Strategy in the Global Marketplace

This course focuses on strategy and strategic management within the global context. You will learn about strategies that businesses can employ to identify opportunities, sustainable competitive advantages and grow.

This course explores the effects of globalisation, the ways businesses can adapt in the changing global environment and respond to the emerging challenges and competition. It discusses theory, conceptual frameworks and principles and their application in real life.

You will also explore some of the most important areas in strategic decision-making, including but not limited to production strategy, sustainability, innovation, change and risk management.

Learning outcomes

On successful completion of the course, you will be able to:

1. Critically appraise the effects of the external environment and globalisation trends and dynamics on an organisation
2. Identify the opportunities and develop strategies aimed at gaining sustainable competitive advantages
3. Critically evaluate potential risks and change management challenges associated with implementation of a strategic plan

Course content

The aim of the course is to examine contemporary issues within the global business environment that are likely to impact upon strategic management principles. The course covers various aspects of strategic management and strategy formulation in order for an organisation to be competitive in the global marketplace.

An indicative list of topics is given below:

• Analysing the Internal Environment: Resources and Competences
• Analysing External Environment
• Globalisation
• Strategy Formulation – Strategic Choices
• Strategic tools
• Change and Risk Management
• Strategy Implementation
• Production and Supply Chain Management
• Sustainability considerations
• Innovation

Pace of study

For this short online course, we recommend about 20 hours of study per week to complete one 20-credit module over a 10-week trimester.

Assessment method

This course is assessed through 100% coursework with a range of methods, such as essays, research reports, presentations, group work and practical reports which will be handed in and assessed at the end of the 10 week trimester. There will be 1/2 virtual classrooms over the 10 week trimester and if you are unable to attend you will be able to download the session to view in your own time.

Offset course credits towards another qualification

Once you’ve completed this course you may be able to offset the 20 credits towards our online BSc (Hons) Business and Management. This would reduce the number of modules you would need to study and the total cost of the course.

^‡2023/24 for new entrants

Starting between September 2023 and August 2024.

UK/EU fee: £875

International fee: £875

2024/25 for new entrants

Starting between September 2024 and August 2025.

UK/EU fee: £875

International fee: £875

About your fees

Prices are correct for the year of entry shown. These are subject to annual increase in subsequent academic years.

You will need to have a HND, foundation degree or equivalent qualification in a business-related field or 240 credits from a business-related qualification. Other professional business qualifications that equate to a HND level may be considered eg BTEC level 5, CMI level 5, Edexcel level 5, CIMA (Chartered Institute of Management Accountants).

English language qualifications

If English is not your first language you will need an English language qualification. For this course you will need at least one of the following:

• IELTS (International English Language Testing System) 6.0
• TOEFL 550 (paper based) 213 (computer based) or 80 (internet based)
• Pearson Test of Academic English: 51
• Cambridge Advanced Certificate: Pass
• London Tests of English: we accept level 4 for undergraduate courses
• International GCE O-level English Language: Grade C
• International GCSE English/English as a Second Language: Grade C

Find out more about our English language requirements

Documents to support your application

In order for your application to be assessed, you will need to provide the following documents when you apply:

• Official photo identification such as a passport or driving licence
• Current CV
• Copies of certificates and transcripts or a letter of testimony for previous qualifications*

*Documents not in English or Welsh must be accompanied by a certified translation by a professional translator/translation company. Each translation must contain:

• Confirmation from the translator that it is an accurate translation of the original document
• The date of the translation
• The full name and signature of the translator, or an authorised official of the company
• The translator’s contact details

A list of approved translators can be found on the UK Government website.

Please note: failure to submit any documentation when requested, may result in your application being withdrawn.

Apply directly to the University.

Apply now

For support with completing your application, view our guide to the application process.

Empower your workforce with block bookings

Take advantage of a short courses block booking to upskill your employees. Our short courses run on-campus and online and include new legislation and other up-to-the-minute issues. Get in touch today and we will tailor a package to meet the needs of your business.

Contact us

If you want to find out more about studying a short course, please contact us and we will get back to you as soon as we can.

Other courses you might like

• Business and Management BSc (Hons)
• Online short courses