Course details

Study options

Full-time: 1 year, Part-time: 2 years

UCAS points

120 (September 2019 entry)

Course level

Undergraduate

Qualification

BA (Hons)

Start dates

January, September †

Location

Kedleston Road, Derby Campus

Course description

This top-up programme is designed to build on your existing marketing knowledge whilst helping you to develop managerial skills. It offers a direct route into management and marketing careers. In just one year of full-time study, you will have a highly regarded degree that will prepare you for management roles in marketing, communications and business development.

Accelerate your career progression

Designed specifically for students who have not taken a full degree course in marketing previously, it builds upon your existing marketing knowledge and skills, with a focus on management. We equip you with the skills, confidence and creativity to shape an organisation’s marketing strategy and help it develop a customer-led approach to business opportunities.

Build your networks

You’ll be invited to masterclasses and guest lectures delivered by influential thinkers, including Professor John Rudd and Dr Dave Chaffey. You’ll also benefit from our strong links with regional marketing and communication agencies to ensure that your learning is up to date and reflecting the real world. The programme includes real world case studies working with local organisations, visits to exhibitions trade fairs and companies, and guest speakers from industry. You can also extend your professional contacts through networking at showcase events such as our Marketing 2020 event.

Learn from expert academics

Our teaching team has extensive experience in marketing for a broad spectrum of organisations and an excellent network of contacts. The team is made up of industry experienced marketing specialists. They include influential researchers shedding new light on areas including customer behaviour and market sensing.

What you will study

You'll study modules such as:

How you will learn

We offer field trips to trade fairs, visits to exhibitions and we work on numerous live company projects to guarantee our courses are relevant and up to date with current market trends. There is also an opportunity to join a ‘student consultancy group' for those who wish to develop their skills and grow a professional portfolio.

You will be encouraged to be creative, whether you're creating eye-catching media, memorable slogans or designing mood boards to find new innovative ways to communicate with your audience. Some of your learning will be classroom based, sometimes you will want to use computer labs and at other times you may work in a studio.

You will learn to be adaptive in your communications to meet the needs of different consumers. Above all you will develop practical skills of marketing, alongside the sound theories and this process will be enhanced through work based learning such as projects and your Placement.

Our BA (Hons) Marketing Management (top-up) modules are assessed by coursework and a variety of assignments. 

Who you will meet

Maria Potempski

Dr Barbara Tomasella

Nick Turner

Tracy Powell

Christine Harrop-Griffiths

Dr Charles Hancock

Dr Kuldeep Banwait

Lee Miller

Dr Alison Lawson

Entry requirements

September 2019 typical entry requirements

UCAS points120 (up to 16 from AS-levels)
Specific requirements at A-level

No specific subject requirements

Specific requirements at GCSEGCSE Maths and English Grade C/Grade 4 (or above) or equivalent qualification
Interview / AuditionN/A
PortfolioN/A

 Alternative entry qualifications:

We usually consider an A-level in General Studies as a supplementary qualification. A good application/performance will be taken into account if you do not meet the criteria/offer conditions.

Our entry requirements for this course should be read together with the University's general entry requirements, which details subjects we accept, alternative qualifications and what we're looking for at Derby.

Typical entry requirements

Entry requirements

A Higher National Diploma (HND), Foundation degree, or have completed two years of a relevant three year undergraduate degree.

Relevant subjectsN/A

When you apply, please send us a transcript of the modules you've already studied so that we can make sure that your HND or foundation degree is compatible with the top-up programme.

Our entry requirements for this course should be read together with the University's general entry requirements, which details subjects we accept, alternative qualifications and what we're looking for at Derby.

A Higher National Diploma (HND), Foundation degree, or have completed two years of a relevant three year undergraduate degree.

Fees and funding

2019/20 Fees

Fee information for 2019/2020 will be available soon.

How to apply

UK/EU students

Full-time students applying to start in September should apply for this course through UCAS or you can apply directly to the University for an undergraduate course if you’re not applying to any other UK university in the same year.

Full-time students applying to start in January should apply directly to the University.

Part-time students should apply directly to the University.

Apply through UCASApply directly to the University

International students

Full-time students applying to start in September should apply for this course through UCAS or you can apply directly to the University for an undergraduate course if you’re not applying to any other UK university in the same year.

Students applying to start in January should apply directly to the University.

Apply through UCASApply directly to the University

Information for international applicants

Applying for an undergraduate degree

Careers

This qualification will offer you a direct route into management and marketing careers and will add momentum to your career development plans. Derby marketing graduates achieve excellent results and ultimately become high achievers destined for board positions or entrepreneurial wealth creators. You can take full advantage of the rapidly emerging career opportunities in marketing. You’ll also be well positioned for management level jobs.

You’ll be prepared for various roles such as Marketing Manager, Marketing Officer, Marketing Executive, PR Manager, Advertising Executive, Business Development Officer/Manager, Communications Manager, Marketing Analyst/Researcher, and Customer Insight Manager.

You could work in areas including advertising and the media, communications and public relations, sales, promotions and events management, market research, marketing management and operations.

On completion, you could go straight to a Master’s degree, which is just one more year of full-time study, and you’ll be eligible for an alumni fee discount as a University of Derby graduate.

Contact details

EnquiryEmailPhone
Course: Maria Potempski (Programme Leader) m.potempski@derby.ac.uk +44 (0)1332 592993
Admissionsaskadmissions@derby.ac.uk+44 (0)1332 591167
Generalmarketing@derby.ac.uk+44 (0)1332 590500

† Additional information about your studies

This is a new course starting in September 2019.

Teaching hours

Like most universities, we operate extended teaching hours at the University of Derby, so contact time with your lecturers and tutors could be anytime between 9am and 9pm. Your timetable will usually be available on the website 24 hours after enrolment on to your course.

Please note: Our courses are refreshed and updated on a regular basis. If you are thinking about transferring onto this course (into the second year for example), you should contact the programme leader for the relevant course information as modules may vary from those shown on this page.

* This course is subject to validation.