Course details

Study options

Full-time: 3 years

UK/EU fee

£9,250 per year (2020/21)

International fee

£14,045 per year (2020/21)

UCAS points

112 (September 2021 entry)

UCAS code


Course level



BA (Hons)

Start date



Kedleston Road, Derby Campus

If you do not achieve the typical entry points required, you may want to consider studying this course with foundation year.

View with foundation year optionView with foundation year option

Course description

Go far as a future leader in the tourism industry. Our BA (Hons) International Tourism Management opens up a whole world of career destinations for you.

As one of the world’s largest industry sectors, according to the World Travel and Tourism Council, travel and tourism now supports 319 million jobs – that’s 1 in 10 jobs on the planet. With the World Travel and Tourism Council predicting that the industry will continue to grow by 4% every year, there has never been a better time to choose a career in tourism.

Map out your future

Our BA (Hons) International Tourism Management offers a powerful blend of classroom learning and practical work-related experience. It equips you with the skills, knowledge and experience you need for senior roles in this dynamic sector.

You will cover all aspects of the industry, from destination management to consumer behaviour and new trends such as wellness and event tourism. At the same time, you will gain vital skills in management, leadership, marketing, business development, finance and strategy to broaden your career horizons.

Work experience: your passport to success

Tourism employers tell us that candidates with work experience have the edge when applying for graduate positions. The BA (Hons) International Tourism Management features exciting opportunities for placements and summer internships, where you can gain high quality practical experience and receive mentoring from respected industry professionals.

Our students have honed their professional skills not only with local tourism, leisure and arts organisations but also with hotels, tour operators and tourism bodies in locations as far afield as New York and Tanzania.

If you are taking the four-year course, a formal industry placement lasting nine to 12 months is compulsory between your second and final year. You normally work as a paid employee.

While placements are not compulsory on the three-year course, we support you to gain invaluable experience during your summer vacation, either in paid or voluntary roles.

You may even find that a successful placement leads directly to a job offer, for example, whilst studying one of our students Fatou Jammeh undertook a three-month internship with the Gambian Tourist Board and was offered a permanent role there ready for when she graduated.

Meet leading local, national and global employers

You will benefit from our collaborations with major tourism industry names, paving the way to employer-led projects, placement opportunities, insight visits and inspirational guest lectures.

Our range of partners from the public, private and voluntary sectors reflects both the local and international nature of this course. We liaise closely with organisations such as Visit Peak District, the National Trust, Natural England, Chatsworth House, Haddon Hall and Tourist Information Centres.

We have also forged links with the likes of Disney Resorts, USA Summer Camps, Salzburg Tourism, TUI Thomson, Merlin Entertainment, Monarch Airlines, British Airways and niche tour operators.

Broaden your horizons with fieldtrips

Regular fieldtrips offer ample opportunities to see tourism management in close-up – from airports and adventure parks to museums, galleries and stately homes. You could find yourself investigating audience engagement at high-profile festivals or learning how visitor access is managed in the countryside. Residential fieldtrips see our students head overseas too. 

Take the chance to study abroad

We encourage you to take full advantage of our Go Places, Go Further scheme which gives you the chance to spend part of your course studying abroad. You will not only learn more about global citizenship but also view tourism management from a fresh perspective.

Our thriving partnerships with international universities open doors for you to take part in fascinating projects overseas. You could develop rural tourism in Malta, run guided tours on the Flanders battlefields, promote the resorts on Lake Balaton in Hungary, or explore hotel management in the Netherlands - to name just a few opportunities.

Hands-on tourism research

We specialise in ‘learning by doing’ so you will work on live projects briefed by a range of tourism stakeholders. These build your research skills so you can investigate challenges within the industry and devise effective solutions.

Our students have contributed to a professional audit which is helping the Victorian resort of Matlock Bath to refresh its image. They have also developed tours for school and college groups focusing on the behind-the-scenes commercial life at Chatsworth. 

Professional Credibility 

Our BA (Hons) International Tourism Management is recognised by the Tourism Management Institute (TMI), which lends professional credibilty to your qualification. It means that your course meets high standards and delivers the skills. understanding and experience that employers expect. 

