Course details

Study options

Full-time: 3 years

UK/EU fee

£9,250 per year (2020/21)

International fee

£14,045 per year (2020/21)

UCAS points

112 (September 2021 entry)

UCAS code

N820

Course level

Undergraduate

Qualification

BA (Hons)

Start date

September

Location

Kedleston Road, Derby Campus

If you do not achieve the typical entry points required, you may want to consider studying this course with foundation year.

View with foundation year optionView with foundation year option

Course description

Our pioneering BA (Hons) Event Management will help you launch a career where you can really make an impact.

Develop your creativity to devise and deliver professional events that will delight and impress. You will build specialist skills in management, strategy, human resources, marketing and finance, to ensure every aspect of your events runs like clockwork. To keep pace with an industry which is evolving in new directions, we constantly refresh our teaching so that you are up to date with everything from advanced event technologies to the impact of economic changes. 

We work closely with leading professional bodies such as the Institute of Hospitality, the Meetings Industry Association, the Association of Event Management Education, the National Outdoor Event Association and the Association of Festival Organisers.

You’ll have the opportunity to work on exciting placement and internships, so you can gain high quality practical experience, whilst receiving professional mentoring to expand your networks. We also encourage you to take full advantage of our  scheme where you can spend part of your course studying abroad and view events management from a fresh perspective.

94%overall satisfaction - BA (Hons) Event Management**National Student Survey 2020
Events Management students interacting in class

Chat to our students

I’m in my last year as an event management student at the University of Derby. Focused on expanding my skills, creating experiences, and enjoying student life! Would you like to know more about the university? Then, drop me a message and I'd be more than happy to chat with you.

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What you will study

Year 1Year 1Year 2Year 2Optional Placement YearOptional Placement YearYear 3Year 3

Code: 4EM512

Customer Service Excellence

This module aims to provide greater understanding of customer needs and expectation in the events industry. This will be achieved by evaluation of current practice and implementation of strategies for improvement, with the aim of enhancing customer service experience in an organisation. This module develops understanding of the strategic role and nature of service excellence. Taking an operations viewpoint it examines best practices in service management. It develops an understanding of the success factors of world-class service delivery in for-profit, public sector and business-to-business organisations. It introduces frameworks and tools to support the delivery of service excellence. Effective service recovery (dealing with and recovering from service failures), is seen as a key characteristic of excellent services and this module provides guidelines for best practice in this important area.
20 Credits
core
Coursework

Code: 4EM513

Event Design

This module explores the relationship between event design and innovative visitor experience. It provides students with an introduction to the realm of individual and collective experience and how it can be guided and controlled by appropriate and creative design strategies. The module explores the questions of the rationale behind event design theory; the relationship between experience and physical elements of the designed space; the ways of delivering a memorable and unique event experience. It examines the strategies for event concept development including event theming, floor plans, visitor flows, and an introduction to visual and sound fundamentals and social media technologies.

The module draws upon the concepts of the experience economy, co-creation of visitor experience, symbolic interactionism, semiotics, interaction design and creation of innovative event spaces. This team-oriented module integrates the design process with event content development to deliver a comprehensive perspective on conceiving, designing and running different planned events.

More information
20 Credits
core
Coursework

Code: 4EM515

Event Planning

The events management industry is experiencing a rate of unrivalled expansion; it is now wide and diverse covering areas such as festivals, meetings and incentives, local, national and international events, music and sporting events. This module will aim to provide students with the opportunity to examine the feasibility of an event using an actual event venue and a live event. It is based upon the completion of investigative research to develop students’ appreciation of the role and processes for compiling a consultancy project in the events sector.

This module will introduce the concept of project and logistics management in the events industry and will identify those techniques and tools available to the events manager.

Upon completion of the module students will have a detailed understanding of the many considerations required for establishing a successful live event.

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20 Credits
core
Coursework

Code: 4EM516

The Fundamentals of Event Studies

Origins of festivals and events date back to the archaic times of human history. ‘Celebrations’, ‘rituals’, ‘ceremonies’ and ‘processions’ with their dramatic intensity, virtuoso choreography and sacred meanings marked important milestones and achievements of community life. Events consolidate people by creating a sense of ‘togetherness’, belonging to a particular subculture or community. Events influence the formation of a unique place identity, providing points of identification and attachment to a particular location. The significance of events management in relation to modern society can be witnessed in the growth of each specific event sector, from the business conference which promotes industry cross-communication, to the local festival, acting as a catalyst for community involvement and ownership. Increasingly, events are also being utilised as a conduit for creating consumer ‘experiences’, business generation and policy development.

