Course details

Study options

Full-time: 3 years, Part-time: Up to 6 years

UK/EU fee

£9,250 per year* (2020/21)

International fee

£14,045 per year (2020/21)

UCAS points

120 (September 2020 entry)

UCAS code


Course level



BA (Hons)

Start date



Kedleston Road, Derby Campus

This course is available as a Joint Honours degree.

View Joint Honours optionsView Joint Honours options

If you do not achieve the typical entry points required, you may want to consider studying this course with foundation year.

View with foundation year optionView with foundation year option

Course description


Top10Marketing at Derby has been ranked Top 10**The Guardian University Guide 2020
Why you should study Marketing at the University of Derby

All companies use marketing as a vital tool to promote products, services and brands to different audiences. The BA (Hons) Marketing, PR and Advertising offers a core understanding of key marketing, branding and communication concepts preparing you for a successful career in advertising and PR in either an organisation or agency environment.

Relevant, respected, rewarding

This is a practical, in-depth study of one of the most exciting business disciplines. You’ll be fully prepared to plan and execute effective communication campaigns that deliver the right message to the right people at the right time.

As you develop your skills in marketing, PR and advertising techniques you’ll understand how a strong and consistent brand image is developed and what impact it has on business profitability. By the end of the course, you will have built a professional digital portfolio. 

The Chartered Institute of Marketing (CIM)

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

We have joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

CIM logo

Connected in to a business network

Raise your profile and enrich your learning throughout your Marketing (PR and Advertising) degree as you network and make connections with agencies and businesses working on consultancy projects and live case-studies and projects. Our students have worked on consultancy projects, offering marketing advice to local young entrepreneurs. They have had opportunities to meet clients and present marketing solutions. 

Marketing student Lewis Dunne is setting his goals high

Our Marketing degree gave Lewis the opportunity to support The Prince's Trust charity

Read more about Lewis' story hereRead more about Lewis' story here

Learning outside the classroom

You'll take part in field trips to trade fairs and exhibitions and work on many live company projects throughout your studies meaning your work is relevant and up-to-date with market trends. Put your knowledge in to practice and join our ‘student consultancy’ group to build your skills and develop your portfolio. 

Learn from the experts

Our vast experience marketing will be your guide. Our teaching team is enthusiastic, innovative, knowledgeable - ambitious for you and supporting you all the way. We have research expertise spanning everything from consumer behaviour to business intelligence. Our lecturers are marketing specialists and many of them have worked in industry for years. 

The teaching at Derby is great. It is interactive and includes a wide variety of creative skills development such as using design software and photography.

Gareth Rafferty
BA (Hons) Marketing (PR and Advertising)

What you will study

To complete the BA (Hons) Marketing (PR and Advertising), you'll study modules such as:

  • Marketing Fundamentals
  • Managing the Brand
  • Advertising Fundamentals
  • Business Acumen and Entrepreneurship
  • Introduction to Digital Marketing
  • Design and Creativity for Marketers 
  • The Marketing Executive (double module)
  • Integrated Marketing Communications
  • PR and Media Management
  • Marketing Research
  • Digital and Social Media
  • Consumer Behaviour

You can choose to take an optional placement year or move straight to the stage three. Our Careers Office will support you in finding the right position.

  • Independent Study (double module)
  • Marketing Strategy
  • Marketing Across Cultures*
  • Services and Experiential Marketing
  • Content, Copywriting and Creativity
  • PR and Social Media
  • Market Sensing 
  • Ethics, Sustainability and Community

*you'll need to take this module to gain exemptions towards the CIM Diploma in Professional Marketing.

Please note that our modules are subject to change - we review the content of our courses regularly, making changes where necessary to improve your experience and graduate prospects.

Smiling girl with scarf sitting in cafe with cup of coffee

Find out more about Marketing (PR and Advertising)

The best way to find out if studying at Derby is right for you is to experience an Open Day. Get a feel for the city and campus, tour our first-class facilities and see where you could be living.

Book your Open DayBook your Open Day

How you will learn

We offer field trips to trade fairs, visits to exhibitions and we work on numerous live company projects to guarantee our courses are relevant and up-to-date with current market trends. There is also an opportunity to join a ‘student consultancy group' for those who wish to develop their skills and grow a professional portfolio.

You will be encouraged to be creative, whether you're creating eye-catching media, memorable slogans or designing mood boards to find new innovative ways to communicate with your audience. Some of your learning will be classroom based, sometimes you will want to use computer labs and at other times you may work in a studio. You’ll use new digital technology to create digital content, including blogs, vlogs, videos and TV commercials.