Headshot of student Evie smiling

Through various projects and constant encouragement, the lecturers always try to ensure you know what is going on out there in industry.

Evie Wisniewska
BA (Hons) International Tourism Management student

What you will study

Year 1Year 1Year 2Year 2Optional Placement YearOptional Placement YearYear 3Year 3

Code: 4SZ504

Marketing and Communication

This module introduces students to the theories, tools and techniques of marketing and communication. Students will explore the application of theories, tools and techniques within their sector and consider the importance of marketing and communication as management functions.
20 Credits

Code: 4TR516

Exploring the Destination Environment

This module places the student as an observer of tourism and tourists within the context of destinations and the industry. The aim is to change from being passive observers of destinations to being proactive in not only identifying that change happens, but also how we can influence that change to create future destinations. The module has an individual cultural agenda as the observation is embedded from the student’s own background and previous tourism experiences. It introduces current situational analyses based upon research carried out by businesses and academics that is informing the direction of travel for the industry and destinations. Crucially, the module argues that the industry’s response towards growth in contemporary tourism destinations is far removed from the careful planning of the past to the adaptive strategies of today.
20 Credits

Code: 4TR518

Tourism: Current Scenarios, Future Directions

Tourism affects local communities in economic, social and environmental terms. This module investigates both the positive and negative impacts of tourism at both local and global levels through the use of theoretical models and case studies. Through the lenses of relationship building the module focuses on symbiosis and mutual benefit and evaluates the success of tourism on various conceptual platforms from mass tourism through to adaptancy and alternative tourism. Fundamentally, the module proposes an innovative approach to understanding tourism by assessing right from commencement of undergraduate study where the industry currently perceives the future of tourism to be under a variety of headings. Students will therefore be able to reflect on these changes as they progress through their undergraduate programme, and assess the nature as to the whether the predictions / trends have indeed come to pass.
20 Credits

Code: 4TR519

Tourism Experience Design

Tourism destination value can be determined by specialisation and the creation of products aimed towards specific market segments. The creation of tourism products is a key process that needs different elements and follows some steps: from basic product elements identification, to product creation and finally communication to the market so that it can be consumed by a part of tourism demand. This module argues that the understanding of these steps is vital to succeed in the tourism industry.
20 Credits

Code: 4TR521

The Tourism Consumer

More and more public and private tourism organisations are putting an emphasis on the creation of ‘memorable tourist experiences’. This module takes students on a journey towards the appreciation of the complexity of today’s tourist consumer and the tourist experience. Whilst it is argued that the understanding of consumers’ characteristics and the factors that influence their decision to consume places, products and destinations is paramount for a future career in the tourism industry; this knowledge alone is not sufficient to fully unpack the complexity of tourism experiences once at the destination. Tomorrow’s tourism employees need to be equipped with the right conceptual and practical understanding of consumer demand and the factors that influence the consumption of such experiences in order to successfully contribute to the development of the current industry provision.
20 Credits

Code: 4TR524

Introduction to Higher Education and Professional Development for Tourism Managers

The module acts as a welcome to higher education, providing an introduction for new undergraduate students as to the skills required, and significance of studying a service sector-related discipline in HE. Crucially, this is achieved by probing how a skills-set culminating in the ‘contextualisation’ of a variety of contemporary disciplines and current issues can help us further understand and shape the sectors we wish to influence in the future. Success within both higher education and the experience economy are therefore achieved through the application of both a hard and soft skills set developed within a first year at University.

The notion of success subsequently relies on our ability to be open to critical thinking and reflective practice from an early level in our university experience.

The module will also act as an initial focal point for progressing student employability skills whilst at University. This will involve the development of networking skills, support for organising placement opportunities, coupled with engaging in projects which will help develop a contemporary skills set, both complementing and informing current employability required for a successful career in the tourism industry.

