Case study

Prince
leads
Lewis
towards
his goals

Our Marketing student Lewis Dunne is setting his goals high. He has passion for his subject and is aiming to set up his own marketing consultancy. He’s already part of the way there - with the help of The Prince’s Trust.

Working with The Prince’s Trust

Lewis has always enjoyed getting involved in activities outside the lecture theatre. He set up the Marketing Society, which is a friendly, welcoming and collaborative community. The society has worked with The Prince’s Trust to run marketing consultancy sessions with young entrepreneurs.

He says this drive is down to us. “One thing that Derby in particular has clarified for me is that I want to have a fast-paced and exciting career in Marketing,” he says. “I couldn’t have come to this self-realisation without my experience at Derby.”

Mixed-method teaching

Lewis has dyslexia but this has not held him back on his Marketing (PR and Advertising) BA (Hons) course. He says our teaching methods have helped with this.

He explains: “Being someone who is dyslexic, the mixed-method approach to teaching and learning at Derby has been engaging and has given me the opportunity to put theories into a real world context, helping me to understand them more clearly.”

Lewis is inspired by his lecturers, who have had fascinating careers and are still working in industry. He says it is easier to understand the theory of Marketing when lecturers provide context from their own personal experience.

“I really enjoy working on live briefs - the way they provide me with real world learning and give an insight into the challenges that real businesses actually face.”

Marketing students
The Marketing Society

Hands-on experience

Lewis and the Marketing Society have helped the trust's Enterprise Programme by running face-to-face marketing consultancy sessions with the young entrepreneurs. They have listened to the entrepreneurs' business ideas and then discussed ways in which they can market their business.

Lewis has been motivated by his consultancy experience so far. He says: “I have really enjoyed working with The Princes Trust, in particular getting to know their small business owners and exploring the exciting work they are doing while helping them on their journeys as entrepreneurs.”

Lewis and the Marketing Society have developed a strong working relationship with the Prince’s Trust. He is developing this relationship and encourages other Derby students to get involved.

Trust Executive Helen Borrington says: “We’ve received amazing support from the University of Derby Marketing Society at The Prince’s Trust Workshop. Our young people are benefiting from their expertise and we are very grateful for the Marketing Society’s support.”

Lewis is ambitious and is aiming for a successful career in consultancy covering a range of industries. He looks set to achieve his goals.