You will learn to be adaptive in your communications to meet the needs of different consumers. Above all you will develop practical skills of marketing, alongside the sound theories and this process will be enhanced through workbased learning such as projects and your Placement.

Your learning is put in the context of a business environment so that in your future careers you will appreciate the significance of 'the bottom line'


Our BA (Hons) Marketing (PR and Advertising) modules are assessed by coursework and a variety of assignments. Assignments are aligned to what would be required in creative industry such as research based reports, presentations and creative content.

Who you'll meet

Maria Potempski is the programme leader. Maria has been a marketing and PR practitioner for many years, working in agencies and consultancy. She has PR’d everything from nuclear reactors to lingerie. 

Entry requirements

September 2020 typical entry requirements

RequirementWhat we're looking for
UCAS points120 (up to 16 from AS-levels)
Specific requirements at A-level

No specific subject requirements

Specific requirements at GCSEGCSE Maths and English Grade C/Grade 4 (or above) or equivalent qualification
IELTS6.0 (with 5.5 in each skills area)
Interview / AuditionN/A

 Alternative entry qualifications:

We usually consider an A-level in General Studies as a supplementary qualification. A good application/performance will be taken into account if you do not meet the criteria/offer conditions.

Our entry requirements for this course should be read together with the University's general entry requirements, which details subjects we accept, alternative qualifications and what we're looking for at Derby.

Fees and funding

2020/21 Fees


£9,250 per year*

£1,155 per module*


£14,045 per year


* The fees stated above are for the 2019/20 academic year; fees for 2020/21 have not yet been confirmed by the UK government. We will update this information as soon as it is available.

Further information about our fees and support you may be entitled to.

Additional costs and optional extras

How to apply

UK/EU students

Full-time students applying to start in September should apply for this course through UCAS or you can apply directly to the University for an undergraduate course if you’re not applying to any other UK university in the same year.

Part-time students should apply directly to the University.

Apply through UCASApply directly to the University

Guidance for EU students post-Brexit

International students

Full-time students applying to start in September should apply for this course through UCAS or you can apply directly to the University for an undergraduate course if you’re not applying to any other UK university in the same year.

Apply through UCASApply directly to the University

Guidance for international applicants applying for an undergraduate degree


Demand for advertising, PR and communication specialists in marketing is high. Your skills in campaign development, analysis and measurement of results will be in demand as a marketer who can demonstrate impact and return on investment.

You’ll have a great foundation to begin a successful career in areas like account, product, brand or communications management.

Past Marketing (PR and Advertising) students have gone on to work in large, multi-national blue chip companies, some have set up their own businesses; some work in marketing departments, some in specialist businesses; some work in the public sector. In all these areas there is a need for marketing skills for organisations to understand consumer needs and influence consumer behaviours.

"After graduating from the University of Derby I began my career in marketing at Derby City Council as the Marketing Officer for Sport and Leisure. After two years in this role I then progressed to Marketing Executive for Public Transport at East Midlands Airport." Kelly McHugh, Marketing graduate

Or why not study further with our:

MSc Marketing Management (Alumni discount available)

Maria Potemski

Maria Potempski
Programme leader

Maria is Programme Leader for the Marketing (PR and Advertising) and Marketing (Management) programmes. Prior to joining the University, she was a PR practitioner and developed the undergraduate degree she now leads. The programme has since received a University Excellence Award for Digital Practice, which reflects current creative industries and PR technological practice.

View full staff profileView full staff profile

Contact us

If you need any more information from us, eg on courses, accommodation, applying, car parking, fees or funding, please contact us and we will do everything we can to help you.

Contact us Contact us

† Additional information about your studies

4 years with optional placement year.

Download programme specification

Teaching hours

Like most universities, we operate extended teaching hours at the University of Derby, so contact time with your lecturers and tutors could be anytime between 9am and 9pm. Your timetable will usually be available on the website 24 hours after enrolment on to your course.

Additional costs and optional extras

We’re committed to providing you with an outstanding learning experience. Our expert teaching, excellent facilities and great employability prepare you for your future career. As part of our commitment to you we aim to keep any additional study costs to a minimum. However, there are occasions where students may incur some additional costs.

Included in your fees

Mandatory costs not included in your fees

Optional costs not included in your fees

Please note: Our courses are refreshed and updated on a regular basis. If you are thinking about transferring onto this course (into the second year for example), you should contact the programme leader for the relevant course information as modules may vary from those shown on this page.

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