More information
20 Credits

Code: 5SZ504

Management and Leadership

The importance of the service sector to the global economy is established and growing, and the particular characteristics of the service industry highlight the essential role of excellent leadership. Getting the best out of staff and personally taking the responsibility to meet the challenges of change in order to achieve organisational objectives are vital skills for all service sector leaders of tomorrow. In this module, models of management and leadership are explored, the skills required of the effective leader are discussed and students encouraged to build their own leadership toolkit to prepare themselves for leadership roles.
20 Credits

Code: 5SZ505

Research Skills

Understanding the complexity, dynamic nature and expectations of the current and future consumer is a fundamental function of the service industry. Development trends in this industry continue to evolve highlighting the significance of research and development. The service economy relies on specific managerial and technical skills to design and develop products and services and related business concepts and management models. Developing graduates with a creative capacity, problem solving, research, and analytical skills have never been more important. The experience economy relies on the deployment of particular approaches, methods and techniques in order cope with the intangibility of the products and an inherent customer focus.

This module aims to support students in developing skills for research, which will be pertinent within their relevant service sectors and, where relevant, provide specific guidance for final year and independent study work. The module will consolidate and build upon the knowledge and skills sets developed in the first year, and extend them through the analysis of the different research methodologies used in the service sector.

This module links students to the real world of work as it aims to facilitate the development of research and business development skills. The module therefore provides the motivation and guidance to pursue independent study work. The module will focus on research fundamentals, including the design and development of feasible project proposals and their execution as determined by students’ needs and interests.

More information
20 Credits

Code: 5TR517

Financial Management and Tourism Business Performance

Financial management now plays a key role in the development of tourism organisations. This is made increasingly challenging due to the inextricable relationship of macro-economic factors which play a role in financial decision making. This module introduces the fundamentals of financial management to tourism students. The module introduces the basic principles of finance, including terminology, tools and financial management techniques. These are skills which are required by graduates entering an increasingly competitive industry.
20 Credits

Code: 5TR518

Progression in Tourism Employability

Success on an undergraduate degree programme in tourism is achieved through an understanding the application of how academic skills can contribute towards employment within the tourism industry, whilst both developing those hard skills for employment application, as well as documenting the varied type and form of industry experience you undertaken whilst at University. This module begins that process by allowing students to engage in a variety of projects within the tourism industry, working with key tourism stakeholders to achieve successful objectives. The nature of these projects will vary, depending on the type of industry projects being developed at a given time, coupled with the inevitable requirements / focus of tourism-related organisations.

The varied nature of this employability is both a strength and an asset to undergraduates, proving them with a diverse range of experience which will increase their type and form of work experience. Success in this module is therefore supported by the careers team at the University, running sessions to enhance the nature of how these experiences are documented.

Students are expected to apply integrative approaches to identifying and developing sustainable management tactics and evaluating tourism and visitor management principles. These paradigms incorporate the monitoring of strategies, reviewing of objectives and setting revised goals for identified stakeholders. This module is further designed to complement the development of students’ research skills, and synthesise theoretical concepts into practical issues.

More information
20 Credits

Code: 5SZ506

Business Development and Entrepreneurship

This module combines skills in great demand in the service sector. The ability of being able to plan ahead, taking an organised and prepared approach to business development. Plus there is the ability is being able to think innovatively and creatively. The module will aim to break down barriers to innovation and creation with the use of models, marketing and finance tools and an examination of entrepreneurial behaviours. The module aims to provide students with the ability to develop services through careful planning, implementation and management but to also identify a problem, then tailor a message that solves a range of different aspects of that problem through value propositions.
20 Credits

Code: 5TR516

Business Tourism and Global Distribution

The globalised nature of modern business requires a healthy tourism sector from which to facilitate its growth. As a result, the business travel sector is diverse and dynamic, requiring specialised systems and process recognised globally to help effectively manage global distribution of the business tourism product. This module seeks to develop in students an awareness of the complexity of the business tourism sector and within the broader sphere of global distribution systems. The module aims to analyse the distinct system requirements within the business tourism sector to help establish a framework for the evaluation of the needs of business travellers, and the subsequent impact this has on global distribution. By developing an appreciation, and evaluation of these sectors, students will be able to respond to the dynamic challenges in managing resources related to the distribution of business travellers and tourism throughout the world.

The module seeks to encompass an understanding of the management of business travel and market needs, coupled with the subsequent relationship to distribution and supply in business tourism.

