Staff profile

Dr Valentina Gorchakova


Academic Lead in Business and Management

Dr Valentina Gorchakova sitting at table with laptop

Subject

Business

Department

University of Derby Online Learning

Email

v.gorchakova@derby.ac.uk

About

My career as an academic started after a number of years working in business, including running a start-up company in marketing and events, and for the UN Development Programme. I find this experience particularly valuable in my current role, where I can contribute with the knowledge and the thinking both of an academic, as well as that of a practitioner, e.g. to plan and think strategically about the development of the programme, consider the relevance of the content to the current trends and demand, and structure the modules and overall learning environment in a way that would be engaging and interesting for professionals.

I joined the University of Derby Online Learning in 2017 and have become a Programme Leader of the online BSc (Hons) in Business and Management in 2018. In 2013-2016, I was doing a PhD and teaching at the AUT University (Auckland, New Zealand). I was awarded a Business and Law Faculty Teaching Excellence Award in 2015 and a Vice-Chancellor’s Doctoral Scholarship to do my PhD, which I completed in 2018. The thesis is a multiple qualitative case study on the role of major cultural events, such as touring ‘blockbuster’ exhibitions, in the marketing of a city to tourists. It draws on the cases of Auckland and Wellington in New Zealand and Canberra and Melbourne in Australia.

Having lived in three countries and travelled to about 15 more, I believe I have gained a wider outlook and insights into the different cultures, beliefs and ways of life, which help me better understand learners from diverse learning communities.

Research interests

My research interests lie within two major areas of knowledge: the first one comprises marketing, place making and tourism; the second one relates to adult learning and teaching. I believe that learning in adulthood is not just about acquiring information but rather, making sense of previous experiences and existing perspectives. I try to help students use their professional experience in the academic context, as well as to question and reflect on these experiences in the context of the new knowledge.

Qualifications

Professional Memberships

Recent publications

Courses