Strategic Marketing

This online course takes an in-depth view of the contemporary marketing environment. It covers key concepts, models, and frameworks in the marketing discipline and explores marketing as a strategic business function in corporate strategic planning. It explores how organisations can take innovative and integrated approaches to marketing planning, drawing from current trends and challenges of an ever-changing marketplace. The course provides the knowledge and skills that enable effective decision-making at all stages of the marketing planning process. You will develop an understanding of the critical role that marketing plays in achieving organisational objectives. Businesses can obtain a sustainable competitive advantage through an in-depth understanding of the industry and competition.

Learning outcomes

On successful completion of the course, you will be able to:

• Critically evaluate the role of marketing in the achievement of organisational objectives
• Critically analyse the factors in the organisation’s marketing environment and their impact on the marketing of a product or service
• Develop a marketing plan for a product or service

Course content

During the course, the following topics are discussed:

• Strategic marketing as a management process and tool
• Marketing ethics dilemmas
• Audit of the external and the internal environments
• The role of stakeholders
• Marketing data
• Identifying consumer and target market(s)
• Formulating marketing goals and objectives
• Developing a marketing plan for a commercial or a social organisation
• Understanding control and performance indicators
• Measuring marketing outcomes

Offset course credits towards another qualification

Once you’ve completed this course you may be able to offset the 20 credits towards our online BSc (Hons) Business and Management. This would reduce the number of modules you would need to study and the total cost of the course.

^‡2023/24 for new entrants

Starting between September 2023 and August 2024.

UK/EU fee: £875

International fee: £875

About your fees

Prices are correct for the year of entry shown. These are subject to annual increase in subsequent academic years.

You will need to have a HND, foundation degree or equivalent qualification in a business-related field or 240 credits from a business-related qualification. Other professional business qualifications that equate to a HND level may be considered eg BTEC level 5, CMI level 5, Edexcel level 5, CIMA (Chartered Institute of Management Accountants).

English language qualifications

If English is not your first language you will need an English language qualification. For this course you will need at least one of the following:

• IELTS (International English Language Testing System) 6.0
• TOEFL 550 (paper based) 213 (computer based) or 80 (internet based)
• Pearson Test of Academic English: 51
• Cambridge Advanced Certificate: Pass
• London Tests of English: we accept level 4 for undergraduate courses
• International GCE O-level English Language: Grade C
• International GCSE English/English as a Second Language: Grade C

Find out more about our English language requirements

Documents to support your application

In order for your application to be assessed, you will need to provide the following documents when you apply:

• Official photo identification such as a passport or driving licence
• Current CV
• Copies of certificates and transcripts or a letter of testimony for previous qualifications*

*Documents not in English or Welsh must be accompanied by a certified translation by a professional translator/translation company. Each translation must contain:

• Confirmation from the translator that it is an accurate translation of the original document
• The date of the translation
• The full name and signature of the translator, or an authorised official of the company
• The translator’s contact details

A list of approved translators can be found on the UK Government website.

Please note: failure to submit any documentation when requested, may result in your application being withdrawn.

Students should apply directly to the University.

Apply now

For support with completing your application, view our guide to the application process.

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Take advantage of a short courses block booking to upskill your employees. Our short courses run on-campus and online and include new legislation and other up-to-the-minute issues. Get in touch today and we will tailor a package to meet the needs of your business.

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If you want to find out more about studying a short course, please contact us and we will get back to you as soon as we can.

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