More information
20 Credits

Code: 5TR519

Tourism and the Media

The influence of mass media on tourism is growing (as is the influence of tourism on culture). Tourism stakeholders use efficient and effective mass communication tools such as electronic and computerised print media. From the suppliers’ perspective this is to provide global knowledge using information and entertainment, education and communication behaviour change strategies. In most parts of the world the media has a strong social responsibility to promote and update knowledge. All stakeholders, supplier or consumer, are affected strongly by the existence of media and these impacts are often negative as well as positive. Through this module, with your underpinning knowledge of consumer behaviour and experience design from Year 1 you will acquire knowledge of processes and content to make the stakeholder expectations map clearly to perceptions and to produce a map of excellence in media design.
20 Credits

Code: 5SZ501

Applied Professional Practice

This module provides a framework for the development of “lifelong learning” skills appropriate to all areas of professional practice; including objective setting, planning, negotiating, implementing, demonstrating and reflecting. The emphasis in this module is on the analysis and evaluation of the work completed within the organisation. This module also gives students an opportunity to relate their academic knowledge to the work environment.
40 Credits

Code: 5SZ502

Contemporary Issues in Professional Practice

Students need to be aware of the commercial realities and external factors that influence the success of an organisation. This module provides opportunities for students to acquire an understanding of contemporary issues that may impact on industrial and professional practices relevant to a career within their chosen discipline. During this period of work experience, students can gain a deeper appreciation of the responsibilities arising from both corporate and individual responses to such issues, thus enabling them to relate to the wider world when exploring a personal direction for potential career development.
20 Credits

Code: 6SZ501

Consumer Behaviour

This module explores multifaceted aspects of consumer behaviour and is informed by a range of disciplines including sociology and psychology. Students will evaluate theories and concepts of consumer behaviour and critically analyse the nature, characteristics, needs and expectations of different consumers within their sector. Theoretical insight will be gained from a range of disciplines and used to develop and justify appropriate responses to issues of consumption.
20 Credits

Code: 6SZ502

Independent Study

Studying in higher education provides a rich and diverse range of skills which you can use to problem solve the fundamental challenges inherent within your chosen subject area. This module acts as a conduit to flex those academic and industry study / project skills obtained throughout an undergraduate degree study. Project research in services provides an opportunity for you to instigate and/or engage in a pure and applied research project related to your subject area discipline.

You will have the opportunity to either develop a pure research project from a self-selected topic of interest, or to successfully ‘bid’ for a research project, provided by the academic team through themes currently being researched within the department of hotel, resort and spa management. Project research in services requires you to use every skill you have acquired, with the aim of extending the systematic and coherent body of knowledge; helping to stamp your authority on your area of interest, and potentially your future career path.

More information
40 Credits

Code: 6SZ503

Strategic Management

A key characteristic of a successful service sector manager is the ability to keep abreast of changes in the external environment and the need to adapt their business to exploit the trends and meet the challenges of a fast-changing, dynamic environment. Successful managers will use a range of information, both looking in the ‘rear view mirror’ and using strategic foresight to make their plans for the future. Awareness of the range of business strategies, their risks and potential pay-offs is key to planning the appropriate responses to the external environment, as well as understanding the internal resources and capabilities that will be required to implement those business strategies. Regular ‘scandals’ and business failures have highlighted the apparent difficulty in acting ‘ethically’ in business management, and the issues of ethics and their interpretation into Corporate Governance and Corporate Responsibility is part of this module.

The service sector is both international in reach and outlook, and this module looks at international, transnational and multinational companies to appreciate the full use of strategic thinking, its successes and failures.


