Course details

Study options

Full-time: 1 year, Part-time: 2 years

UK/EU fee

£9,250 per year (2020/21)

International fee

£14,045 per year (2020/21)

UCAS code

N502

Course level

Undergraduate

Qualification

BA (Hons)

Start date

September

Location

Kedleston Road, Derby Campus

Course description

This top-up programme is designed to build on your existing marketing knowledge whilst helping you to develop managerial skills. It offers a direct route into management and marketing careers. In just one year of full-time study, you will have a highly regarded degree that will prepare you for management roles in marketing, communications and business development.

Accelerate your career progression

Designed specifically for students who have not taken a full degree course in marketing previously, it builds upon your existing marketing knowledge and skills, with a focus on management. We equip you with the skills, confidence and creativity to shape an organisation’s marketing strategy and help it develop a customer-led approach to business opportunities.

Build your networks

You’ll be invited to masterclasses and guest lectures delivered by influential thinkers, including Professor John Rudd and Dr Dave Chaffey. You’ll also benefit from our strong links with regional marketing and communication agencies to ensure that your learning is up to date and reflecting the real world. The programme includes real world case studies working with local organisations, visits to exhibitions trade fairs and companies, and guest speakers from industry. You can also extend your professional contacts through networking at showcase events such as our Marketing 2020 event.

Learn from expert academics

Our teaching team has extensive experience in marketing for a broad spectrum of organisations and an excellent network of contacts. The team is made up of industry experienced marketing specialists. They include influential researchers shedding new light on areas including customer behaviour and market sensing.

What you will study

Year 3Year 3

Code: 6HR510

Developing Leadership and Management

This module is about the concepts of Leadership and Management. It explores the similarities and differences in the roles and responsibilities of leaders and managers in the workplace and the development of leadership theoretical approaches as well as the practical application of these within organisations. Students will analyse the skills and competencies of effective organisational leaders and examine alternative methods of leadership development to enhance these.
20 Credits
core
Coursework

Code: 6MK510

Marketing Strategy

Developing Marketing Strategies that focus on customers are often stated as priorities for modern day businesses. However in practice this is difficult to achieve and may require business leaders to significantly change their mindsets to deliver effective and sustainable change, which engages both employees and customers. In this module you will be able to examine the marketing strategies of those organisations that are thriving and successful and those that are failing.

The module will go beyond the traditional models of market analysis and planning. We will be seeking to look at strategy from a creative point of view (and not just as an analytical approach taken by some). We will look at how organisations develop unique positions and brands by identifying and developing value propositions which appeal to customers. We will particularly seek out contemporary issues in marketing and see how strategy may need to be adapted to accommodate trends.

The focus of the module will be to seek out winning and losing strategies in the modern market place and seek to assess the underlying reasons for success or failure. Particular attention will be paid to breaking news; organisations being featured in news and current events.

The design of the module has been informed after consulting with the Chartered Institute of Marketing and other business professionals to ensure that it is up to date and relevant for meeting the needs of the professional institute and potential employers.

The module will involve external guest speakers with specialist expertise and current practice from marketing agencies and industry.

On completing this module you will feel confident that you can enter the workplace and quickly develop and present your ideas for improving your organisations marketing strategy.

More information
20 Credits
core
Coursework

Code: 6IM998

Independent Study

This module gives you the opportunity to make a personal choice regarding the topic and format of your study. You may wish to extend aspects of your final and previous year subjects to more depth along with refining your research skills by means of a traditional research project.

Alternatively you may choose to examine a business situation in depth, develop a creative advertising campaign or develop a marketing plan with ideas for creative execution. You could analyse and test the theories, principles and concepts addressed in the classroom environment in the reality of a private, public or community sector organisation by means of a pathway related report. The independent study is an individual piece of work completed under the guidance of an academic supervisor. The subject of study will normally be in your particular area of specialism, and this is an important opportunity to build your expertise and knowledge in that area.

In the course of your studies, you may discover an area that is of particular interest to you, or which has specific relevance to your intended professional orientation. This module gives you the opportunity to extend aspects of your coursework or professional interests in more depth, including topics that have not otherwise been available as formal modules. You will also refine and develop your skills in research, critical evaluation, analysis and production of professional documents.