This module will define events management, and evaluate its history and role in the development of society. It will examine the relationship between events and social theory, experience design, tourism and policy-making Events will be also examined within the political, socio-cultural and economic environment to aid students’ understanding of the importance of events in modern day society. These factors are inherently important for anyone wishing to work effectively in the industry.

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20 Credits
core
Coursework

Code: 4EM518

Introduction to Higher Education and Professional Development for Event Managers

The module acts as a welcome to higher education, providing an introduction for new undergraduate students as to the skills required, and significance of studying a service sector-related discipline in HE. Crucially, this is achieved by probing how a skills-set culminating in the ‘contextualisation’ of a variety of contemporary disciplines and current issues can help us further understand and shape the sectors we wish to influence in the future. Success within both higher education and the experience economy are therefore achieved through the application of both a hard and soft skills set developed within a first year at University.

The notion of success subsequently relies on our ability to be open to critical thinking and reflective practice from an early level in our university experience. This module also seeks to practise and build industry-specific skills linked with the University’s graduate attributes. Students will work towards a skills badge of excellence that links the theory and knowledge learned in the specialist events modules with skills to be practised in real-world experiences.

More information
20 Credits
core
Coursework

Code: 4SZ504

Marketing and Communication

This module introduces students to the theories, tools and techniques of marketing and communication. Students will explore the application of theories, tools and techniques within their sector and consider the importance of marketing and communication as management functions.
20 Credits
core
Coursework

Code: 5EM517

Event Production and Financial Operations

Bidding for events is now an everyday part of the events landscape and a key element in the bidding process is the presentation pitch to the client. This module will seek to identify and apply themes associated with personal selling, selling skills and the sales process in an applied context. It will seek to differentiate between good and poor presentation, communication styles and look specifically at how these can then be applied to structure a successful pitch presentation and proposal document.

The module will review key theories in relation to the event screening process and event production, focusing specifically on the creation of an event concept, researching potential target audiences, brand marketing, market communication, logistic planning and coordinating the technical aspects that may be required.

This module will also identify varying revenue options, necessary for an event or an organisation. In particular, issues relating to cost structures, grants, sponsorship and the availability of capital and resource allocation which are crucial to breakeven and profitability. Additionally, processes of budgeting and financial control constitute an important part of this module.

More information
20 Credits
core
Coursework

Code: 5EM518

Event Production 2

Planning is an essential part of events management and is a process which needs careful consideration of spatial, temporal, internal and external factors, whilst at the same time allowing flexibility to adapt to changing situations. This module will identify and apply key theoretical planning concepts and project management techniques, highlighting the processes that are applied to different events in varying sectors. It will also allow students to incorporate not just the technical planning of an event, but also the wider external variables, which must be considered at this stage of the project.

This module will also introduce technical aspects of events, such as sound, lighting and contemporary, innovative solutions.

This module will look at the interesting and exciting challenges of working within a group and the vital project management skills required by the industry. It is also essential to understand that the process continues after the event, as the shutdown takes place and the monitoring and evaluation are undertaken.

There has been a steady rise in the number of enquiries from organizations requesting events management students to plan and deliver an event on their behalf. The module will meet this need and provide students with real world learning as well as helping to strengthen links with industry partners.

Students will practise and build industry-specific skills linked with the University’s graduate attributes through their skills badge of excellence which integrates with the specialist event modules at

Level 5 of the programme, linking the theory and knowledge learned in the specialist modules with skills to be practised in real-world experiences.

More information
20 Credits
core
Coursework

Code: 5EM521

Event Legislation

All events are subject to legislation. This module is intended to provide students with an awareness of relevant legislation affecting the planning and implementation of event operations. Students will be introduced to the intricacies of risk analysis and assessment, health and safety requirements, site and venue design, licensing, contracting and corporate manslaughter. The module will also provide students with the opportunity to contextualise legal frameworks to specific events and venues.
20 Credits
core
Coursework

Code: 5SZ504

Management and Leadership

The importance of the service sector to the global economy is established and growing, and the particular characteristics of the service industry highlight the essential role of excellent leadership. Getting the best out of staff and personally taking the responsibility to meet the challenges of change in order to achieve organisational objectives are vital skills for all service sector leaders of tomorrow. In this module, models of management and leadership are explored, the skills required of the effective leader are discussed and students encouraged to build their own leadership toolkit to prepare themselves for leadership roles.
20 Credits
core
Coursework

Code: 5SZ505

Research Skills

Understanding the complexity, dynamic nature and expectations of the current and future consumer is a fundamental function of the service industry. Development trends in this industry continue to evolve highlighting the significance of research and development. The service economy relies on specific managerial and technical skills to design and develop products and services and related business concepts and management models. Developing graduates with a creative capacity, problem solving, research, and analytical skills have never been more important. The experience economy relies on the deployment of particular approaches, methods and techniques in order cope with the intangibility of the products and an inherent customer focus.