More information
20 Credits

Code: 6TR510

Creative Applications in E-Tourism

In today’s increasingly competitive environment a wide range of tourism organisations including SMEs use and deploy technology to create competitive advantages and increase the value of their provision. This trend is all too evident in the tourism industry as local, regional and national organisations recognise the multitude of benefits derived from the using ICTs. The information is the lifeblood of tourism and the platforms which are now used to access and interact with the information change the way we engage with tourism. This module aims to build on from level 4 and 5 knowledge of technology and tourism management and destination management.
20 Credits

Code: 6EM512

Event Tourism

Events motivate a great volume of travel, attract high-yield tourists and generate demand for all the venues and services associated with tourism and hospitality. This module presents an integrated and strategic approach to event tourism, its development and process as well as event impacts on organisations, regions or localities. The module will cover a range of events of different genres within an international context from major sporting events such as the FIFA World Cup to smaller local events that deliver unique and authentic experiences of a destination. The module explores, revises and interrogates the role of events in tourism and destination development. Students will be able to gain the necessary information and skills to critically assess how different events and festivals can be implemented into a tourism development strategy of international destinations.
20 Credits

Code: 6TR511

International Resort Management

This module examines how international resorts develop and manage their business in a competitive global environment. Resort based leisure is now a key component in the tourism industry at a regional, national and international level. Students will examine and evaluate the diverse range of resort developments such as mixed use, 'life-style', wellness, and leisure resorts, as well as all-inclusive destinations, casinos, mega-resorts, adventure, eco, luxury branded developments, and proprietary and members’ clubs.

This module also utilises real world learning in relation to the professional development and application of students’ managerial skills. To achieve this, students undertake a consultancy project in which they critically analyse and evaluate specific managerial issues faced by a give international resort business. The consultancy client and the specific issues to be investigated, may be nominated by the module leader, or may be identified by the student and approved by the module leader.

More information
20 Credits

Code: 6TR512

Reconfiguring Tourism Futures

The module revisits notions regarding the future of tourism developed throughout the programme, allowing for a critical analysis of current and future market and product trends, destination/industry issues influencing the nature of tourism management in the future. The nature of the module therefore requires an in-depth investigation into contemporary tourism subject matter to reinforce with students the importance of an in-depth understanding as to the nature of dynamism within the industry.
20 Credits

Code: 6TR513

Wellness Tourism

Wellness tourism can be defined as travel associated with the pursuit of developing or maintaining personal wellness. Wellness tourism is a developing niche within the global tourism market. This module will provide students with an insight into this sector of wellness and how wellness managers can benefit from understanding tourism trends and customers changing requirements in this very dynamic sector.
20 Credits

Please note that our modules are subject to change - we review the content of our courses regularly, making changes where necessary to improve your experience and graduate prospects.

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Campus Tours

Campus Tours are a great way to explore our campuses, facilities and halls of residence. We’ll be running the tours in two-hour timeslots, giving you the best possible experience while adhering to social distancing guidelines.

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Virtual Open Day

Delve deeper into the course with our Virtual Open Day, packed with subject and course information to help you make your choice, including tours of facilities, 360° views of award-winning accommodation plus advice and insight from students and academics.

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How you will learn

You will gain a solid foundation of applied managerial skills in the context of the tourism industry. Your subject knowledge will be developed through lectures, seminars, workshops, guided study, research and applied practice sessions.

The course features a wide range of work-related learning such as guest speakers, conferences, industry days, networking events, competitions, challenges and employer-led industry projects.

The industrial placement which forms part of the four-year course is structured, relevant and designed to improve your academic performance as well as boosting your employability. Our dedicated and well connected placement team will help you find just the right position to match your career aspirations and professional interests.

Research-based enquiry is a cornerstone of this course. You will engage with industry, the local community and teaching staff to produce valuable findings for the benefit of the sector.

In your final year, this culminates in an independent study or project on a theme of your choice. Many students draw on their work-related learning experience for their dissertation. Recent examples include marketing for Guernsey Tourism and supporting a rural tourism initiative at Cornwall’s Eden Project. 

Expertise to inspire you

You will be taught by enthusiastic and supportive tutors with extensive experience and contacts within the industry as well as a strong record for influential academic research. Their interests span subjects such as adventure tourism, cultural tourism, the psychology of the visitor experience, e-tourism and rural regeneration through tourism.

The team has undertaken investigations into issues as diverse as attitudes to disabled tourists and how to cultivate street art to improve the tourist offer in cities.

Personal academic tutoring

Your personal academic tutor will work with you to help you get the most out of your time at university. Having someone to talk to about your academic progress, your university experience and your professional aspirations is hugely valuable. We want you to feel challenged in your studies, stretched but confident to achieve your academic and professional goals.

