Our exciting new MSc is designed to nurture the next generation of forward-thinking, energetic and ambitious business and marketing professionals with a truly global outlook.
In tune with today’s business world
Leading employers worldwide increasingly expect their senior staff to have a specialist postgraduate degree like our MSc International Business and Marketing.
This multidisciplinary course is an excellent choice if you want to develop a thorough understanding of the economic, marketing, strategic, legal and cultural factors facing international business. It brings together disciplines such as strategy, international economics, marketing, brand management and law.
Drawing on real-world case studies, you’ll hone your skills in applied research as you conduct wide-ranging business, marketing, international economic and market analysis. You’ll also focus on how to create and implement strategic marketing plans which address business challenges in original ways.
Learning at the cutting edge
Our impressive new Bloomberg Financial Markets Lab is the ideal setting for you to gain hands-on experience, working with the same information and technology used by financial and business professionals all over the world. You’ll gain vital insights into extracting and analysing real-time market and international economic and financial data, undertaking applied analysis using appropriate statistical software.
We are among the top universities to have invested in such exceptional learning facilities in partnership with Bloomberg, the global business and financial information leader. You will receive training from Bloomberg specialists and can work towards the Bloomberg Market Concepts Certificate alongside your degree to boost your professional profile.
Powerful partnerships to inspire you
The MSc International Business and Marketing is designed and delivered with input from business leaders operating at local, national and international levels. We collaborate directly with prestigious names such as Lloyds Bank, Smiths of Derby, Eversheds, Price Waterhouse Cooper, PKF Cooper Parry, Bloomberg and major marketing analytic firms including GI Solutions Group.
Many of our business partners contribute to the MSc with thought-provoking guest lectures and masterclasses. You’ll hear first-hand what happens at the sharp end of business and marketing across vastly different organisational cultures.
You can also extend your contacts through networking at Institute of Directors workshops, company taster days and events held by our Network of Entrepreneurs. Our annual Marketing 2020 programme – a rare opportunity to hear from some of the country’s leading marketers – sets the scene for the future of the profession.
Company visits will give you fresh insights too. Previous examples include behind-the-scenes tours of the Pride Park Stadium, Derby Arena, Crown Derby and high performance engineering company epm:technology.
Benefit from professional mentoring
We offer you the opportunity to receive mentoring from influential business figures who are happy to share their experiences and insights with you. Our mentors range from international trade experts and banking specialists to senior marketing managers from our partner companies.
Career development planning is an integral part of your studies and you’ll benefit from the support of a personal tutor. You’ll also have access to our first-class professional career service throughout your studies and even after you’ve graduated.
Build an impressive portfolio of skills
We’re committed todelivering a stimulating learning experience, which includes our two-day industry-standard residential course in leadership.
You could also contribute to specialist research projects in the region or work in a team of marketing consultants with our partners. Recent examples include an economic impact study of the Buxton Festival, branding ideas for Haddon Hall, and customer research for the Derwent Rural Counselling Service.
In addition, we support you to take part in competitions such as the IBM University Business Challenge and the University Trading Challenge. You could even publish your research in our monthly Economic Bulletin and our academic journal, Critical Perspectives on Business Management.
Focus on areas that interest you most
The culmination of the MSc International Business and Marketing is your Independent Study where you investigate a topic that reflects your interests and ambitions. This is your chance to conduct in-depth research, developing critical thinking and problem-solving skills which will serve you well in future. You’ll ask searching questions, critically review literature, analyse data, draw conclusions and make recommendations.
The range of topics covered is vast. Among recent examples, our MSc students have investigated knowledge transfer in the South African hotel sector; international marketing of satellite TV packages in Africa; consumer complaint behaviour in Chinese online shopping; international leadership challenges in SMEs; international marketing in higher education; and how consumers become ‘fans’.
Add a new dimension to your CV
To enhance your employability, we have designed a special award to run alongside the MSc International Business and Marketing which will make a powerful statement about your leadership capabilities and consultancy skills.
