The session will help you to understand how to attract new customers and retain existing ones, using a 'Tribes' based approach. You will learn how to identify and attract passionate consumers who will become your brand advocates and understand why this is so important for your business.
The session focusses on delivering a message to small organisations that traditional marketing creates 'sameness' whereas the need of today is to be distinct by identifying and promoting your authenticity. You will hear inspirational examples of successful Tribal marketing strategies using the unique tool of story-telling. You will also have the opportunity to ask the advice of our expert academic in a 30 minute Question and Answer session, ensuring you’re well prepared to go and find your tribe!