Undergraduate Course

Course details

Study options

Full-time: 3 years

UK fee

£9,250 per year (2024/25)

International fee

£14,900 per year (2024/25)

UCAS points

112 (September 2024 entry)

UCAS code


Course level



BA (Hons)

Start date



Kedleston Road, Derby Campus

Marketing and Entrepreneurship at Derby

Study an entrepreneurship curriculum that is leading edge, vocationally relevant, challenging and reflects the complex nature of contemporary business, while gaining a solid grounding in different forms of marketing to kickstart an exciting career.

You’ll cover key concepts such as theoretical business, enterprise concepts, digital marketing, advertising, public relations and social media, as well as benefiting from input from industry on live projects and briefs to apply the skills you learn to solve real business issues.

Get experience before you graduate

You can choose to put your skills into practice before you graduate with an optional placement year between year two and three of your degree. We can help you to find a placement and provide support throughout your year away. If that's not for you, you can choose to complete internships during the summer breaks instead, so you’ll graduate with experience on your CV.

First steps to an exciting career

Industry links are embedded on your course to get you working on real business issues before you graduate. You will have the opportunity to work with organisations and employers, engaging in projects such as public relations and marketing campaigns and coming up with enterprising solutions for business issues.

Top5for Marketing and Public RelationsGuardian University Guide 2024
1stfor student to staff ratio - Marketing and Public Relations Guardian University Guide 2024
Top10for career prospects - Marketing and Public Relations Guardian University Guide 2024

Choose your pathway

Studying a Marketing and Entrepreneurship Joint Honours degree allows you to choose whether you major in Marketing or study them both equally.

You begin this degree by studying both subjects equally in your first year. By the end of your first year, you will then decide whether you would like to major in Marketing or continue to study them both equally.

In this combination Marketing is the major subject and Entrepreneurship is the minor subject.

In this pathway you study Marketing and Entrepreneurship equally.

In this pathway you study Entrepreneurship and Marketing equally.

What is a Joint Honours degree?

A Joint Honours degree offers students the opportunity to study two subjects.

A Joint Honours degree is a great option if:

What you will study

Please note that our modules are subject to change - we review the content of our courses regularly, making changes where necessary to improve your experience and graduate prospects.

Kedleston Road, Derby Campus entrance

Undergraduate Open Days

The best way to find out if studying at Derby is right for you is to experience an Open Day. Get a feel for the city and campus, tour our first-class facilities and see where you could be living.

Book your Undergraduate Open DayBook your Undergraduate Open Day

How you will learn

On your Entrepreneurship modules you’ll learn through methods such as:

On your Marketing modules you’ll learn through methods such as:

How you are assessed

You’ll be assessed through coursework which will incorporate individual assignments as well as group tasks. These focus on applying what you have learned to real business scenarios and producing the kind of work that might be expected in a marketing role, for example:

At levels 4 and 5,you will take part in some group work, which prepares you for the marketing workplace, but at level 6, you will be working independently, so you can deepen your research and critical analysis skills.

You will benefit from an innovative variety of assessment modes across all your modules. Assessment is mainly via coursework which can take forms such as traditional essays and reports, group project work, research and consultancy projects, presentations, posters and design of digital materials. There are also in-class tests and computer-based assessments.

Who will teach you

You will be taught by our team of engaging, passionate and inspiring subject experts.

Tracy Powell

Tracy Powell
Senior Lecturer in Digital Marketing

Tracy is the Programme Leader for  Digital Marketing and teaches on a number of modules across all levels of the Undergraduate Marketing programmes. 

View full staff profileView full staff profile
Rob Moon

Rob Moon
Senior Lecturer in Enterprise and Entrepreneurship

Rob Moon is a Senior Lecturer in Enterprise and Entrepreneurship. Rob was a design engineer with over 20 years’ experience within the global manufacturing industry, and has lectured extensively in Southern Africa, Europe and Bangladesh. Current research focusses on embedding work-related learning in the curriculum.

View full staff profileView full staff profile

Personal academic tutoring

Your personal academic tutor will work with you to help you get the most out of your time at university. Having someone to talk to about your academic progress, your university experience and your professional aspirations is hugely valuable. We want you to feel challenged in your studies, stretched but confident to achieve your academic and professional goals.

Find out more about personal academic tutoring

Entry requirements

2024 entry

These are the typical qualification requirements for September 2024 entry. Contextual offers may apply to students who meet certain criteria.

RequirementWhat we're looking for
UCAS points112
A LevelBBC
T LevelMerit
GCSEGCSE Maths and English Grade 4/Grade C (or above) or equivalent qualification
Access to HEPass Access to HE Diploma with 60 credits: 45 at Level 3 with a minimum of Distinction: 15, Merit: 24, Pass: 6

English language requirements

IELTS: 6.0 (with at least 5.5 in each skills area)

Fees and funding



£9,250 per year



£14,900 per year


Further information about our fees and support you may be entitled to.

How to apply

Please look at our application deadlines before you apply.

UK students

If you are in Year 13 and applying for a full-time undergraduate course (including our joint honours courses), we recommend that you apply through UCAS.

Apply through UCAS

If you are applying to study part-time, or already have your qualifications, or wish to join at Year 2 or 3, you should apply directly to the University.

Apply directly to the University


Marketing and Entrepreneurship graduates will be well placed for a range of graduate roles in areas such as digital marketing, marketing agencies, management, business systems, consultancy, sales and many more.

Careers and Employment Service

Our Careers and Employment Service can help you boost your employment skills by connecting you with employers for work placements, part-time jobs, and volunteering. They can also offer guidance on career options, CV writing, or starting your own business.

Contact us

If you need any more information from us, eg on courses, accommodation, applying, car parking, fees or funding, please contact us and we will do everything we can to help you.

Contact us Contact us

Additional information about your studies

You will typically study your two subjects equally at stage one, before choosing whether you want to major in one subject at stages two and three.

Teaching hours

Like most universities, we operate extended teaching hours at the University of Derby, so contact time with your lecturers and tutors could be anytime between 9am and 9pm. Your timetable will usually be available on the website 24 hours after enrolment on to your course.

Please note: Our courses are refreshed and updated on a regular basis. If you are thinking about transferring onto this course (into the second year for example), you should contact the programme leader for the relevant course information as modules may vary from those shown on this page.

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