allows you to choose whether you major in one subject or study them both equally.    

You begin this degree by studying both subjects equally in your first year. By the end of your first year, you will then decide whether you would like to major or minor in a chosen subject or continue to study them both equally.

In this pathway, Media is the major subject and Marketing is the minor subject.   

In this pathway, you study Media and Marketing equally.  

In this pathway, you study Marketing and Media equally. 

In this pathway, Marketing is the major subject and Media is the minor subject. 

What is a Joint Honours degree?

A Joint Honours degree offers students the opportunity to study two subjects.

A Joint Honours degree is a great option if:

What you will study

Please note that our modules are subject to change - we review the content of our courses regularly, making changes where necessary to improve your experience and graduate prospects.

Kedleston Road, Derby Campus entrance

Undergraduate Open Days

The best way to find out if studying at Derby is right for you is to experience an Open Day. Get a feel for the city and campus, tour our first-class facilities and see where you could be living.

Book your Undergraduate Open DayBook your Undergraduate Open Day

How you will learn

Our teaching methods will be varied, interactive and engaging. You will take part in: 

How you are assessed 

You will be assessed through coursework, which will incorporate individual assignments as well as group tasks. These focus on applying what you have learned to real business scenarios and producing the kind of work that might be expected in a marketing role, for example: 

At levels 4 and 5, you will take part in a lot of group work, which prepares you for the marketing workplace, but at level 6, you will be working independently more so you can deepen your research and critical analysis skills. 

Who will teach you

You will be taught by our team of engaging, passionate and inspiring subject experts. 

Subject Leaders 

Gurvinder Aujla-Sidhu sitting at a desk

Dr Gurvinder Aujla-Sidhu
Associate Professor/Head of Discipline - Journalism

Gurvinder Aujla-Sidhu is an Associate Professor and Head of Discipline in Journalism at the University of Derby. Her research focuses on diversity, inclusion and race in journalism practice and representation, radio, diaspora, and ethnic media.

View full staff profileView full staff profile
Tracy Powell

Tracy Powell
Senior Lecturer in Digital Marketing

Tracy is the Programme Leader for  Digital Marketing and teaches on a number of modules across all levels of the Undergraduate Marketing programmes. 

View full staff profileView full staff profile

Personal academic tutoring

Your personal academic tutor will work with you to help you get the most out of your time at university. Having someone to talk to about your academic progress, your university experience and your professional aspirations is hugely valuable. We want you to feel challenged in your studies, stretched but confident to achieve your academic and professional goals.

Find out more about personal academic tutoring

Entry requirements

2024 entry

These are the typical qualification requirements for September 2024 entry. Contextual offers may apply to students who meet certain criteria.

RequirementWhat we're looking for
UCAS points112
GCSEGCSE Maths and English Grade 4/Grade C (or above) or equivalent qualification
Access to HEN/A

English language requirements

IELTS: 6.0 (with at least 5.5 in each skills area)

Fees and funding



£9,250 per year



£14,900 per year


Further information about our fees and support you may be entitled to.

Additional costs and optional extras

How to apply

Please look at our application deadlines before you apply.

UK students

If you are in Year 13 and applying for a full-time undergraduate course (including our joint honours courses), we recommend that you apply through UCAS.

Apply through UCAS

If you are applying to study part-time, or already have your qualifications, or wish to join at Year 2 or 3, you should apply directly to the University.

Apply directly to the University


There is a wide range of exciting careers in Media and Marketing which include: 

You can also go into postgraduate study and start our MSc Marketing Management to develop specialised knowledge. 

Contact us

If you need any more information from us, eg on courses, accommodation, applying, car parking, fees or funding, please contact us and we will do everything we can to help you.

Contact us Contact us

Additional information about your studies

You will typically study your two subjects equally at stage one, before choosing whether you want to major in one subject at stages two and three.

Teaching hours

Like most universities, we operate extended teaching hours at the University of Derby, so contact time with your lecturers and tutors could be anytime between 9am and 9pm. Your timetable will usually be available on the website 24 hours after enrolment on to your course.

Additional costs and optional extras

We’re committed to providing you with an outstanding learning experience. Our expert teaching, excellent facilities and great employability prepare you for your future career. As part of our commitment to you we aim to keep any additional study costs to a minimum. However, there are occasions where students may incur some additional costs.

The information provided on this page is correct at the time of publication but course content, costs and other individual course details do change from time to time and are updated as often as possible, so please do check these pages again when making your final decision to apply for a course. Any updated course details will also be confirmed to you at application, enrolment and in your offer letter.

Included in your fees

Please note: Our courses are refreshed and updated on a regular basis. If you are thinking about transferring onto this course (into the second year for example), you should contact the programme leader for the relevant course information as modules may vary from those shown on this page.

Discover Uni

This is a new course so the data displayed via Discover Uni is for students studying in another subject area.

Media and Marketing can be combined with:


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