Online course details

UK/EU fee

£875 (2024/25)

International fee

£875 (2024/25)

Course level

Level 4

Course credits

20 credits

Next course date

27 January 2025

Duration

10 weeks

Delivery

Tutored online learning

Location

Online

Online course description

This course introduces you to the marketing principles and concepts, marketing planning, analysis and decision-making. You will learn about the tools and techniques required for business to succeed in a competitive marketplace. The latest trends in marketing and consumer behaviour are discussed.

This course discusses the ways companies can stay customer-focused and competitive and will introduce you to the application of marketing tools and plans in a business environment. It explains the role and function of marketing and how marketing activities can be applied in practice.

Learning outcomes

On successful completion of the course, you will be able to:

  1. Explain the role and function of marketing in organisational settings
  2. Identify and describe key marketing activities
  3. Explore how trends in the marketing environment affect marketing planning

Course content

Areas considered in this course include:

Pace of study

For this short online course, we recommend about 20 hours of study per week to complete one 20-credit module over a 10-week trimester.

Assessment method

This course is assessed through 100% coursework with a range of methods, such as essays, research reports, presentations, group work and practical reports which will be handed in and assessed at the end of the 10 week trimester. There will be 1/2 virtual classrooms over the 10 week trimester and if you are unable to attend you will be able to download the session to view in your own time.

Benefits

Offset course credits towards another qualification

Once you’ve completed this course you may be able to offset the 20 credits towards our online BSc (Hons) Business and Management. This would reduce the number of modules you would need to study and the total cost of the course.

Fees and funding

2024/25 for new entrants

Starting between September 2024 and August 2025.

UK/EU fee: £875

International fee: £875

About your fees

Prices are correct for the year of entry shown. These are subject to annual increase in subsequent academic years.

Course requirements

You will need A-levels or equivalent qualifications such as a BTEC certificate or diploma, an international baccalaureate, OU credits, an access to HE diploma, Scottish highers or Irish leaving certificate.

We’ll also consider all the information that you include in your application, including evidence of any relevant experience which demonstrates you have the potential to succeed on this online learning course.

English language qualifications

If English is not your first language you will need an English language qualification. For this course you will need at least one of the following:

Find out more about our English language requirements

Documents to support your application

In order for your application to be assessed, you will need to provide the following documents when you apply:

*Documents not in English or Welsh must be accompanied by a certified translation by a professional translator/translation company. Each translation must contain:

A list of approved translators can be found on the UK Government website.

Please note: failure to submit any documentation when requested, may result in your application being withdrawn.

How to apply

Apply directly to the University.

Apply now

For support with completing your application, view our guide to the application process.

Empower your workforce with block bookings

Take advantage of a short courses block booking to upskill your employees. Our short courses run on-campus and online and include new legislation and other up-to-the-minute issues. Get in touch today and we will tailor a package to meet the needs of your business.

Block booking for businessBlock booking for business

Who will teach you

Valentina sitting at a table next to a laptop.

Dr Valentina Gorchakova
Programme leader

Senior Lecturer in Business and Management, Dr Valentina Gorchakova, returned to academia after a number of years working in business, including running a start-up company in marketing and events, and for the UN Development Programme. Valentina joined the University of Derby Online Learning in 2017 and became a Programme Leader of the BSc (Hons) in Business and Management in 2018.

View full staff profileView full staff profile

Contact us

If you want to find out more about studying a short course, please contact us and we will get back to you as soon as we can.

Contact us Contact us

Other courses you might like