This module differs from other modules because it relies on independent study rather than formal classes, and the initiatives to choose a topic and organise the study come from you. The skills you develop during this module will prepare you not only for future employment but for higher-level study. If you choose to work with a particular organisation then the opportunity for engaging with that organisation will provide insights into professional practice. If you choose to work in a more academic or creative setting your work will align with the recommendations of professional bodies in your field.

More information
40 Credits
optional
Coursework

Code: 6MK508

Content, Copywriting and Creativity

Copywriting and creativity are key skills in the world of advertising and marketing. Whether you are writing the copy, designing the text or producing the artwork, the art of getting the message across to the target market is crucial. Not all of us are artists and designers; not all of us are creative, but we may have to brief, manage and feedback to those who are and it is therefore necessary to understand what they do.

This module examines creativity in advertising and marketing and allows you to experiment with different kinds of copywriting for different media, ranging from traditional print and broadcast to ambient and social media. You will explore the different audio, visual and written devices used to deliver marketing messages to target audiences and discover the power of creative imagery to achieve lasting impacts on customers.

The practical nature of the module will give you the opportunity to write in different styles and learn how to approach different media in different ways in order to make them work effectively as marketing tools. The module makes use of the experience of professional copywriters, giving you the opportunity to work on genuine copywriting contracts.

More information
20 Credits
optional
Coursework

Code: 6MK509

Marketing Across Cultures

As a student of Marketing and a future Marketing professional, you must have a thorough understanding of the added complexities involved in global marketing and how these impact on the formulation of marketing plans and strategies. Organisations in all sectors and industries face increasing international competition; this could be from multi-nationals or competitors establishing themselves in their domestic environment, the need for foreign suppliers or indeed when they seek to establish operations abroad. This module seeks to build on the knowledge and concepts you will have encountered at earlier stages of the programme. It aims to familiarise you with a range of issues and concepts encountered by international marketers and to provide the theoretical framework that will enable you to analyse and implement these in a real-life business situation.

Your assessment is coursework-based, designed to enable you to demonstrate your ability to approach a business challenge as a marketer and business manager. The assessment methods used on this module will also help you develop key skills desired by employers, for example, critical analysis, business report writing and presentation skills.

More information
20 Credits
optional
Coursework

Code: 6MK511

Ethics Sustainability and Community

This module aims to provide you with knowledge of ethical issues involving business, in particular it is concerned with the implications for marketing.

The module aims to develop your capacity to critically engage with issues such as human rights, environmentalism and sustainable development, consumerism and Corporate Social Responsibility (CSR). Ultimately, the aim of the module is to enable you to recognise and reflect upon complex ethical problems with a view to enhancing your analytical and decision-making skills which are valuable for employability in international businesses.

The role of sustainability as an integral component of business strategy is becoming more common. A number of factors seem to be important in helping to explain this trend including the need to comply with a growing volume of environmental and social legislation and regulations. The concern about the cost and scarcity of natural resources, additionally a greater public and shareholder awareness of the importance of socially responsible financial investments, the growing media coverage of the activities of a wide range of anti-corporate pressure groups and finally more general changes in social attitudes and values within modern capitalist societies. 

Sustainability according to McCann-Erickson (2007): can be summarised as “a collective term for everything to do with responsibility for the world in which we live. It is an economic, social and environmental issue. It is about consuming differently and consuming efficiently, it also means sharing between the rich and the poor, protecting the global environment while not jeopardizing the needs of future generations.” 

This module aims to provide you with knowledge of ethical issues involving business, in particular it is concerned with the implications for marketing. 

The module aims to develop your capacity to critically engage with issues such as human rights, environmentalism and sustainable development, consumerism and Corporate Social Responsibility (CSR). Ultimately, the aim of the module is to enable you to recognise and reflect upon complex ethical problems with a view to enhancing your analytical and decision-making skills which are valuable for employability in international businesses.

Your assessment is coursework-based, designed to enable you to demonstrate your ability to approach a community challenge as a marketer and business manager. The assessment methods used on this module will also help you to develop key skills desired by employers, for example critical analysis, business report writing, presentation and strategic marketing skills.

