Course details

Study options

Full-time: 3 years, Part-time: Up to 6 years

UK/EU fee

£9,250 per year* (2020/21)

International fee

£14,045 per year (2020/21)

UCAS points

120 (September 2020 entry)

UCAS code


Course level



BSc (Hons)

Start date



Kedleston Road, Derby Campus

This course is available as a Joint Honours degree.

View Joint Honours optionsView Joint Honours options

If you do not achieve the typical entry points required, you may want to consider studying this course with foundation year.

View with foundation year optionView with foundation year option

Course description



Top10Marketing at Derby has been ranked Top 10**The Guardian University Guide 2020
Why you should study Marketing at the University of Derby

Why do people buy some products and not others? What makes a message persuasive? Why do we get attached to a particular brand?

They’re questions which lie at the heart of every organisation’s search for competitive advantage. And marketing professionals are increasingly turning to science for the answers. Consumer psychology helps identify and explain people’s patterns of behaviour, pinpointing what influences their choices and decision-making processes. It’s a specialist discipline growing in profile and status. With our BSc (Hons) Marketing (Consumer Psychology), you’ll be ideally placed to seize the exciting career opportunities emerging in this field.

See marketing in a new light

Gain a thorough foundation in marketing, business and multi-disciplinary aspects of consumer psychology. Immerse yourself in social psychology and explore fascinating topics such as ethics and consumption behaviour.

This Marketing (Consumer Psychology) degree captures how consumer psychology impacts on the success of marketing strategies and campaigns which ‘hardwire’ the consumer to buy - and keep on buying. You'll also consider how public sector organisations and charities can best get their messages across.

Real world experience

A placement or internship will give you the chance to build your professional profile, skills and networks. You’ll also benefit from our strong links with regional marketing and communication agencies - local and national organisations to ensure that your learning is up-to-date and reflecting the real world. Wherever possible, we also link your learning to live projects and case studies, as well as visits to companies and exhibitions. As well as placements and internships, your course will involve developing campaigns for real organisations.  

It’s great that you not only learn about the theory side of your subject, but also experience working environments alongside your studies. Having the opportunity to do paid internships is very important for me as a parent.

Hannah Birch
BSc (Hons) Marketing (Consumer Psychology)

A professional outlook

Our teaching team is made up of industry experienced marketing specialists. They include influential researchers shedding new light on customer behaviour and market sensing.

We are also partnered with the leading professional bodies for marketing, advertising, public relations and research. It means your learning is always up to date, always relevant.

The Chartered Institute of Marketing (CIM)

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

We have joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

CIM logo

What you will study

To complete the BSc (Hons) Marketing (Consumer Psychology), you'll study modules such as:

You will study modules such as:

  • Marketing Fundamentals
  • Managing the Brand
  • Introduction to Digital Marketing
  • Design and Creativity for Marketers
  • Introduction to Social and Cognitive Psychology
  • Introduction to Research Methods in Psychology

You will study modules such as:

  • The Agency Executive
  • Convergent Media
  • Customer Insights and Trends
  • The Marketing Manager 

You can choose two options from:

  • Social and Cognitive Psychology 
  • Consumer Behaviour 
  • Marketing Research

You can choose to take an optional placement year or move straight to the stage three. Our Careers Office will support you in finding the right position.

You will study modules such as:

  • Marketing Strategy
  • Social Marketing and Society

Choose two options from:

  • Human Behaviour and Evolution
  • Marketing Across Cultures
  • Services and Experiential Marketing
  • Independent Study (double module)

Choose two options from (or one if undertaking Independent Study):

  • Marketing Sensing 
  • Ethics, Sustainability and Community
  • The Psychology of Rationality

Please note that our modules are subject to change - we review the content of our courses regularly, making changes where necessary to improve your experience and graduate prospects.

University of Derby student drinking coffee

How you will learn

How you are assessed

Marketing (Consumer Psychology) assessment is mainly by coursework. This may be in the form of reports, presentations, and visual ‘outputs’ such as infographics, short advertisements, films or bespoke projects for clients.

Entry requirements

September 2020 typical entry requirements

RequirementWhat we're looking for
UCAS points120 (up to 16 from AS-levels)
Specific requirements at A-level

No specific subject requirements

Specific requirements at GCSEGCSE Maths and English Grade C/Grade 4 (or above) or equivalent qualification
IELTS6.0 (with 5.5 in each skills area)
Interview / AuditionN/A

 Alternative entry qualifications:

We usually consider an A-level in General Studies as a supplementary qualification. A good application/performance will be taken into account if you do not meet the criteria/offer conditions.

Our entry requirements for this course should be read together with the University's general entry requirements, which details subjects we accept, alternative qualifications and what we're looking for at Derby.

Fees and funding

2020/21 Fees


£9,250 per year*

£1,155 per module*


£14,045 per year


* The fees stated above are for the 2019/20 academic year; fees for 2020/21 have not yet been confirmed by the UK government. We will update this information as soon as it is available.

Further information about our fees and support you may be entitled to.

Additional costs and optional extras

How to apply

UK/EU students

Full-time students applying to start in September should apply for this course through UCAS or you can apply directly to the University for an undergraduate course if you’re not applying to any other UK university in the same year.

Part-time students should apply directly to the University.

Apply through UCASApply directly to the University

Guidance for EU students post-Brexit

International students

Full-time students applying to start in September should apply for this course through UCAS or you can apply directly to the University for an undergraduate course if you’re not applying to any other UK university in the same year.

Apply through UCASApply directly to the University

Guidance for international applicants applying for an undergraduate degree


This BSc (Hons) Marketing (Consumer Psychology) degree gives you invaluable expertise in customer engagement. It’s a skill which will take you far in any marketing, market research, PR or communications role, in any sector, anywhere in the world.

Our marketing graduates are highly employable - many go straight into good graduate jobs. At a time when organisations are placing customer needs at the heart of their operations, in-depth knowledge of consumer psychology will make an even more compelling addition to your CV.

Programme leader

Hildegard Wiesehofer-Climpson

Contact us

If you need any more information from us, eg on courses, accommodation, applying, car parking, fees or funding, please contact us and we will do everything we can to help you.

Contact us Contact us

† Additional information about your studies

3 years (or 4 with optional placement year)

Download programme specification

Teaching hours

Like most universities, we operate extended teaching hours at the University of Derby, so contact time with your lecturers and tutors could be anytime between 9am and 9pm. Your timetable will usually be available on the website 24 hours after enrolment on to your course.

Additional costs and optional extras

We’re committed to providing you with an outstanding learning experience. Our expert teaching, excellent facilities and great employability prepare you for your future career. As part of our commitment to you we aim to keep any additional study costs to a minimum. However, there are occasions where students may incur some additional costs.

Included in your fees

Mandatory costs not included in your fees

Please note: Our courses are refreshed and updated on a regular basis. If you are thinking about transferring onto this course (into the second year for example), you should contact the programme leader for the relevant course information as modules may vary from those shown on this page.

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