The Futures Award in Leadership in International Business recognises extra-curricular activities which strengthen your development as a business and marketing professional, including consultancy work, volunteering, fundraising activities and networking.
Activities contributing towards the award include attending our leadership residential weekend, networking meetings with organisations like the Institute of Directors and Marketing Derby, and events such as Price Waterhouse Cooper Insight Days and PKF Cooper Parry Student Experience Days.
Your Futures Award work could also involve achieving the Bloomberg Market Concepts skills certificate, taking part in international business challenges or joining employability sessions including psychometric testing, interview experience and assessment centre training.
To complete the MSc International Business and Marketing, you will take modules such as:
International Economics for Business and Finance
It is impossible to analyse a country’s domestic economic situation without considering its international economic interactions. On this module, you’ll gain a deeper understanding of the macroeconomics of open economies, looking at international trade, national trade policies, trade theory, trade patterns and their impact on the world economies. You’ll also focus on the international financial environment, capital flows, balance of payments issues, foreign exchange markets and the interdependencies between international transactions and national monetary and fiscal policies.
We will equip you with the theoretical and practical skills to analyse consumer information and the markets in which organisations operate. This module gives you the microeconomic, statistical and applied marketing skills needed to create market and consumer analysis reports using real data. It features use of the Bloomberg database and its analytical resources as well as basic quantitative analysis, harnessing software such as Excel and SPSS for consumer analysis. By the end of the module, you will have a deeper understanding of how consumer-level data and market analysis can be used together to gain competitive insight.
Intellectual Property in the Digital Age
This module examines the legal principles and procedures relating to ownership, use and control of information in the context of the Internet and other digital media. You will evaluate the appropriateness and adequacy of existing laws and procedures. While our focus is on the UK in its European setting, other national and international jurisdictions – particularly the US – will be covered to reflect how information in the digital age transcends national boundaries.
International Business Theory and Strategy
Examining theories on the globalisation of businesses, we discuss the major economic shifts that are impacting on multi- and international organisations and their industries today. This module explains how the opportunities and threats created by these changes lure domestic enterprises into the international business arena. You’ll focus on how various types of enterprises are expanding, becoming more reliant on international operations and developing strategies to internationalise their domestic operations.
Creating and Managing Brand Equity
You’ll build your understanding of the role of branding in positioning an organisation – both internally and externally – in an increasingly crowded marketplace. This module looks at the challenges involved in creating and managing distinctive, sustainable and differentiated identities. You will evaluate various branding strategies and tactics while gaining the skills to develop brands for a range of sector and industry settings.
This triple module gives you the chance to investigate a significant business or marketing area in depth, drawing on the knowledge and intellectual skills you have gained throughout the course. Following taught preparation in research methodology and practice, you will be supported by an individual supervisor as you progress your independent study. The final work will comprise a dissertation or action-based study. You will also reflect on your research experience and use what you have learned to guide your future development via a reflective statement and development plan.
You will also choose one optional module such as:
- Implementing Integrated Marketing Communication – drawing on examples of strategies from different parts of the world and different sectors to give you the tools, techniques and ideas for effective marketing communications plans and campaigns
- Mergers and Acquisitions – providing you with a strategic perspective on the management of finance and particularly the use of mergers and acquisitions in business strategy
- International Finance –exploring the way the global financial system functions; international sources of finance and investment opportunities; the risks associated with international trade; and how fluctuations in exchange rates affect a business
- Improving Supply Chain and Logistics Operations –considering how to measure and improve operations across the supply chain to increase an organisation’s profitability, enhance its performance and raise levels of customer satisfaction.
If you exit the course after successfully completing 60 credits, you will be awarded a Postgraduate Certificate. If you exit with 120 credits, you will receive a Postgraduate Diploma. You need to complete a total of 180 credits for the full MSc award.
We adopt a diverse range of teaching and learning methods to provide you with a motivating study experience. Throughout we offer support to help you enhance your academic and applied skills and to promote your personal development.
