Omari Williams

Position: Senior Lecturer: Programme Leader BA (Hons) Sport Management

College: College of Life & Natural Sciences

Subject area: Sports

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A leader in his field of work based learning. Omari was instrumental in setting up the BA (Hons) Sport Management degree, heralded by the Sunday Times (2015) as ‘the first degree of its kind in the UK to apply a field based ‘learning lab’ at a professional sports organisation (Derby County Football Club).

His passion is for entrepreneurship, leadership and management within sport and business, he is Director of 2 businesses, one within the field of sport events and the second in business development for start-up organisation in the fields of sport, events, marketing, and education.

Away from the commercial sport sector Omari has a background in the field of Sport Development and community regeneration, and he was effective in securing substantial Department of Health and Sport England funding for increasing the engagement of black, asian, minority and ethnic (BAME) communities in sport. His legacy, a 250% increase in BAME community sport coaches/instructors and over 1000% increase in BAME participants in sport in across the borough of Rotherham between 2006 and 2008.

Teaching responsibilities

  • BA (Hons) Sport Management
  • BA (Hons) Sport and Exercise Studies
  • JHS Sport and Exercise Studies

Professional interests

  • Entrepreneurship
  • Leadership
  • Strategic collaboration and relationships

Research interests

  • Strategic development of sports organisations
  • The business of sport

Membership of professional bodies

Fellow of Higher Education Academy


  • BSc (Hons) Sport and Leisure Management
  • MSc Sport Management
  • Postgraduate Certificate Learning & Teaching in Higher Education (PGC LTHE)

In the media

Past media work has involved several regional broadcasters to discuss several contemporary issues within the sport business sector.  Most recently Omari was asked by BBC Yorkshire radio to discuss the impact of the teachers strike on parents and the role that commercial (private) sport providers play in aiding families through this period through cost effective extra-curricula activities. The BBC interview was shortly followed with a similar pre-recorded interview that took place with Real Radio Yorkshire.

In 2012 I was invited by the regional BBC news (Look North) to take part in a pre-recorded filming to discuss his views on the role of private sector sport in today's society following the Government cuts to public sector sport provision.

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