Course details

Study options

Full-time: 3 years, Part-time: up to 6 years

UK/EU fee

£9,250 per year* (2020/21)

International fee

£14,045 per year (2020/21)

UCAS points

120 (September 2020 entry)

UCAS code


Course level



BSc (Hons)

Start date



Kedleston Road, Derby Campus

This course is available as a Joint Honours degree.

View Joint Honours optionsView Joint Honours options

If you do not achieve the typical entry points required, you may want to consider studying this course with foundation year.

View with foundation year optionView with foundation year option

Course description


Top10Marketing at Derby has been ranked Top 10**The Guardian University Guide 2020
Why you should study Digital Marketing at the University of Derby

From social media platforms to smartphones and tablets, the way customers interact with brands is changing beyond all recognition. Digital marketing is now pivotal to every forward-thinking organisation - and a real opportunity for the ambitious marketer to get themselves noticed.

Our new BSc (Hons) Marketing (Digital) is unlike any other degree. It equips you with the skills, vision and confidence to apply digital techniques as part of any integrated marketing and communications strategy.

Hands-on experience

The focus is on a genuine use of digital media in marketing. Social media engagement, viral marketing, multi-channel campaigns, content management, online advertising, search engine optimisation, mobile marketing strategies, digital analytics - it’s hands-on learning at its most inspirational.

You will learn how and when to use the differing technologies and techniques and learn to keep up with the latest opportunities. Our links with leading marketing and communications agencies will enhance your understanding of the various applications of those latest trends and technologies. You can even put your skills and ideas into practice on digital marketing placements and internships, working in a marketing or customer-facing role.

Barbora Horackova taking part in a video shoot

Marketing student Barbora excels during placement year

Digital Marketing student Barbora Horackova’s creative passion is steering her towards a career in social media marketing

Read more about Barbora's story hereRead more about Barbora's story here

A foundation for success

Alongside the digital know-how and technical experience, you won’t lose sight of the basics. A strong grounding in marketing, business and brand management underpins every aspect of this course.

You’ll learn from a team of digital marketing professionals whose expertise is in demand. They deliver in-house training for blue chip companies and conduct influential research in areas like customer behaviour and business intelligence.

Chartered Institute of Marketing (CIM)

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

We have joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career. 

The Awarding Body at the CIM has commended University of Derby for the excellent standard of results achieved for assessments submitted in the July 2019 assessments session for the Digital Strategy module of the Diploma in Professional Marketing.

CIM logo

What you will study

To complete the BSc (Hons) Marketing (Digital), you'll study modules such as:

  • Marketing Fundamentals
  • Introduction to Digital Marketing
  • Managing the Brand
  • Design and  Creativity for Marketers
  • Advertising Fundamentals
  • Business Acumen and Entrepreneurship 
  • The Agency Executive
  • Convergent Media
  • Digital Marketing Strategy
  • The Marketing Manager
  • Marketing Research

Choose one option from:

  • Consumer Behaviour 
  • Digital Tools, Technology and Platforms

You can choose to take an optional placement year or move straight to the stage three. Our Careers Office will support you in finding the right position.

  • Marketing Strategy
  • Mobile Marketing*
  • Online Community Management 

Choose one option from:

  • Marketing Across Cultures 
  • Services and Experiential Marketing 
  • Independent Study (runs through both semesters)

Choose two options (or one if undertaking Independent Study) from: 

  • Content, Copywriting and Creativity 
  • Market Sensing 
  • Ethics and Sustainability 
  • Developing Leadership and Management 
  • Social Marketing and Society 

*you'll need to take this module to gain exemptions towards the CIM Diploma in Professional Marketing.

Please note that our modules are subject to change - we review the content of our courses regularly, making changes where necessary to improve your experience and graduate prospects.

Smiling girl with scarf sitting in cafe with cup of coffee

Find out more about Marketing (Digital)

The best way to find out if studying at Derby is right for you is to experience an Open Day. Get a feel for the city and campus, tour our first-class facilities and see where you could be living.