More information
20 Credits
optional
Coursework

Code: 6MK513

Market Sensing

Market Sensing is a new approach to marketing research which seeks to achieve greater depth and meaning in research projects. It is strongly aligned with marketing research, business intelligence, strategy formulation, brand development, understanding consumer behaviour, and internal marketing. It is presented that currently main stream texts in areas of Marketing Research, Business Research, Marketing Strategy, Consumer Behaviour, tend to focus on traditional research methods such as surveys, interviews, case studies, and focus groups.

We will present that beyond these methods there are several other methods which may be used for depth and meaning. These methods have largely been confined to the realm of ‘specialist texts’ and therefore are generally less accessible (and consequently not well integrated into modules and programmes for students engaged on undergraduate and post-graduate in Marketing and Business).

Our aim will be to explain and demonstrate the concept of Market Sensing and identify and explain associated research methods. Specifically our objectives will be to:

  • Present, explain, and critically evaluate the concept of Market Sensing and how this differs from conventional Marketing Research
  • Present, explain, and critically evaluate the concept of Market Sensing and the links to; Marketing Strategy; Brand Development; Understanding Consumer Behaviour, and internal marketing
  • Present, explain, and critically evaluate a range of specialist Market Sensing research methods to achieve depth and meaning in research
  • Locate these specialist Market Sensing research methods within the marketing research domain
More information
20 Credits
optional
Coursework

Code: 6MK516

Services and Experiential Marketing

This module assesses the importance of designing and delivering marketing which effectively applies an understanding of customer expectations (and beyond) . The module will highlight the impacts of service variability, perishability and demand fluctuation on marketing. It will also consider the measurement of customer expectations and perceptions and satisfaction monitoring. The need for and process of resource planning and the management of service encounters will also be encountered.

The importance of the service sectors is growing in all national economies and is increasingly provides the basis for national comparative advantage. Tourism, leisure, retail, entertainment, sport and events are just some of the big services sectors represented in the Derbyshire region. Services are also increasingly employed to differentiate tangible products and provide competitive advantage for organisations.

Services marketing represent significant challenges for organisations and marketers, simply because the service element is itself intangible. At a great concert, the ticket, programme, facilities are all tangible, but the service itself, the music, is intangible. Furthermore, the service cannot occur without a customer being present. (The concert can be rehearsed, but it isn’t a service without a customer.) It is due to this intangibility of the service which makes services management so difficult to assure and services marketing such a challenging and exciting topic to study. How can an experience be promoted? What are the elements of the marketing package –from researching customer needs, wants and expectations through to promoting something which cannot be easily captured in a promotion.

This module assesses the importance of designing and delivering marketing which effectively applies an understanding of customer expectations (and beyond) . The module will highlight the impacts of service variability, perishability and demand fluctuation on marketing. It will also consider the measurement of customer expectations and perceptions and satisfaction monitoring. The need for and process of resource planning and the management of service encounters will also be encountered.

More information
20 Credits
optional
Coursework

Code: 6MK518

Social Marketing and Society

This social marketing module offers an introduction to the field by introducing social marketing principles, differences between social marketing, societal marketing and commercial marketing. Social marketing is well-known for influencing behaviours’ for social good and this module will offer to develop an understanding to analyse social issues and to develop a social marketing campaign by understanding consumer needs.

This module will also offer an opportunity to the students to relate the applications of social marketing theory to understand continued issues which need solution though social marketing. There will be consideration of many social marketing models, frameworks and criteria and will be taught through a blended learning approach.

More information
20 Credits
optional
Coursework

Please note that our modules are subject to change - we review the content of our courses regularly, making changes where necessary to improve your experience and graduate prospects.

Side-on portrait of a young student with purple bokeh lights in the background

Campus Tours

Campus Tours are a great way to explore our campuses, facilities and halls of residence. We’ll be running the tours in two-hour timeslots, giving you the best possible experience while adhering to social distancing guidelines.

Book your Campus TourBook your Campus Tour

Virtual Open Day

Delve deeper into the course with our Virtual Open Day, packed with subject and course information to help you make your choice, including tours of facilities, 360° views of award-winning accommodation plus advice and insight from students and academics.

