Online course details

UK/EU fee

£875 (2021/22)

International fee

£875 (2021/22)

Course level

Level 4

Course credits

20 credits

Next course date

30 May 2022

Duration

10 weeks

Delivery

Tutored online learning

Location

Online

Online course description

This course aims to provide a robust grasp of fundamental marketing principles and concepts, understanding of marketing analysis and consequent decision making. This course will provide you with basic understanding of both current and emerging marketing principles and techniques. In particular, it will show the importance of applying a customer focus in situations which reflect the contemporary nature and impact of marketing on everyday life.

This course will assess the requirements for effective marketing and outline the marketing management process involved, while also describing a range of techniques used to implement marketing strategies. The principles and techniques you will study apply to both the public and the private sectors and both products and services.

Learning outcomes

On successful completion of the course, you will be able to:

  1. Discuss what influences customer behaviour from both a conceptual and practical perspectives
  2. Identify and describe key marketing activities, the role and function of marketing and apply these in organisational settings
  3. Explain marketing activities, trends in the marketing environment and how they affect marketing planning

Course content

The course content is structured around real world examples, anecdotes and discussions that will help you develop skills of critical analysis and problem-solving. You will draw from the work of international marketing scholars and look at marketing and consumption in the context of globalisation.

Areas considered in this course include:

Benefits

Offset course credits towards another qualification

Once you’ve completed this course you may be able to offset the 20 credits towards our online BSc (Hons) Business and Management. This would reduce the number of modules you would need to study and the total cost of the course.

Fees and funding

2021/22 Fees for new entrants

Starting between September 2021 and August 2022.

UK/EU fee: £875

International fee: £875

2022/23 Fees for new entrants

Starting between September 2022 and August 2023.

UK/EU fee: £875

International fee: £875

About your fees

Prices are correct for the year of entry shown. These are subject to annual increase in subsequent academic years.

Course requirements

You will need A-levels or equivalent qualifications such as a BTEC certificate or diploma, an international baccalaureate, OU credits, an access to HE diploma, Scottish highers or Irish leaving certificate.

We’ll also consider all the information that you include in your application, including evidence of any relevant experience which demonstrates you have the potential to succeed on this online learning course.

English language qualifications

If English is not your first language you will need an English language qualification. For this course you will need at least one of the following:

*If you have a minimum of IELTS level 4.5, you can study our Certificate of Credit in English for Academic Purposes, which we will accept as evidence that you are able to perform at a suitable level of IELTS 6.0. We will also accept the Certificate of Credit as evidence that you can perform at GCSE level.

If you are unable to take an English Language Test locally, you may wish to consider our Derby English Language Test (DELT), which is an online test in two parts: reading and writing, and listening and speaking. Take a look at our Derby English Language test (DELT) page for full course details, online exam dates and how to book.

Documents to support your application

When submitting your application, please ensure it is complete, with all the relevant documents requested in the application form. These are listed below:

*Documents not in English or Welsh must be accompanied by a certified translation by a professional translator/translation company. Each translation must contain:

A list of approved translators can be found on the UK Government website.

How to apply

Students should apply directly to the University.

Apply now

For support with completing your application, view our guide to the application process.

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Who will teach you

Valentina sitting at a table next to a laptop.

Dr Valentina Gorchakova
Programme leader

Senior Lecturer in Business and Management, Dr Valentina Gorchakova, returned to academia after a number of years working in business, including running a start-up company in marketing and events, and for the UN Development Programme. Valentina joined the University of Derby Online Learning in 2017 and became a Programme Leader of the BSc (Hons) in Business and Management in 2018.

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