This module aims to support students in developing skills for research, which will be pertinent within their relevant service sectors and, where relevant, provide specific guidance for final year and independent study work. The module will consolidate and build upon the knowledge and skills sets developed in the first year, and extend them through the analysis of the different research methodologies used in the service sector.

This module links students to the real world of work as it aims to facilitate the development of research and business development skills. The module therefore provides the motivation and guidance to pursue independent study work. The module will focus on research fundamentals, including the design and development of feasible project proposals and their execution as determined by students’ needs and interests.

More information
20 Credits
core
Coursework

Code: 5SZ506

Business Development and Entrepreneurship

This module combines skills in great demand in the service sector. The ability of being able to plan ahead, taking an organised and prepared approach to business development. Plus there is the ability is being able to think innovatively and creatively. The module will aim to break down barriers to innovation and creation with the use of models, marketing and finance tools and an examination of entrepreneurial behaviours. The module aims to provide students with the ability to develop services through careful planning, implementation and management but to also identify a problem, then tailor a message that solves a range of different aspects of that problem through value propositions.
20 Credits
core
Coursework

Code: 5SZ501

Applied Professional Practice

This module provides a framework for the development of “lifelong learning” skills appropriate to all areas of professional practice; including objective setting, planning, negotiating, implementing, demonstrating and reflecting. The emphasis in this module is on the analysis and evaluation of the work completed within the organisation. This module also gives students an opportunity to relate their academic knowledge to the work environment.
40 Credits
core
Coursework

Code: 5SZ502

Contemporary Issues in Professional Practice

Students need to be aware of the commercial realities and external factors that influence the success of an organisation. This module provides opportunities for students to acquire an understanding of contemporary issues that may impact on industrial and professional practices relevant to a career within their chosen discipline. During this period of work experience, students can gain a deeper appreciation of the responsibilities arising from both corporate and individual responses to such issues, thus enabling them to relate to the wider world when exploring a personal direction for potential career development.
20 Credits
core
Coursework

Code: 6EM510

Crisis Communication and Reputation Management

This module will enable students to understand the necessity of preparing, planning and implementing a crisis communication plan. It is essential for students interested in industry to appreciate the life cycle of a crisis and the importance of a correct situational response. The levels of command and the systems in place for any situation requiring emergency, crisis/disaster management will be investigated. The module will explore the immediate impacts on reputation management and response to organisational crises.
20 Credits
core
Coursework

Code: 6EM511

Event Management ‘Badge of Excellence’

This module will seek to practise and build industry-specific skills linked with the University’s graduate attributes. This skills badge of excellence will integrate with the specialist event modules Level 6 of the programme, linking the theory and knowledge learned in the specialist modules with skills to be practised in real-world experiences.
0 Credits
core
Coursework

Code: 6SZ501

Consumer Behaviour

This module explores multifaceted aspects of consumer behaviour and is informed by a range of disciplines including sociology and psychology. Students will evaluate theories and concepts of consumer behaviour and critically analyse the nature, characteristics, needs and expectations of different consumers within their sector. Theoretical insight will be gained from a range of disciplines and used to develop and justify appropriate responses to issues of consumption.
20 Credits
core
Coursework

Code: 6SZ502

Independent Study

Studying in higher education provides a rich and diverse range of skills which you can use to problem solve the fundamental challenges inherent within your chosen subject area. This module acts as a conduit to flex those academic and industry study / project skills obtained throughout an undergraduate degree study. Project research in services provides an opportunity for you to instigate and/or engage in a pure and applied research project related to your subject area discipline.

You will have the opportunity to either develop a pure research project from a self-selected topic of interest, or to successfully ‘bid’ for a research project, provided by the academic team through themes currently being researched within the department of hotel, resort and spa management. Project research in services requires you to use every skill you have acquired, with the aim of extending the systematic and coherent body of knowledge; helping to stamp your authority on your area of interest, and potentially your future career path.

