Course details

Study options

Full-time: 3 years, Part-time: up to six year †

UK/EU fee

£9,250 per year (2018/19)

International fee

£12,500 per year (2018/19)

UCAS points

96-112 (September 2018 entry)

UCAS code

N738

Course level

Undergraduate

Qualification

BA (Hons)

Start date

September

Location

Kedleston Road, Derby Campus

This course is available as a Joint Honours degree.

View Joint Honours optionsView Joint Honours options

If you do not achieve the typical entry points required, you may want to consider studying this course with foundation year.

View with foundation year optionView with foundation year option

Course description

Derby Business School brochure

From social media platforms to smartphones and tablets, the way customers interact with brands is changing beyond all recognition. Digital marketing is now pivotal to every forward-thinking organisation - and a real opportunity for the ambitious marketer to get themselves noticed.

Our new BSc (Hons) Marketing (Digital) is unlike any other degree. It equips you with the skills, vision and confidence to apply digital techniques as part of any integrated marketing and communications strategy.

Hands-on experience

The focus is on a genuine use of digital media in marketing. Social media engagement, viral marketing, multi-channel campaigns, content management, online advertising, search engine optimisation, mobile marketing strategies, digital analytics - it’s hands-on learning at its most inspirational.

You will learn how and when to use the differing technologies and techniques and learn to keep up with the latest opportunities. Our links with leading marketing and communications agencies will enhance your understanding of the various applications of those latest trends and technologies. You can even put your skills and ideas into practice on digital marketing placements and internships, working in a marketing or customer-facing role.

A foundation for success

Alongside the digital know-how and technical experience, you won’t lose sight of the basics. A strong grounding in marketing, business and brand management underpins every aspect of this course.

You’ll learn from a team of digital marketing professionals whose expertise is in demand. They deliver in-house training for blue chip companies and conduct influential research in areas like customer behaviour and business intelligence.

Chartered Institute of Marketing (CIM)

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

We have joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Fast track to Clearing at the University of Derby

Fast track to Clearing

Why wait for results day? Jump the queue and fast track to Clearing now. We’ll call you to talk through your options and we may be able to make you an offer there and then.

Register nowRegister now

What you will study

To complete the BSc (Hons) Marketing (Digital), you'll study modules such as:

  • Marketing Fundamentals
  • Introduction to Digital Marketing
  • Managing the Brand
  • Design and  Creativity for Marketers
  • Advertising Fundamentals
  • Business Acumen and Entrepreneurship 
  • The Marketing Executive (double module)
  • Integrated Marketing Communications
  • Marketing Research
  • Digital Tools, Technology and Platforms (double module) 

You can choose to take an optional placement year or move straight to the stage three. Our Careers Office will support you in finding the right position.

  • Independent Study (double module)
  • Marketing Strategy
  • Mobile Marketing*
  • Marketing Across Cultures
  • Services and Experiential Marketing
  • Content, Copywriting and Creativity
  • Market Sensing
  • Ethics, Sustainability and Community
  • Online Community Management 

*you'll need to take this module to gain exemptions towards the CIM Diploma in Professional Marketing.

How you will learn

You will be taught in a very participative way. Whilst you will enjoy learning from inspirational lecturers, you will also be able to contribute your own digital marketing experiences to the learning process from being both a consumer and user of digital technologies. You will be challenged to use various different media to convey your messages, whether it's through the use of infographics, videos or creating engaging written content, developing your creative writing skills.

Your work based projects and placement will ensure you experience how the theories are applied in the real world, to understand how to obtain global reach through the use of digital technology. You will learn the methods and benefits of sound research, enhancing your academic and practical skills, you'll understand marketing in a real business context, learning essential strategies and planning.

Guest speakers will feature as part of the course and include experts from agencies and a wide-range of businesses. You can also participate in the Google Online Marketing Challenge. 

Assessment

A wide range of assessments that deliver the academic rigour as well as providing practical experience which employers seek. In this  BSc (Hons) Marketing (Digital) programme you will develop social media business profiles, create infographics, build presentations, write reports and more.

Who you will meet

Annmarie Hanlon is the Programme Leader. She is a digital marketing practitioner and also studying for a PhD in the strategic use of social media networks. Annmarie works with a wide range of organisations across the UK, helping them develop their digital marketing strategy, as well as training on social media for business.

Entry requirements

September 2018 typical entry requirements

UCAS points96-112 (up to 16 from AS-levels)
Specific requirements at A-levelN/A
Specific requirements at GCSEGCSE Maths and English Grade C/Grade 4 (or above) or equivalent qualification
Interview / AuditionN/A
PortfolioN/A

Our entry requirements for this course should be read together with the University's general entry requirements, which details subjects we accept, alternative qualifications and what we're looking for at Derby.

September 2019 typical entry requirements

UCAS points120 (up to 16 from AS-levels)
Specific requirements at A-level

No specific subject requirements

Specific requirements at GCSEGCSE Maths and English Grade C/Grade 4 (or above) or equivalent qualification
Interview / AuditionN/A
PortfolioN/A

 Alternative entry qualifications:

We usually consider an A-level in General Studies as a supplementary qualification. A good application/performance will be taken into account if you do not meet the criteria/offer conditions.

Our entry requirements for this course should be read together with the University's general entry requirements, which details subjects we accept, alternative qualifications and what we're looking for at Derby.

Fees and funding

2018/19 Fees

 Full-timePart-time
UK/EU

£9,250 per year

£1,155 per module

International

£12,500 per year

N/A

How to apply

UK/EU students

Full-time students applying to start in September should apply for this course through UCAS or you can apply directly to the University for an undergraduate course if you’re not applying to any other UK university in the same year.

Part-time students should apply directly to the University.

Apply through UCASApply directly to the University

International students

Full-time students applying to start in September should apply for this course through UCAS or you can apply directly to the University for an undergraduate course if you’re not applying to any other UK university in the same year.

Apply through UCASApply directly to the University

Information for international applicants

Applying for an undergraduate degree

Careers

You only have to check out the job vacancies to see that digital marketing experience is now an essential attribute sought by many organisations. Roles like digital account manager, social media manager, SEO analyst and e-commerce manager offer great prospects for the savvy marketing professional.

As the digital world constantly evolves, the career scope is immense. Many employers are still grappling with the opportunities. Many want an input from the ‘born digital’ generation. With this degree on your CV, you’ll be well placed to bring the digital revolution to their marketing strategies.

Contact details

EnquiryEmailPhone
Course: Tracey Powell (Programme Leader) T.Powell@derby.ac.uk +44 (0)1332 592751
Admissionsaskadmissions@derby.ac.uk+44 (0)1332 591167
Generalmarketing@derby.ac.uk+44 (0)1332 590500

† Additional information about your studies

3 years or 4 with optional placement year

Download programme specification

Teaching hours

Like most universities, we operate extended teaching hours at the University of Derby, so contact time with your lecturers and tutors could be anytime between 9am and 9pm. Your timetable will usually be available on the website 24 hours after enrolment on to your course.

Please note: Our courses are refreshed and updated on a regular basis. If you are thinking about transferring onto this course (into the second year for example), you should contact the programme leader for the relevant course information as modules may vary from those shown on this page.

Unistats

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