Dr Polina Baranova

MBA programme leader Polina Baranova

Position: Senior Lecturer in Strategic Management and Programme Leader MBA Global and MBA Global Finance (full-time mode of study)

College: College of Business, Law and Social Sciences

Department: Derby Business School

Subject area: Business and Management

Research Centre: Centre for Business Improvement

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About

I am a Senior Lecturer in Strategic Management and Programme Leader for MBA Global and MBA Global Finance (full-time mode of study). My subject area provides an exceptional opportunity to develop strategic management and strategic thinking skills at various levels of our degree programmes, research and consultancy projects as part of the Derby Business School and College of Business portfolio. I lead a number of modules at undergraduate and postgraduate levels which are aimed at developing strategic management competences of our students. I work with companies on a number of consultancy projects around development, evaluation and implementation of sustainable growth strategies.

I am passionate about sustainability and applied research that allows organisations to develop sustainable business models for a successful transition to a low carbon economy. As an active researcher in this filed, I work with a number of funding and public authorities to target development of the low carbon capabilities of regional SMEs.

Teaching responsibilities

I teach on the following modules:

  • International Business Economics and Strategy ( level 6)
  • International Business Theory and Strategy (level 7)
  • Critical Perspectives in Strategic Management and Leadership (level 7)
  • I supervise undergraduate  and postgraduate research projects for our Independent Study Module as part of the broad portfolio of the programmes delivered at the Derby Business School
  • I am a personal tutor and mentor for MBA Global and MBA Global Finance full-time students
  • I supervise students towards Doctorate in Professional Practice (DProf)

Professional interests

  • At the University of Derby I am responsible for leading the MBA full-time programme and developing the strategic management provision at undergraduate and postgraduate level
  • During 2009-10 I was an academic consultant for the JISC DERBI project funded by the Joint Information Systems Committee (JISC) as part of their Relationship Management funding stream. The project took a specific focus on the University enrolment and registration processes with the application of service design and improvement methodology. In the official JISC feedback on the outcomes of the project, it states that the DERBI project is 'considered to be a flagship service design project (possibly even a flagship JISC project per se)' (May 2010). Learn more about the project
  • I have completed a doctorate at the Nottingham University Business School, University of Nottingham, researching strategy-making practices around student experience initiatives in UK universities.

Research interests

There are two research strands I am currently working in:

  1. Strategy - Making in Universities: A Student Experience Perspective. My research in this strand contributes to understanding of the strategy-making practices in universities in the context of increasing marketization of the higher education sector and pressures to deliver ‘ a high quality student experience’ Tensions of institutional logics and institutional pressures are explored in relation to the main higher education occupational groupings.
  2. Low Carbon Strategies and Capability Building for a low carbon economy. This strand supports my participation in ERDF D2EE Low Carbon Project. The project work is to commence in summer 2016 which involves work packages within D2N2 SMEs to ensure the success of the business models and growth strategies towards the low carbon economy.

I am a member of British Academy of Management (2006 to present) and Strategic Management Society (SMS).

I was a member of the International Advisory Board for EDULEARN11.

Membership of professional bodies

  • Chartered Manager with the Chartered Management Institute (CMI) UK since 2014
  • Fellow of the Higher Education Academy (HEA) since 2013

Qualifications

Undergraduate qualifications

  • BA (Hons), Donetsk State University, Ukraine
  • BA (Hons) Donetsk 

Postgraduate qualifications

  • PGCE, University of Derby
  • MBA, Open University

Research qualifications

  • Doctor of Philosophy, Nottingham University Business School, University of Nottingham

Recent publications

Baranova, P. and Meadows, M. (2017) "Engaging with environmental stakeholders: Routes to building environmental capabilities in the context of the low carbon economy". Journal of Business Ethics: A European Review, 26(2), 112-129. doi:10.1111/beer.12141

Baranova, P. and Paterson, F. (2017) "Environmental capabilities of small and medium sized enterprises: Towards transition to a low carbon economy in the East Midlands", Local Economy32 issue: 8, page(s): 835-853

Baranova, P., Conway, E., Lynch, N., Paterson, F. (2017) The Low Carbon Economy: supporting a sustainable transition, Palgrave Macmillan, Switzerland, 2017.

Baranova, P. (2017) "Transition to a Low Carbon Economy: on the cusp of the emerging challenges and opportunities", Book Chapter in Baranova et al (2017) Eds The Low Carbon Economy: supporting a sustainable transition, Palgrave Macmillan, Switzerland.

Baranova, P. and Conway, E. (2017) "Transition to a Low Carbon Economy: an SME perspective", Book Chapter in Baranova et al (2017) Eds The Low Carbon Economy: supporting a sustainable transition, Palgrave Macmillan, Switzerland.

Baranova, P. (2017) "Understanding the customer journey through the prism of service design methodology", Book Chapter in David Longbottom and Alison Lawson  (Eds) RoutledgeLondon, 2017.

Hitchcock, G. and Baranova, P. (2015) 'Technology Readiness and Decision making Style: A critical link towards successful adoption of technology related initiatives - A case study of a social housing organisation in the UK', Critical Perspectives on Business and Management, July 2015 - 4, pp. 2-22.

Baranova, P., Morrison, S., Mutton, J. (2011) "Enhancing student experience through service design: University of Derby approach", Perspectives: Policy and Practice in Higher Education, Oct-Nov 2011

Baranova, P., Morrison, S., Mutton, J. (2010), Service Design in Higher and Further Education: a briefing paper, JISC CETIS.

Recent conferences

Baranova, P. (2017) "The student experience initiatives in higher education: an occupational perspective", Conference Paper, Society of Research in Higher Education Annual Conference, 6-8 of Dec 2017

Baranova, P. (2017) "Environmental Capability of SMEs: Capability Building towards a Low Carbon Economy”, Conference paper, British Academy of Management Annual Conference 2017, Warwick Business School, University of Warwick, 5-7 of Sept 2017

Baranova, P. (2014) “The transition to a Low Carbon Economy in the UK: the shifting relational dynamics of environmental stakeholder networks”, British Academy of Management, Annual Conference, Liverpool, August 2014

Baranova, P. and Meadows, M. (2014) “The transition to a Low Carbon Economy in the UK: the shifting relational dynamics of environmental stakeholder networks”, 2nd Dauphine Strategy Workshop, 10th-11th of June, 2014, Paris, France

Baranova, P. and Meadows, M.  (2014) “The transition to a Low Carbon Economy in the UK: the shifting relational dynamics of environmental stakeholder networks”, Strategic Management Society Annual Conference, Madrid, September 2014

Baranova, P. (2013) ‘Strategy-making practices and strategists’ identities: a relational dimensions enquiry’, British Academy of Management, Annual Conference, Liverpool 2013.

Baranova, P. and Mutton, J. (2012) “Service blueprinting to improve student enrolment experience: a study of process improvements in Post-1992 University”, Conference proceedings for Lean in Services and Higher Education: Transforming the Public Sector, Portsmouth University, August 2012

Baranova, P. (2010) “Student Experience in Universities through service design: based on JISC (UK) funded student transition project (from application to enrolment)”, ICERI 2010, conference paper, Madrid, November 2010.

Experience in industry

Having worked in consultancy and logistics before my academic career, I emphasise strong links between academic research and teaching with business practices in operations and strategic management.

Working for a high profile international consultancy company, I have participated in and led a number of national and multinational consultancy projects concerned with the development of MISs and business ventures for coal mines.

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