Book your Open DayBook your Open Day

How you will learn

You will be taught in a very participative way. Whilst you will enjoy learning from inspirational lecturers, you will also be able to contribute your own digital marketing experiences to the learning process from being both a consumer and user of digital technologies. You will be challenged to use various different media to convey your messages, whether it's through the use of infographics, videos or creating engaging written content, developing your creative writing skills.

Your work based projects and placement will ensure you experience how the theories are applied in the real world, to understand how to obtain global reach through the use of digital technology. You will learn the methods and benefits of sound research, enhancing your academic and practical skills, you'll understand marketing in a real business context, learning essential strategies and planning.

Guest speakers will feature as part of the course and include experts from agencies and a wide-range of businesses. You can also participate in the Google Online Marketing Challenge. 


A wide range of assessments that deliver the academic rigour as well as providing practical experience which employers seek. In this  BSc (Hons) Marketing (Digital) programme you will develop social media business profiles, create infographics, build presentations, write reports and more.

Entry requirements

September 2020 typical entry requirements

RequirementWhat we're looking for
UCAS points120 (up to 16 from AS-levels)
Specific requirements at A-level

No specific subject requirements

Specific requirements at GCSEGCSE Maths and English Grade C/Grade 4 (or above) or equivalent qualification
IELTS6.0 (with 5.5 in each skills area)
Interview / AuditionN/A

 Alternative entry qualifications:

We usually consider an A-level in General Studies as a supplementary qualification. A good application/performance will be taken into account if you do not meet the criteria/offer conditions.

Our entry requirements for this course should be read together with the University's general entry requirements, which details subjects we accept, alternative qualifications and what we're looking for at Derby.

Fees and funding

2020/21 Fees


£9,250 per year*

£1,155 per module*


£14,045 per year


* The fees stated above are for the 2019/20 academic year; fees for 2020/21 have not yet been confirmed by the UK government. We will update this information as soon as it is available.

Further information about our fees and support you may be entitled to.

Additional costs and optional extras

How to apply

UK/EU students

Full-time students applying to start in September should apply for this course through UCAS or you can apply directly to the University for an undergraduate course if you’re not applying to any other UK university in the same year.

Part-time students should apply directly to the University.

Apply through UCASApply directly to the University

Guidance for EU students post-Brexit

International students

Full-time students applying to start in September should apply for this course through UCAS or you can apply directly to the University for an undergraduate course if you’re not applying to any other UK university in the same year.

Apply through UCASApply directly to the University

Guidance for international applicants applying for an undergraduate degree


You only have to check out the job vacancies to see that digital marketing experience is now an essential attribute sought by many organisations. Roles like digital account manager, social media manager, SEO analyst and e-commerce manager offer great prospects for the savvy marketing professional.

As the digital world constantly evolves, the career scope is immense. Many employers are still grappling with the opportunities. Many want an input from the ‘born digital’ generation. With this degree on your CV, you’ll be well placed to bring the digital revolution to their marketing strategies.

Tracy Powell

Tracy Powell
Programme leader

Tracy is the Programme Leader for  Digital Marketing and teaches on a number of modules across all levels of the Undergraduate Marketing programmes. 

View full staff profileView full staff profile

Contact us

If you need any more information from us, eg on courses, accommodation, applying, car parking, fees or funding, please contact us and we will do everything we can to help you.

Contact us Contact us

† Additional information about your studies

3 years or 4 with optional placement year

Download programme specification

Teaching hours

Like most universities, we operate extended teaching hours at the University of Derby, so contact time with your lecturers and tutors could be anytime between 9am and 9pm. Your timetable will usually be available on the website 24 hours after enrolment on to your course.

Additional costs and optional extras

We’re committed to providing you with an outstanding learning experience. Our expert teaching, excellent facilities and great employability prepare you for your future career. As part of our commitment to you we aim to keep any additional study costs to a minimum. However, there are occasions where students may incur some additional costs.

Included in your fees

Mandatory costs not included in your fees

Optional costs not included in your fees

Please note: Our courses are refreshed and updated on a regular basis. If you are thinking about transferring onto this course (into the second year for example), you should contact the programme leader for the relevant course information as modules may vary from those shown on this page.

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