Staff profile

Louise Buxton

Senior Lecturer

Louise Buxton, Lecturer in Tourism and Spa


College of Business, Law and Social Sciences


Derby Business School


Derby Campus



I am a Senior Lecturer at Derby Business School and a Link Tutor responsible for the management of the University’s academic partnership with a group of hospitality management schools in Switzerland.

Teaching responsibilities

I teach a range of modules on undergraduate and postgraduate programmes in hospitality, events and tourism management and supervise undergraduate and postgraduate independent studies.

Professional interests

I have worked for the University of Derby since 2003. In addition to teaching, I have held various roles including Assistant Subject Manager for Distributed Learning, where I oversaw the delivery of online programmes in the Faculty and managed a team of online tutors and Faculty Curriculum Development Manager, where I was responsible for implementing the University's arrangements for curriculum development, validation and approval and monitoring, evaluation and review.

I have held a number of external examiner positions since 2007 and I am currently an External Examiner for the University of Bolton at Bury College.

Research interests

My research interests focus on two main areas, consumer experiences and workplace wellness. I am studying for a PhD, exploring the factors which contribute to memorable consumer experiences in destination spas.

Membership of professional bodies

  • Fellow of the Higher Education Academy (FHEA)


Undergraduate qualifications

  • BA (Hons) Training and Education Initiatives - University of Derby
  • University Advanced Diploma Manager as Coach and Mentor - University of Derby

Postgraduate qualifications

  • Postgraduate Certificate in Post Compulsory Education - Sheffield Hallam University
  • MA Education - University of Derby

Recent conferences

  • Cho, S. L. and Buxton, L. C. (2022) ‘Consumer Perceptions of the Potential Use of Service Robots in Spas’, Council for Hospitality Management Education (CHME) Conference 2022, The Human Touch in Hospitality, Edinburgh Napier University, Scotland, 24 – 27 May 2022

  • Buxton, L. (2021) 'Destination Spas: an exploration of factors that contribute to memorable guest experiences', Council for Hospitality Management Education (CHME) Conference 2021, Creating Hospitality Experiences, Authenticity in an Emerging World of Hyper-Reality, Sheffield, England, 12-14 May 2021. *Awarded American Hotel & Lodgings Educational Institute Award for Best Doctoral Paper

  • Buxton, L. (2020) ‘The spa service encounter: an opportunity to explore co-creation and co-destruction’, THE INC 2020: Revisiting value co-creation and co-destruction in hospitality, tourism and events, Leeuwarden, Netherlands, 10 – 11 June 2020
  • Buxton, L., and Spring, C. (2019) ‘Wellness without borders: developing a global wellness community’ Tourism Naturally Conference, Buxton, 4 – 6 June 2019
  • Stockdale, I., and Buxton, L. (2019) ‘Plastics and the Spa Industry.’ International Scientific Conference: Responsible Cosmetology and Healthcare, International College of Cosmetology, Riga, Latvia, 7 - 10 May 2019
  • Buxton, L., Baker, L., Ebdon, Y. and Rosamond, V. (2018) ‘Supporting student transition to higher education through the application of a model of wellness’ UoD Learning Teaching and Assessment Conference, Buxton, 2 July 2018
  • Batchelor, L., Buxton, L., and Loynes, A. (2018) ‘Workplace wellness: Measuring the success.’ THE INC 2018: Tourism, Hospitality and Events in a Changing World, Buxton, 28 June 2018
  • Spring, C and Buxton, L (2018) ‘Steps forward: The journey of wellness education in the UK.’ International Breakout Session, National Wellness Institute Conference, Navigating Wellness, Saint Paul, Minnesota, USA, 18 - 20 June 2018
  • Buxton, L., and Kruzikaite, R. (2018) ‘Supporting student transition to higher education through the application of a model of wellness.’  International Research Conference, CRCS, Brig, Switzerland, 28 May 2018
  • Baker, L. and Buxton, L. (2018) ‘What can a graduate do for you?’ Beauty UK, Birmingham, 21 May 2018
  • Buxton, L. (2017) ‘Designing and developing the first wellness management degree in the United Kingdom.’ National Wellness Institute Conference 2017: Cultivating Cultures that Flourish. Saint Paul, Minnesota, 19 - 21 June 2017

Experience in industry

Prior to working in education, I worked in the service sector for 15 years and spent part of this time running my own business.

International experience

I have experience in managing transnational education through my responsibility as Link Tutor for the University’s academic partnership with a group of hospitality management schools in Switzerland. I have delivered lectures and presented at conferences in Botswana, Latvia, Switzerland and the USA.

Additional interests and activities

I am involved in projects with local and national employers supporting them to develop and evaluate their employee wellness activities. I am also interested in sustainability and have recently been certified as carbon literate, after completing training through Nottingham Business School.

Recent publications

  • Buxton, L. and Michopoulou, E. (2021) ‘Value co-creation and co-destruction: Considerations of Spa Servicescapes’, Tourism Planning and Development, 18(2) pp. 210-225
  • Buxton, L., Batchelor, L. and Loynes, A. (2020) ‘Workplace wellness: measuring the success’, International Journal of Spa and Wellness, 2:2 pp
  • Buxton, L and Spring, C. (2019) ‘Wellness Roundtable Review’ International Wellness Connection, National Wellness Institute, August Issue
  • Buxton, L. (2018) ‘Destination spas and the creation of memorable guest experiences’ International Journal of Spa and Wellness, 1:2 pp. 67-75
  • Buxton, L. (2017) ‘Selling the total spa product’, in Rawlinson, S. and Heap, T. (eds) International Spa Management: Principles and Practice, London: Goodfellow Publishers
  • Buxton, L. (2017) ‘Thermal and Mineral Springs’, in Rawlinson, S. and Heap, T. (eds) International Spa Management: Principles and Practice, London: Goodfellow Publishers