More information
40 Credits
core
Coursework

Code: 6SZ503

Strategic Management

A key characteristic of a successful service sector manager is the ability to keep abreast of changes in the external environment and the need to adapt their business to exploit the trends and meet the challenges of a fast-changing, dynamic environment. Successful managers will use a range of information, both looking in the ‘rear view mirror’ and using strategic foresight to make their plans for the future. Awareness of the range of business strategies, their risks and potential pay-offs is key to planning the appropriate responses to the external environment, as well as understanding the internal resources and capabilities that will be required to implement those business strategies. Regular ‘scandals’ and business failures have highlighted the apparent difficulty in acting ‘ethically’ in business management, and the issues of ethics and their interpretation into Corporate Governance and Corporate Responsibility is part of this module.

The service sector is both international in reach and outlook, and this module looks at international, transnational and multinational companies to appreciate the full use of strategic thinking, its successes and failures.

 

More information
20 Credits
core
Coursework

Code: 6EM509

Advanced Events Technologies

Technology is constantly developing and advancing, and a grasp of the technological trends affecting events will be key to giving graduates confidence when planning events and when sourcing suppliers to create a fully networked and possibly broadcast-able experience. The intention of this module is not to teach events students how to set up, for example, the audiovisual aspects of an event themselves, but is designed to give them a knowledge and appreciation of the precursors for the use of technology and the demands of particular approaches. Events graduates will, as a result of this module, be able to plan and manage the use of advanced technologies at their events.

This module uses the skills and experience of the Sound, Light and Live Event Technology team at the University of Derby to give students an insight into the opportunities afforded by modern technology to enhance their events.

More information
20 Credits
optional
Coursework

Code: 6EM512

Event Tourism

Events motivate a great volume of travel, attract high-yield tourists and generate demand for all the venues and services associated with tourism and hospitality. This module presents an integrated and strategic approach to event tourism, its development and process as well as event impacts on organisations, regions or localities. The module will cover a range of events of different genres within an international context from major sporting events such as the FIFA World Cup to smaller local events that deliver unique and authentic experiences of a destination. The module explores, revises and interrogates the role of events in tourism and destination development. Students will be able to gain the necessary information and skills to critically assess how different events and festivals can be implemented into a tourism development strategy of international destinations.
20 Credits
optional
Coursework

Please note that our modules are subject to change - we review the content of our courses regularly, making changes where necessary to improve your experience and graduate prospects.

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Campus Tours

Campus Tours are a great way to explore our campuses, facilities and halls of residence. We’ll be running the tours in two-hour timeslots, giving you the best possible experience while adhering to social distancing guidelines.

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Virtual Open Day

Delve deeper into the course with our Virtual Open Day, packed with subject and course information to help you make your choice, including tours of facilities, 360° views of award-winning accommodation plus advice and insight from students and academics.

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How you will learn

You'll gain a strong awareness of the international nature and diversity of the event industry, along with a solid foundation of applied managerial skills. Your subject knowledge will be developed through lectures, seminars, workshops, guided study and applied practice sessions.

The course also features a wide range of work-related learning such as guest speakers, conferences, industry days, networking events, competitions, challenges and employer-led industry projects.

Throughout your studies, you will be engaged in planning, managing and evaluating events. You will also work towards our Event Management ‘Badges of Excellence’ which are aligned to national standards.

The industrial placement which forms part of the four-year course is structured, relevant and designed to improve your academic performance as well as boosting your employability. Our dedicated and well connected placement team will help you find just the right position to match your career aspirations and professional interests.

Research-based enquiry is a cornerstone of this course. You will engage with industry, the local community and teaching staff to produce valuable findings for the benefit of the sector. One example is a project to develop a new PR and digital marketing plan for CCT conference venues. Students spent 24 hours at the Hayes Conference Centre in Swanwick to immerse themselves in the way the venue is run.

Your final year culminates in an independent study or project on a theme of your choice, where you will plan, design, execute and communicate a substantial piece of intellectual work.  

Assessment

You'll be assessed by a variety of methods including:

Event Management student Maria Taneva sat at a table working on her laptop at home

My remote learning experience

Event Management student Maria shares her experience of studying online during COVID-19, and how she adapted to this new way of learning. She also shares her hints and tips on studying at home.

