Staff profile

Dr Polina Baranova

Associate Professor of Strategy and Sustainability

Polina Baranova talking


Business, Research


College of Business, Law and Social Sciences


Derby Business School

Research centre

Centre for Business Improvement




Kedleston Road, Derby Campus



My research lies at the intersection of strategy, business and society. In particular, I specialise in the development of environmental capabilities in various organisational settings through stakeholder engagement and stakeholder management. This multidisciplinary research informs organisational practices as well as policymaking in the area of environmental sustainability. My research has been published in the Business Ethics: European Reviews journal and Local Economy journal.

Other research interests include development of the sustainable business models which target multiple value creation and balance high performance and care for the natural environment. As an active researcher in this field, I work with a number of funding and public authorities towards strengthening the business and environmental performance of the regional SMEs. I work with businesses on a number of consultancy projects in the areas of development, evaluation and implementation of environmental and business growth strategies.

Teaching responsibilities

I lead the following modules:

I supervise doctoral-level research projects towards PhD and DBA degrees.

Professional interests

Research interests

Live research projects include:

Membership of professional bodies


Recent conferences

Experience in industry

Having worked in consultancy and logistics before my academic career, I emphasise strong links between academic research and practice. Working for a high-profile international consultancy company, I have contributed to a number of national and multinational consultancy projects concerned with the development of MISs and business ventures for coal mines. My expertise lies in the development of strategic management competencies and strategic thinking skills in various organisational contexts. I work with companies on a number of consultancy projects around the development, evaluation and implementation of environmental strategies.

Recent publications

A building with wind turbines on the roof

Dr Polina Baranova, Senior Lecturer in Strategic Management, explains why it is time for a bold new approach to increase the pace of green business growth.

Derby skyline overlooking the city

Dr Polina Baranova, Senior Lecturer in Strategic Management, looks at how the Low Carbon Business Network can support environmental sustainability.

Solar panels being fitted

Dr Polina Baranova at the University of Derby shares her tips for businesses to 'stay ahead of the curve' by being green and competitive.