Online course details

UK/EU fee

£875 (2020/21)

International fee

£875 (2020/21)

Course level

Level 6

Course credits

20 credits

Start date

25 January 2021 or 24 May 2021

Course length

10 weeks

Mode of study

Tutored online learning

Location

Online

Online course description

The course is designed to enable you to develop an appreciation of the role of marketing and the management of marketing functions in the modern organisation. The course will focus on what being "market oriented" means, in practice, to organisations operating in both the commercial and public sectors.

The course helps you to understand the challenges of marketing management in manufacturing and service industries: analysing marketing environments; evaluating strategic alternatives and designing and implementing marketing programmes involving decisions about products/services, pricing, distribution and promotion.

Learning outcomes

On successful completion of the course, you will be able to:

Course content

Marketing as a strategic business function and its interface with corporate strategic planning. Strategic models, including SWOT, PESTLE, BCG, GE, DPM and their role in choice of strategy. Competition, industry analysis. Sustainable competitive advantage. These tools are key in understand the organisations current markets and/or sectors within which it operates.

Strategic marketing planning and tactical marketing decisions; key challenges facing marketers, including CSR, global decision-making, government involvement and changing legislation.

The course will include:

Benefits

Offset course credits towards another qualification

Once you’ve completed this course you may be able to offset the 20 credits towards our online BSc (Hons) Business and Management. This would reduce the number of modules you would need to study and the total cost of the course.

Student wearing headphones at a laptop participating in an online webinar

Discovering Online Learning Webinar

Monday, 17 August 2020 14.00 - 15.00

During this hour long webinar, we’ll take you through the basic principles of how online learning works and what you can expect as an online learner with the University of Derby Online Learning.

Book your webinarBook your webinar

Fees and funding

2020/21 Fees for new entrants

Starting between September 2020 and August 2021.

UK/EU fee: £875

International fee: £875

About your fees

Prices are correct for the year of entry shown. These are subject to annual increase in subsequent academic years.

Course requirements

You will need to have a HND, foundation degree or equivalent qualification in a business-related field or 240 credits from a business-related qualification. Other professional business qualifications that equate to a HND level may be considered eg BTEC level 5, CMI level 5, Edexcel level 5, CIMA (Chartered Institute of Management Accountants).

English language qualifications

If English is not your first language you will need an English language qualification. For this course you will need at least one of the following:

*If you have a minimum of IELTS level 4.5, you can study our Certificate of Credit in English for Academic Purposes, which we will accept as evidence that you are able to perform at a suitable level of IELTS 6.0. We will also accept the Certificate of Credit as evidence that you can perform at GCSE level.

Documents to support your application

When submitting your application, please ensure it is complete, with all the relevant documents requested in the application form. These are listed below:

*Documents not in English or Welsh must be accompanied by a certified translation by a professional translator/translation company. Each translation must contain:

A list of approved translators can be found on the UK Government website.

How to apply

Students should apply directly to the University.

Apply now

Who will teach you

Dr Valentina Gorchakova sitting at table with laptop

Dr Valentina Gorchakova
Programme leader

Lecturer in Business and Management, Dr Valentina Gorchakova, started as an academic after a number of years working in business, including running a start-up company in marketing and events, and for the UN Development Programme. Valentina joined the University of Derby Online Learning in 2017 and has become a Programme Leader of the online BSc (Hons) in Business and Management in 2018.

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Contact us

Contact the University of Derby Online Learning:

Contact usContact usFrequently asked questionsFrequently asked questions

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