Find out more about personal academic tutoring

Who will teach you

Duncan Marson
Programme leader

Duncan is a Lecturer in Tourism and Applied Management.

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Entry requirements

September 2021 typical entry requirements

RequirementWhat we're looking for
UCAS points112
Specific requirements at A-level

No specific subject requirements

Specific requirements at GCSEGCSE Maths and English Grade C/Grade 4 (or above) or equivalent qualification
IELTS6.0 (with 5.5 in each skills area)
Interview / AuditionN/A

Alternative entry qualifications:

We usually consider an A-level in General Studies as a supplementary qualification. A good application/performance will be taken into account if you do not meet the criteria/offer conditions.

Our entry requirements for this course should be read together with the University's general entry requirements, which details subjects we accept, alternative qualifications and what we're looking for at Derby.

Fees and funding

2020/21 Fees


£9,250 per year



£14,045 per year


Further information about our fees and support you may be entitled to.

Additional costs and optional extras

How to apply

UK/EU students

Full-time students applying to start in September should apply for this course through UCAS or you can apply directly to the University for an undergraduate course if you’re not applying to any other UK university in the same year.

Apply through UCASApply directly to the University

Guidance for EU students post-Brexit

International students

Full-time students applying to start in September should apply for this course through UCAS or you can apply directly to the University for an undergraduate course if you’re not applying to any other UK university in the same year.

Apply through UCASApply directly to the University

Guidance for international applicants applying for an undergraduate degree


As a BA (Hons) International Tourism Management graduate, you will set yourself apart as a highly employable, dynamic and confident professional.

You can demonstrate to employers that you have high-level management skills and valuable hands-on experience within the industry. Your analytical and research capabilities will also stand you in good stead wherever your career takes you.

Graduate success stories

International employers have major input into our courses and are keen to recruit our ‘work-ready’ graduates. You could pursue a variety of careers in tourism and related service industries, across the UK and overseas.  Our graduates have secured management positions with national tourist offices, tour operators, hotels, conference venues, visitor destinations and local government.

Because we place an emphasis on entrepreneurial thinking, some graduates go on to set up their own businesses. One example is former student Caroline Ralston who established the first and only bespoke marriage proposal planning service in the United Arab Emirates.  

Ongoing careers support

We’re committed to improving your employability at every stage of your studies. Our teaching staff join forces with the Careers and Employment Service to deliver workshops on subjects such as networking, CV writing and effective use of social media.

The support continues once you’ve graduated too: you are entitled to further help and guidance for up to three years after leaving the University. This includes signposting towards internships which you can undertake on completion of your degree and which often lead to job offers. 

You can also take full advantage of the hosco careers network to discover opportunities and share good practice with other professionals. 

Take your learning to the next level

You can consider progressing to postgraduate studies in related subjects, including our own MSc Tourism Management which is ideal if you want to develop your leadership and management potential further or if you would like to advance to roles in academia and research.

Contact us

If you need any more information from us, eg on courses, accommodation, applying, car parking, fees or funding, please contact us and we will do everything we can to help you.

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† Additional information about your studies

4 years with optional placement year

January start is available for those wishing to enter onto stage 3 only from January 2021.

Teaching hours

Like most universities, we operate extended teaching hours at the University of Derby, so contact time with your lecturers and tutors could be anytime between 9am and 9pm. Your timetable will usually be available on the website 24 hours after enrolment on to your course.

Additional costs and optional extras

We’re committed to providing you with an outstanding learning experience. Our expert teaching, excellent facilities and great employability prepare you for your future career. As part of our commitment to you we aim to keep any additional study costs to a minimum. However, there are occasions where students may incur some additional costs.

The information below is correct for entry in the academic year September 2020 - August 2021 only. Entry for future academic years may be subject to change.

Included in your fees

Optional costs not included in your fees

Please note: Our courses are refreshed and updated on a regular basis. If you are thinking about transferring onto this course (into the second year for example), you should contact the programme leader for the relevant course information as modules may vary from those shown on this page.

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