Explore our Virtual Open DayExplore our Virtual Open Day

How you will learn

We offer field trips to trade fairs, visits to exhibitions and we work on numerous live company projects to guarantee our courses are relevant and up to date with current market trends. There is also an opportunity to join a ‘student consultancy group' for those who wish to develop their skills and grow a professional portfolio.

You will be encouraged to be creative, whether you're creating eye-catching media, memorable slogans or designing mood boards to find new innovative ways to communicate with your audience. Some of your learning will be classroom based, sometimes you will want to use computer labs and at other times you may work in a studio.

You will learn to be adaptive in your communications to meet the needs of different consumers. Above all you will develop practical skills of marketing, alongside the sound theories and this process will be enhanced through work based learning such as projects and your Placement.

Our BA (Hons) Marketing Management (top-up) modules are assessed by coursework and a variety of assignments. 

Who you will meet

Maria Potempski

Dr Barbara Tomasella

Nick Turner

Tracy Powell

Christine Harrop-Griffiths

Dr Charles Hancock

Dr Kuldeep Banwait

Lee Miller

Dr Alison Lawson

Personal academic tutoring

Your personal academic tutor will work with you to help you get the most out of your time at university. Having someone to talk to about your academic progress, your university experience and your professional aspirations is hugely valuable. We want you to feel challenged in your studies, stretched but confident to achieve your academic and professional goals.

Find out more about personal academic tutoring

Entry requirements

Typical entry requirements

RequirementWhat we're looking for
Entry requirements

HND or similar, eg 2 years of undergraduate successful study on similar programme, Dip HE, relevant work experience may also be taken into account

Relevant subjectsN/A

Our entry requirements for this course should be read together with the University's general entry requirements, which details subjects we accept, alternative qualifications and what we're looking for at Derby.

A Higher National Diploma (HND), Foundation degree, or have completed two years of a relevant three year undergraduate degree.

Fees and funding

2020/21 Fees

 Full-timePart-time
UK/EU

£9,250 per year

£1,155 per 20 credit module

International

£14,045 per year

N/A

Further information about our fees and support you may be entitled to.

How to apply

UK/EU students

Full-time students applying to start in September should apply for this course through UCAS or you can apply directly to the University for an undergraduate course if you’re not applying to any other UK university in the same year.

Part-time students should apply directly to the University.

Apply through UCASApply directly to the University

Guidance for EU students post-Brexit

International students

Full-time students applying to start in September should apply for this course through UCAS or you can apply directly to the University for an undergraduate course if you’re not applying to any other UK university in the same year.

Apply through UCASApply directly to the University

Guidance for international applicants applying for an undergraduate degree

Careers

This qualification will offer you a direct route into management and marketing careers and will add momentum to your career development plans. Derby marketing graduates achieve excellent results and ultimately become high achievers destined for board positions or entrepreneurial wealth creators. You can take full advantage of the rapidly emerging career opportunities in marketing. You’ll also be well positioned for management level jobs.

You’ll be prepared for various roles such as Marketing Manager, Marketing Officer, Marketing Executive, PR Manager, Advertising Executive, Business Development Officer/Manager, Communications Manager, Marketing Analyst/Researcher, and Customer Insight Manager.

You could work in areas including advertising and the media, communications and public relations, sales, promotions and events management, market research, marketing management and operations.

On completion, you could go straight to a Master’s degree, which is just one more year of full-time study, and you’ll be eligible for an alumni fee discount as a University of Derby graduate.

Contact us

EnquiryEmailPhone
Course: Maria Potempski (Programme Leader) m.potempski@derby.ac.uk +44 (0)1332 592993

If you need any more information from us, eg on courses, accommodation, applying, car parking, fees or funding, please contact us and we will do everything we can to help you.

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† Additional information about your studies

This is a new course starting in September 2019.

Teaching hours

Like most universities, we operate extended teaching hours at the University of Derby, so contact time with your lecturers and tutors could be anytime between 9am and 9pm. Your timetable will usually be available on the website 24 hours after enrolment on to your course.

Please note: Our courses are refreshed and updated on a regular basis. If you are thinking about transferring onto this course (into the second year for example), you should contact the programme leader for the relevant course information as modules may vary from those shown on this page.