Marketing and Entrepreneurship at Derby
Study an entrepreneurship curriculum that is leading edge, vocationally relevant, challenging and reflects the complex nature of contemporary business, while gaining a solid grounding in different forms of marketing to kickstart an exciting career.
You’ll cover key concepts such as theoretical business, enterprise concepts, digital marketing, advertising, public relations and social media, as well as benefiting from input from industry on live projects and briefs to apply the skills you learn to solve real business issues.
Get experience before you graduate
You can choose to put your skills into practice before you graduate with an optional placement year between year two and three of your degree. We can help you to find a placement and provide support throughout your year away. If that's not for you, you can choose to complete internships during the summer breaks instead, so you’ll graduate with experience on your CV.
First steps to an exciting career
Industry links are embedded on your course to get you working on real business issues before you graduate. You will have the opportunity to work with organisations and employers, engaging in projects such as public relations and marketing campaigns and coming up with enterprising solutions for business issues.
Choose your pathway
Studying a Marketing and Entrepreneurship Joint Honours degree allows you to choose whether you major in Marketing or study them both equally.
You begin this degree by studying both subjects equally in your first year. By the end of your first year, you will then decide whether you would like to major in Marketing or continue to study them both equally.
What is a Joint Honours degree?
A Joint Honours degree offers students the opportunity to study two subjects.
A Joint Honours degree is a great option if:
- You want to study two subjects you’re passionate about
- You’ve got a specific career in mind and want to create a tailored degree to prepare you for the future
- You want to study a new subject alongside one you’re already familiar with
Please note that our modules are subject to change - we review the content of our courses regularly, making changes where necessary to improve your experience and graduate prospects.
On your Entrepreneurship modules you’ll learn through methods such as:
- formal lectures which will at times include expert speakers
- seminars: these can be tutor-led or student-led and can include discussions, critical analysis of reading, presentations, group work, debates and general problem solving, interaction with real businesses, case study analysis, computer lab work, practical analysis and formative assessment
- tutorials: one-to-one sessions with a tutor to discuss the development of assignments
- work experience projects
- self-directed study
On your Marketing modules you’ll learn through methods such as:
- lectures and seminars — led by our own tutors as well as occasionally, by guest speakers from the marketing world
- individual and group-based practical assignments, such as creating advertising slogans, blogs, infographics, social media profiles, videos and TV commercials
- working with organisations to solve real-world challenges
- visits to companies and museums
- placements and internships
- research projects
How you are assessed
You’ll be assessed through coursework which will incorporate individual assignments as well as group tasks. These focus on applying what you have learned to real business scenarios and producing the kind of work that might be expected in a marketing role, for example:
- written reports based around research, including data and case studies
- visual presentations
- creative outputs such as infographics, short advertisements, films or bespoke projects for clients
- online assessments
At levels 4 and 5,you will take part in some group work, which prepares you for the marketing workplace, but at level 6, you will be working independently, so you can deepen your research and critical analysis skills.
You will benefit from an innovative variety of assessment modes across all your modules. Assessment is mainly via coursework which can take forms such as traditional essays and reports, group project work, research and consultancy projects, presentations, posters and design of digital materials. There are also in-class tests and computer-based assessments.
Who will teach you
You will be taught by our team of engaging, passionate and inspiring subject experts.
Personal academic tutoring
Your personal academic tutor will work with you to help you get the most out of your time at university. Having someone to talk to about your academic progress, your university experience and your professional aspirations is hugely valuable. We want you to feel challenged in your studies, stretched but confident to achieve your academic and professional goals.
Find out more about personal academic tutoring
2024 entry
These are the typical qualification requirements for September 2024 entry. Contextual offers may apply to students who meet certain criteria.
| Requirement | What we're looking for | | UCAS points | 112 |
| A Level | BBC |
| T Level | Merit |
| BTEC | DMM |
| GCSE | GCSE Maths and English Grade 4/Grade C (or above) or equivalent qualification |
| Access to HE | Pass Access to HE Diploma with 60 credits: 45 at Level 3 with a minimum of Distinction: 15, Merit: 24, Pass: 6 |
English language requirements
IELTS: 6.0 (with at least 5.5 in each skills area)
2024/25
| | Full-time | Part-time |
|---|
| UK | £9,250 per year | N/A |
| International | £14,900 per year | N/A |
Further information about our fees and support you may be entitled to.
How to apply
Please look at our application deadlines before you apply.
Marketing and Entrepreneurship graduates will be well placed for a range of graduate roles in areas such as digital marketing, marketing agencies, management, business systems, consultancy, sales and many more.
Careers and Employment Service
Our Careers and Employment Service can help you boost your employment skills by connecting you with employers for work placements, part-time jobs, and volunteering. They can also offer guidance on career options, CV writing, or starting your own business.
If you need any more information from us, eg on courses, accommodation, applying, car parking, fees or funding, please contact us and we will do everything we can to help you.
Contact us Contact us You will typically study your two subjects equally at stage one, before choosing whether you want to major in one subject at stages two and three.
Teaching hours
Like most universities, we operate extended teaching hours at the University of Derby, so contact time with your lecturers and tutors could be anytime between 9am and 9pm. Your timetable will usually be available on the website 24 hours after enrolment on to your course.
Please note: Our courses are refreshed and updated on a regular basis. If you are thinking about transferring onto this course (into the second year for example), you should contact the programme leader for the relevant course information as modules may vary from those shown on this page.
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