Course details

Start date

13 November 2019 (Chesterfield) or 4 December 2019 (Derby)

Course length

1 day (7 hours)

CPD hours

7 CPD hours

Location

Derby Campus, St Helena, Chesterfield

Lecture/workshop days - dates/times

9.30am-5pm

Course description

Ideally suited to SME directors, Entrepreneurs and SME Marketing Managers, this tutor led professional development course will provide an overview of how businesses can add greater value by integrating marketing holistically throughout the organisation.

An overview of the following will be provided: consumer behaviour theory, market segmentation, targeting of specific demographics, consumer touchpoints and, in line with current trends, digital marketing strategies. The application of these fundamentals will enable organisations to implement cost effective marketing strategies or the knowledge to confidently recruit marketing resource or to outsource.

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Structure, certificates and assessment

An accredited provider of the CPD Standards Office

We are proud to be an accredited provider of the CPD Standards Office for our online short courses and free courses, demonstrating that they conform to CPD best practice and are appropriate for inclusion in a formal CPD record.

The CPD Standards Office CPD Provider: 60069 logo

Learning outcomes

During the Strategic Marketing in a Digital Age course you can expect to:

Fees and funding

We are pleased to highlight that this course is being delivered at a substantially subsidised rate. Contact us on the form below to find out about ESF funding for SMEs.

Contact us for more information

Course requirements

Ideally suited to Managing Directors and Marketing managers of SME’s and Entrepreneurs.

How to apply

To reserve your place or for more information, please complete the short form below and we will be in contact with you.

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