Online course details

UK/EU fee

£875 (2023/24)

International fee

£875 (2023/24)

Course level

Level 6

Course credits

20 credits

Next course date

28 May 2024 or 27 January 2025

Duration

10 weeks

Delivery

Tutored online learning

Location

Online

Online course description

This online course takes an in-depth view of the contemporary marketing environment. It covers key concepts, models, and frameworks in the marketing discipline and explores marketing as a strategic business function in corporate strategic planning. It explores how organisations can take innovative and integrated approaches to marketing planning, drawing from current trends and challenges of an ever-changing marketplace. The course provides the knowledge and skills that enable effective decision-making at all stages of the marketing planning process. You will develop an understanding of the critical role that marketing plays in achieving organisational objectives. Businesses can obtain a sustainable competitive advantage through an in-depth understanding of the industry and competition.

Learning outcomes

On successful completion of the course, you will be able to:

Course content

During the course, the following topics are discussed:

Pace of study

For this short online course, we recommend about 20 hours of study per week to complete one 20-credit module over a 10-week trimester.

Assessment method

This course is assessed through 100% coursework with a range of methods, such as essays, research reports, presentations, group work and practical reports which will be handed in and assessed at the end of the 10 week trimester. There will be 1/2 virtual classrooms over the 10 week trimester and if you are unable to attend you will be able to download the session to view in your own time.

Benefits

Offset course credits towards another qualification

Once you’ve completed this course you may be able to offset the 20 credits towards our online BSc (Hons) Business and Management. This would reduce the number of modules you would need to study and the total cost of the course.

Fees and funding

2023/24 for new entrants

Starting between September 2023 and August 2024.

UK/EU fee: £875

International fee: £875

2024/25 for new entrants

Starting between September 2024 and August 2025.

UK/EU fee: £875

International fee: £875

About your fees

Prices are correct for the year of entry shown. These are subject to annual increase in subsequent academic years.

Course requirements

You will need to have a HND, foundation degree or equivalent qualification in a business-related field or 240 credits from a business-related qualification. Other professional business qualifications that equate to a HND level may be considered eg BTEC level 5, CMI level 5, Edexcel level 5, CIMA (Chartered Institute of Management Accountants).

English language qualifications

If English is not your first language you will need an English language qualification. For this course you will need at least one of the following:

Find out more about our English language requirements

Documents to support your application

In order for your application to be assessed, you will need to provide the following documents when you apply:

*Documents not in English or Welsh must be accompanied by a certified translation by a professional translator/translation company. Each translation must contain:

A list of approved translators can be found on the UK Government website.

Please note: failure to submit any documentation when requested, may result in your application being withdrawn.

How to apply

Apply directly to the University.

Apply now

For support with completing your application, view our guide to the application process.

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Take advantage of a short courses block booking to upskill your employees. Our short courses run on-campus and online and include new legislation and other up-to-the-minute issues. Get in touch today and we will tailor a package to meet the needs of your business.

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Who will teach you

Valentina sitting at a table next to a laptop.

Dr Valentina Gorchakova
Programme leader

Senior Lecturer in Business and Management, Dr Valentina Gorchakova, returned to academia after a number of years working in business, including running a start-up company in marketing and events, and for the UN Development Programme. Valentina joined the University of Derby Online Learning in 2017 and became a Programme Leader of the BSc (Hons) in Business and Management in 2018.

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Contact us

If you want to find out more about studying a short course, please contact us and we will get back to you as soon as we can.

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