Course details

Study options

Full-time: 1 year, Part-time: 2 years

UK fee

£9,250 per year (2022/23)

International fee

£14,045 per year (2022/23)

UCAS code

N50T

Course level

Undergraduate

Qualification

BA (Hons)

Start date

September

Location

Kedleston Road, Derby Campus

Course description

  • Top-up your existing HND or Diploma level qualifications to a full honours degree and enhance your career progression
  • Combine essential skills and knowledge of marketing whilst developing managerial skills
  • Placements, internships and hands-on projects for companies enable you to work on real marketing issues and develop your marketing skills

This top-up programme is designed to build on your existing marketing knowledge whilst helping you to develop managerial skills. It offers a direct route into management and marketing careers. In just one year of full-time study, you will have a highly regarded degree that will prepare you for management roles in marketing, communications and business development.

New Derby Business School in the city centre

Set to open in September 2024: a new Derby Business School, serving as an international centre of excellence. The superb new teaching facilities will build on our established reputation for inspirational teaching and research excellence, as we shape the next generation of qualified business leaders.

Find out more about our new Derby Business SchoolFind out more about our new Derby Business School

Accelerate your career progression

Designed specifically for students who have not taken a full degree course in marketing previously, it builds upon your existing marketing knowledge and skills, with a focus on management. We equip you with the skills, confidence and creativity to shape an organisation’s marketing strategy and help it develop a customer-led approach to business opportunities.

Build your networks

You’ll be invited to masterclasses and guest lectures delivered by influential thinkers, including Professor John Rudd and Dr Dave Chaffey. You’ll also benefit from our strong links with regional marketing and communication agencies to ensure that your learning is up to date and reflecting the real world. The programme includes real world case studies working with local organisations, visits to exhibitions trade fairs and companies, and guest speakers from industry. You can also extend your professional contacts through networking at showcase events such as our Marketing 2020 event.

Learn from expert academics

Our teaching team has extensive experience in marketing for a broad spectrum of organisations and an excellent network of contacts. The team is made up of industry experienced marketing specialists. They include influential researchers shedding new light on areas including customer behaviour and market sensing.

What you will study

    Please note that our modules are subject to change - we review the content of our courses regularly, making changes where necessary to improve your experience and graduate prospects.

    Kedleston Road, Derby Campus entrance

    Undergraduate Open Days

    The best way to find out if studying at Derby is right for you is to experience an Open Day. Get a feel for the city and campus, tour our first-class facilities and see where you could be living.

    Book your Undergraduate Open DayBook your Undergraduate Open Day

    How you will learn

    We offer field trips to trade fairs, visits to exhibitions and we work on numerous live company projects to guarantee our courses are relevant and up to date with current market trends. There is also an opportunity to join a ‘student consultancy group' for those who wish to develop their skills and grow a professional portfolio.

    You will be encouraged to be creative, whether you're creating eye-catching media, memorable slogans or designing mood boards to find new innovative ways to communicate with your audience. Some of your learning will be classroom based, sometimes you will want to use computer labs and at other times you may work in a studio.

    You will learn to be adaptive in your communications to meet the needs of different consumers. Above all you will develop practical skills of marketing, alongside the sound theories and this process will be enhanced through work based learning such as projects and your Placement.

    Our BA (Hons) Marketing Management (top-up) modules are assessed by coursework and a variety of assignments. 

    Who you will meet

    Dr Barbara Tomasella

    Tracy Powell

    Christine Harrop-Griffiths

    Dr Charles Hancock

    Lee Miller

    Dr Alison Lawson

    Personal academic tutoring

    Your personal academic tutor will work with you to help you get the most out of your time at university. Having someone to talk to about your academic progress, your university experience and your professional aspirations is hugely valuable. We want you to feel challenged in your studies, stretched but confident to achieve your academic and professional goals.

    Find out more about personal academic tutoring

    Entry requirements

    You need to have an HND or Foundation degree in a relevant subject.

    You need at least five GCSEs (or equivalent) including Maths and English at grade 4/C or above.

    When you apply, please send us a transcript of the modules you have already studied so that we can make sure that the HND or foundation degree is compatible with the top-up programme.

    English language requirements

    IELTS: 6.0 (with at least 5.5 in each skills area)

    Fees and funding

    2022/23 Fees (August 2022 - July 2023)

     Full-timePart-time
    UK

    £9,250 per year

    £1,155 per 20 credit module

    International

    £14,045 per year

    N/A

    Further information about our fees and support you may be entitled to.

    Additional costs and optional extras

    How to apply

    Please look at our application deadlines before you apply.


    UK students

    Full-time students applying to start in September should apply for this course through UCAS.

    Part-time students should apply directly to the University.

    Apply through UCASApply directly to the University
    International students

    On-campus courses starting in September 2022 and January 2023 are now closed to new applications from international students due to unprecedented demand. Applications for September 2023 will open in October. If you have any questions, please email askadmissions@derby.ac.uk.

    Apply through UCASApply directly to the University

    Careers

    This qualification will offer you a direct route into management and marketing careers and will add momentum to your career development plans. Derby marketing graduates achieve excellent results and ultimately become high achievers destined for board positions or entrepreneurial wealth creators. You can take full advantage of the rapidly emerging career opportunities in marketing. You’ll also be well positioned for management level jobs.

    You’ll be prepared for various roles such as Marketing Manager, Marketing Officer, Marketing Executive, PR Manager, Advertising Executive, Business Development Officer/Manager, Communications Manager, Marketing Analyst/Researcher, and Customer Insight Manager.

    You could work in areas including advertising and the media, communications and public relations, sales, promotions and events management, market research, marketing management and operations.

    On completion, you could go straight to a Master’s degree, which is just one more year of full-time study, and you’ll be eligible for an alumni fee discount as a University of Derby graduate.

    Contact us

    If you need any more information from us, eg on courses, accommodation, applying, car parking, fees or funding, please contact us and we will do everything we can to help you.

    Contact us Contact us

    † Additional information about your studies

    This is a new course starting in September 2019.

    Teaching hours

    Like most universities, we operate extended teaching hours at the University of Derby, so contact time with your lecturers and tutors could be anytime between 9am and 9pm. Your timetable will usually be available on the website 24 hours after enrolment on to your course.

    Additional costs and optional extras

    We’re committed to providing you with an outstanding learning experience. Our expert teaching, excellent facilities and great employability prepare you for your future career. As part of our commitment to you we aim to keep any additional study costs to a minimum. However, there are occasions where students may incur some additional costs.

    Please also note that due to the current Covid-19 situation, if your course offers fieldtrips, the location of these may change or be cancelled. If this happens, you will be communicated to in advance and we will do our very best to seek out other practical opportunities to ensure your experience is not affected.

    The information provided on this page is correct at the time of publication but course content, costs and other individual course details do change from time to time and are updated as often as possible, so please do check these pages again when making your final decision to apply for a course. Any updated course details will also be confirmed to you at application, enrolment and in your offer letter.

    Included in your fees
    • Opportunity to take a CIM module exam at the end of the second and third year (exam fees paid for first sit only)
    • Opportunity of part funded trips, optional with limited places available
    • Access to Finance Lab
    • Access to a range of software on university lab PCs

    Please note: Our courses are refreshed and updated on a regular basis. If you are thinking about transferring onto this course (into the second year for example), you should contact the programme leader for the relevant course information as modules may vary from those shown on this page.