Read her blogRead her blog

Personal academic tutoring

Your personal academic tutor will work with you to help you get the most out of your time at university. Having someone to talk to about your academic progress, your university experience and your professional aspirations is hugely valuable. We want you to feel challenged in your studies, stretched but confident to achieve your academic and professional goals.

Find out more about personal academic tutoring

Who will teach you

Vladimir Antchak

Dr Vladimir Antchak
Programme leader

Vladimir Antchak is a Senior Lecturer in Applied Management at the Centre for Contemporary Hospitality.

View full staff profileView full staff profile

Entry requirements

September 2021 typical entry requirements

RequirementWhat we're looking for
UCAS points112
Specific requirements at A-level

No specific subject requirements

Specific requirements at GCSEGCSE Maths and English Grade C/Grade 4 (or above) or equivalent qualification
IELTS6.0 (with 5.5 in each skills area)
Interview / AuditionN/A
PortfolioN/A

Alternative entry qualifications:

We usually consider an A-level in General Studies as a supplementary qualification. A good application/performance will be taken into account if you do not meet the criteria/offer conditions.

Our entry requirements for this course should be read together with the University's general entry requirements, which details subjects we accept, alternative qualifications and what we're looking for at Derby.

Fees and funding

2020/21 Fees

 Full-timePart-time
UK/EU

£9,250 per year

N/A

International

£14,045 per year

N/A

Further information about our fees and support you may be entitled to.

Additional costs and optional extras

How to apply

UK/EU students

Full-time students applying to start in September should apply for this course through UCAS or you can apply directly to the University for an undergraduate course if you’re not applying to any other UK university in the same year.

Apply through UCASApply directly to the University

Guidance for EU students post-Brexit

International students

Full-time students applying to start in September should apply for this course through UCAS or you can apply directly to the University for an undergraduate course if you’re not applying to any other UK university in the same year.

Apply through UCASApply directly to the University

Guidance for international applicants applying for an undergraduate degree

Careers

When you graduate from the BA (Hons) Event Management, you will have a compelling mix of skills to impress potential employers – hands-on experience, high professional standards, creativity, vision and strong theoretical knowledge.

With the event management industry expanding and diversifying at a remarkable rate, you can look forward to a wealth of career opportunities in commercial, not-for-profit and public sector organisations anywhere in the world. International employers have input into our courses and are keen to recruit our ‘work-ready’ graduates.

You could secure senior roles managing:

Graduate success stories

Our recent graduates have progressed to jobs such as Conference and Events Co-ordinator; Wedding and Event Planner; Corporate Partnerships Manager; Business Development Manager; Marketing Executive; and Conference and Logistics Infrastructure and Site Management Consultant. 

Among our 2016 graduate cohort:

Ongoing careers support

We’re committed to improving your employability at every stage of your studies. Our teaching staff join forces with the Careers and Employment Service to deliver workshops on subjects such as networking, CV writing and effective use of social media.

The support continues once you’ve graduated too: you are entitled to further help and guidance for up to three years after leaving the University. This includes signposting towards internships which you can undertake on completion of your degree and which often lead to job offers. 

You can also take full advantage of the hosco careers network to discover opportunities and share good practice with other professionals. 

Take your learning to the next level

You can consider progressing to postgraduate studies in related subjects, including our MSc Events Management which is ideal if you want to develop your leadership and management potential further or if you would like to advance to roles in academia and research.

Contact us

If you need any more information from us, eg on courses, accommodation, applying, car parking, fees or funding, please contact us and we will do everything we can to help you.

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† Additional information about your studies

4 with placement year

January start is available for those wishing to enter onto stage 3 only from January 2021.

Teaching hours

Like most universities, we operate extended teaching hours at the University of Derby, so contact time with your lecturers and tutors could be anytime between 9am and 9pm. Your timetable will usually be available on the website 24 hours after enrolment on to your course.

Additional costs and optional extras

We’re committed to providing you with an outstanding learning experience. Our expert teaching, excellent facilities and great employability prepare you for your future career. As part of our commitment to you we aim to keep any additional study costs to a minimum. However, there are occasions where students may incur some additional costs.

The information below is correct for entry in the academic year September 2020 - August 2021 only. Entry for future academic years may be subject to change.

Included in your fees

Optional costs not included in your fees

Please note: Our courses are refreshed and updated on a regular basis. If you are thinking about transferring onto this course (into the second year for example), you should contact the programme leader for the relevant course information as modules may vary from those shown on this page.

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