The MSc International Business and Marketing entails a combination of campus teaching and online study support. You’ll be inspired by a mix of lectures, group work, discussions, practical workshops, computer lab classes, case study analysis, data analysis and personal networking.
You can work towards the Bloomberg Market Concepts Certificate in our new Bloomberg Financial Markets Lab, accessing real-time market, advertising and product data for firms.
For the Independent Study module, alongside the taught classes, you’ll be allocated an academic supervisor who will support you in developing and planning a relevant research study project.
The course benefits from significant input from external experts and employers, so you will have the opportunity to meet senior professionals working in organisations across international markets and to develop your networking skills.
We pride ourselves on delivering a challenging but fun learning environment to set you on your way to career success. Feedback shows that our current and former students particularly value the support they receive from our approachable and inspirational tutors.
2019/20 Fees (August 2019 - July 2020)
£850 per 20 credits*
£850 per 20 credits*
£14,250 for the full programme
*Note – at postgraduate level, you’ll need to gain the following number of credits in total to obtain the awards below.
|Postgraduate Certificate||60 Credits|
|Postgraduate Diploma||120 Credits|
|MA or MSc||180 Credits|
This means you will gain 180 credits in total to complete the full MA or MSc. If you are studying part time you will normally complete your studies over two or three years, depending on the course structure.
Please note that all fees may be subject to annual increase.
Additional costs and optional extras
The MSc International Business and Marketing opens doors to careers in customer-focused roles in global markets and organisations, or could pave the way to promotion if you are already employed in a relevant position. Because it combines high-level marketing skills with in-depth knowledge of business from a global perspective, you will graduate with a respected qualification which helps you stand out in an increasingly competitive job market.
You will be well qualified to apply for graduate entry training in international management or marketing management, international business consultancies or marketing agencies.
Derby graduates have gone on to secure senior roles and advanced graduate training positions in high-profile organisations including HSBC Canada, Ernst & Young, Price Waterhouse Cooper, Unilever in Malawi and UBS Poland. Some have joined leading marketing agencies, have become consultants with specialist companies or have even set up their own businesses.
Inspired by the intellectual challenge of the MSc, you may also choose to develop an academic career – moving on to PhD research or teacher training.
Gaining a postgraduate degree can significantly boost your earning potential. Government statistics* show that postgraduates earn on average £6,000 more per year than graduates.
- Graduate Labour Market Statistics 2015, Department for Business, Innovation and Skills
Ongoing careers support
Throughout your studies, you will benefit from our Personal Tutor Scheme which enables you to reflect on your learning and refine your career ambitions.
Our support continues once you’ve completed your course too: you are entitled to further help and guidance from the Careers and Employment Service for up to three years after leaving the University.
† Additional information about your studies
Download programme specification
Like most universities, we operate extended teaching hours at the University of Derby, so contact time with your lecturers and tutors could be anytime between 9am and 9pm. Your timetable will usually be available on the website 24 hours after enrolment on to your course.
Additional costs and optional extras
We’re committed to providing you with an outstanding learning experience. Our expert teaching, state-of-the-art facilities and great employability prepare you for your future career. As part of our commitment to you we aim to keep any additional study costs to a minimum. However, there are occasions where students may incur some additional costs.
Included in your fees
- Bloomberg data usage within modules with access to Bloomberg terminals for specified assessments
- Statistical analysis software SPSS for use in modules
- Some taster events - transport costs covered
- 2-day residential
- Opportunities to enter IBM University Business Challenge, CIMA Global Business Challenge and University Trading Challenge
Mandatory costs not included in your fees
Optional costs not included in your fees
- Opportunity to apply for CMI student membership and Institute of Directors membership
- Some taster events - transport costs
Please note: Our courses are refreshed and updated on a regular basis. If you are thinking about transferring onto this course (into the second year for example), you should contact the programme leader for the relevant course information as modules may vary from those shown on this page.