Course details

Start date

12 and 19 November 2020, 11am - 12.30pm. Attendance is required at both sessions.  

Course length

8 hours, self-guided online learning and virtual facilitated classroom

Mode of study

Self-guided online learning

Course description

Ideally suited to SME directors, Entrepreneurs and SME Marketing Managers, this tutor led professional development course will provide an overview of how businesses can add greater value by integrating marketing holistically throughout the organisation.

An overview of the following will be provided: consumer behaviour theory, market segmentation, targeting of specific demographics, consumer touchpoints and, in line with current trends, digital marketing strategies. The application of these fundamentals will enable organisations to implement cost effective marketing strategies or the knowledge to confidently recruit marketing resource or to outsource.

European Union Social Fund in Partnership with the Department for work and pensions

Learning outcomes

During the Strategic Marketing in a Digital Age course you can expect to:

Fees and funding

We are pleased to highlight that this course is being delivered at a fully subsidised rate, meaning there is no cost to your organisation. Contact us on the email address below to find out about ESF funding for SMEs.

How to apply

To book your place or for more information, please contact our Business Gateway.

E: businessgateway@derby.ac.uk
T: 0800 001 5500