From social media platforms to smartphones and tablets, the way customers interact with brands is changing beyond all recognition. Digital marketing is now pivotal to every forward-thinking organisation - and a real opportunity for the ambitious marketer to get themselves noticed.
Our new BSc (Hons) Marketing (Digital) is unlike any other degree. It equips you with the skills, vision and confidence to apply digital techniques as part of any integrated marketing and communications strategy.
The focus is on a genuine use of digital media in marketing. Social media engagement, viral marketing, multi-channel campaigns, content management, online advertising, search engine optimisation, mobile marketing strategies, digital analytics - it’s hands-on learning at its most inspirational.
You will learn how and when to use the differing technologies and techniques and learn to keep up with the latest opportunities. Our links with leading marketing and communications agencies will enhance your understanding of the various applications of those latest trends and technologies. You can even put your skills and ideas into practice on digital marketing placements and internships, working in a marketing or customer-facing role.
A foundation for success
Alongside the digital know-how and technical experience, you won’t lose sight of the basics. A strong grounding in marketing, business and brand management underpins every aspect of this course.
You’ll learn from a team of digital marketing professionals whose expertise is in demand. They deliver in-house training for blue chip companies and conduct influential research in areas like customer behaviour and business intelligence.
Chartered Institute of Marketing (CIM)
The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.
We have joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.
To complete the BSc (Hons) Marketing (Digital), you'll study modules such as:
- Marketing Fundamentals
- Introduction to Digital Marketing
- Managing the Brand
- Design and Creativity for Marketers
- Advertising Fundamentals
- Business Acumen and Entrepreneurship
- The Marketing Executive (double module)
- Integrated Marketing Communications
- Marketing Research
- Digital Tools, Technology and Platforms (double module)
You can choose to take an optional placement year or move straight to the stage three. Our Careers Office will support you in finding the right position.
- Independent Study (double module)
- Marketing Strategy
- Mobile Marketing*
- Marketing Across Cultures
- Services and Experiential Marketing
- Content, Copywriting and Creativity
- Market Sensing
- Ethics, Sustainability and Community
- Online Community Management
*you'll need to take this module to gain exemptions towards the CIM Diploma in Professional Marketing.
You will be taught in a very participative way. Whilst you will enjoy learning from inspirational lecturers, you will also be able to contribute your own digital marketing experiences to the learning process from being both a consumer and user of digital technologies. You will be challenged to use various different media to convey your messages, whether it's through the use of infographics, videos or creating engaging written content, developing your creative writing skills.
Your work based projects and placement will ensure you experience how the theories are applied in the real world, to understand how to obtain global reach through the use of digital technology. You will learn the methods and benefits of sound research, enhancing your academic and practical skills, you'll understand marketing in a real business context, learning essential strategies and planning.
Guest speakers will feature as part of the course and include experts from agencies and a wide-range of businesses. You can also participate in the Google Online Marketing Challenge.
A wide range of assessments that deliver the academic rigour as well as providing practical experience which employers seek. In this BSc (Hons) Marketing (Digital) programme you will develop social media business profiles, create infographics, build presentations, write reports and more.
September 2019 typical entry requirements
|UCAS points||120 (up to 16 from AS-levels)|
|Specific requirements at A-level|
No specific subject requirements
|Specific requirements at GCSE||GCSE Maths and English Grade C/Grade 4 (or above) or equivalent qualification|
|Interview / Audition||N/A|
Alternative entry qualifications:
- BTEC - DDM
- Access to HE Diploma - 60 credits: 45 at level 3 with a minimum of Dist: 15 Merit: 24 Pass: 6
We usually consider an A-level in General Studies as a supplementary qualification. A good application/performance will be taken into account if you do not meet the criteria/offer conditions.
Our entry requirements for this course should be read together with the University's general entry requirements, which details subjects we accept, alternative qualifications and what we're looking for at Derby.
You only have to check out the job vacancies to see that digital marketing experience is now an essential attribute sought by many organisations. Roles like digital account manager, social media manager, SEO analyst and e-commerce manager offer great prospects for the savvy marketing professional.
As the digital world constantly evolves, the career scope is immense. Many employers are still grappling with the opportunities. Many want an input from the ‘born digital’ generation. With this degree on your CV, you’ll be well placed to bring the digital revolution to their marketing strategies.
If you need any more information from us, eg on courses, accommodation, applying, car parking, fees or funding, please contact us and we will do everything we can to help you.Contact us
† Additional information about your studies
3 years or 4 with optional placement year
Download programme specification
Like most universities, we operate extended teaching hours at the University of Derby, so contact time with your lecturers and tutors could be anytime between 9am and 9pm. Your timetable will usually be available on the website 24 hours after enrolment on to your course.
Additional costs and optional extras
We’re committed to providing you with an outstanding learning experience. Our expert teaching, state-of-the-art facilities and great employability prepare you for your future career. As part of our commitment to you we aim to keep any additional study costs to a minimum. However, there are occasions where students may incur some additional costs.
Included in your fees
- Chartered Institute of Marketing Membership fees
- Chartered Institute of Marketing Assessment entry - Module 1 fees
- Part funded trip to Copenhagen for 2nd and 3rd year students. Optional with limited places available.
Mandatory costs not included in your fees
- Marketing technology exhibition in London with workshops approx- £1,000
Optional costs not included in your fees
- Annual digital lunch with guest speaker approx- £500
Please note: Our courses are refreshed and updated on a regular basis. If you are thinking about transferring onto this course (into the second year for example), you should contact the programme leader for the relevant course information as modules may vary from those shown on this page.