My research lies at the intersection of strategy, business and society. In particular, I specialise in the development of the environmental capabilities in various organisational settings through stakeholder engagement and stakeholder management. This multidisciplinary research informs organisational practices as well as policymaking in the area of environmental sustainability. My research has been published in the Business Ethics: European Reviews journal and Local Economy journal.
Other research interests include development of the sustainable business models which target multiple value creation and balance high performance and care for the natural environment. As an active researcher in this field, I work with a number of funding and public authorities towards strengthening business and environmental performance of the regional SMEs. I work with businesses on a number of consultancy projects in the areas of development, evaluation and implementation of environmental and business growth strategies.
I lead the following modules:
- Critical Perspectives in Strategic Management and Leadership (Level 7)
- Introduction to Research (DBA)
I supervise doctoral level research projects including projects towards PhD and DBA degrees.
Co-track Chair for the Sustainable and Responsible Business Special Interest Group (SIG) at the British Academy of Management
Reviewer for two ABS 2* journals: Business Ethics: a European Review (Wiley, impact factor 3.029) and Higher Education (Springer, impact factor 1.937).
Member of British Academy of Management (2006 to present) and Strategic Management Society (SMS)
Live research projects include:
- Clean growth strategies and capability building towards sustainability transition - a regional perspective. This work aligns with my contribution towards the ERDF Low Carbon Business Networks Project
- Impact of a multi-stakeholder setting on firm's environmental strategy
- Stakeholder management for environmental sustainability
Doctor of Philosophy (PhD), Nottingham University Business School, University of Nottingham, UK
Master of Business Administration (MBA), The Open University, UK
PGCE, University of Derby, UK
BA (Hons) English as Foreign Language, Donetsk State University, Ukraine
BA (Hons) Economics and Management, (distinction), Donetsk National University of Economics and Trade, Ukraine
Baranova, P. (2018) 'A typology of environmental capabilities of SMEs: uncovering capabilities for a transition towards sustainability', Conference paper, British Academy of Management Annual Conference 2018, Bristol Business School, University the West of England, 4-6th of September 2018.
Baranova, P. (2017) "Environmental Capability of SMEs: Capability Building towards a Low Carbon Economy”, Conference paper, British Academy of Management Annual Conference 2017, Warwick Business School, University of Warwick, 5-7 of Sept 2017
Baranova, P. (2014) “The transition to a Low Carbon Economy in the UK: the shifting relational dynamics of environmental stakeholder networks”, British Academy of Management, Annual Conference, Liverpool, August 2014
Baranova, P. and Meadows, M. (2014) “The transition to a Low Carbon Economy in the UK: the shifting relational dynamics of environmental stakeholder networks”, 2nd Dauphine Strategy Workshop, 10th-11th of June, 2014, Paris, France
Baranova, P. and Meadows, M. (2014) “The transition to a Low Carbon Economy in the UK: the shifting relational dynamics of environmental stakeholder networks”, Strategic Management Society Annual Conference, Madrid, September 2014
Baranova, P. (2013) ‘Strategy-making practices and strategists’ identities: a relational dimensions enquiry’, British Academy of Management, Annual Conference, Liverpool 2013.
Baranova, P. and Mutton, J. (2012) “Service blueprinting to improve student enrolment experience: a study of process improvements in Post-1992 University”, Conference proceedings for Lean in Services and Higher Education: Transforming the Public Sector, Portsmouth University, August 2012
Baranova, P. (2010) “Student Experience in Universities through service design: based on JISC (UK) funded student transition project (from application to enrolment)”, ICERI 2010, conference paper, Madrid, November 2010.
Experience in industry
Having worked in consultancy and logistics before my academic career, I emphasise strong links between academic research and practice. Working for a high profile international consultancy company, I have contributed to a number of national and multinational consultancy projects concerned with the development of MISs and business ventures for coal mines. My expertise lies in the development of the strategic management competences and strategic thinking skills in various organisational contexts. I work with companies on a number of consultancy projects around development, evaluation and implementation of environmental strategies.
Baranova, P. and Meadows, M. (2017) "Engaging with environmental stakeholders: Routes to building environmental capabilities in the context of the low carbon economy". Journal of Business Ethics: A European Review, 26(2), 112-129. doi:10.1111/beer.12141
Baranova, P. and Paterson, F. (2017) "Environmental capabilities of small and medium sized enterprises: Towards transition to a low carbon economy in the East Midlands", Local Economy, 32 issue: 8, page(s): 835-853
Baranova, P., Conway, E., Lynch, N., Paterson, F. (2017) The Low Carbon Economy: supporting a sustainable transition. Palgrave Macmillan, Switzerland, 2017.
Baranova, P. (2017) "Transition to a Low Carbon Economy: on the cusp of the emerging challenges and opportunities", Book Chapter in Baranova et al (2017) Eds The Low Carbon Economy: supporting a sustainable transition, Palgrave Macmillan, Switzerland.
Baranova, P. and Conway, E. (2017) "Transition to a Low Carbon Economy: an SME perspective", Book Chapter in Baranova et al (2017) Eds The Low Carbon Economy: supporting a sustainable transition, Palgrave Macmillan, Switzerland.
Baranova, P. (2017) "Understanding the customer journey through the prism of service design methodology", Book Chapter in David Longbottom and Alison Lawson (Eds) Routledge, London, 2017.
Hitchcock, G. and Baranova, P. (2015) 'Technology Readiness and Decision making Style: A critical link towards successful adoption of technology related initiatives - A case study of a social housing organisation in the UK', Critical Perspectives on Business and Management, July 2015 - 4, pp. 2-22.
Baranova, P., Morrison, S., Mutton, J. (2011) "Enhancing student experience through service design: University of Derby approach", Perspectives: Policy and Practice in Higher Education, Oct-Nov 2011
Baranova, P., Morrison, S., Mutton, J. (2010), Service Design in Higher and Further Education: a briefing paper, JISC CETIS.