Brave new world?

In this issue, we ask whether AI chatbot ChatGPT could spell trouble for the creative industries, explore the role of universities in the journey to net zero, and look at the impact of long Covid more than three years after the start of the pandemic. We hear from inspiring Derby alumni Ross Wilkes-Houghton about being part of an Oscar-winning film production team, and Jaz Rai OBE, Derby-based founder of the Sikh Recovery Network.

Editor's Letter

The recent Coronation of King Charles III was a truly historic event, witnessed by billions of people across the world. It provided the nation with an opportunity to get swept up in the pomp and pageantry and to also reflect on the incredible things that have happened during his many years as Prince under his mother’s 70-year reign. 

One innovation that has moved at an astonishing pace is technology, and how it has revolutionised the way we communicate with each other. January 1, 1983, is considered the official birthday of the internet, the first social media site, Six Degrees, was created in 1997, Facebook (known as TheFacebook.com back then) launched in 2004 and TikTok in September 2016. More recently has been the launch of ChatGPT – an AI chatbot that hit the headlines when it was released in November 2022. 

As a communications professional, the notion of a chatbot that can write (in seconds) well-constructed, engaging and compelling copy on almost any subject is both impressive and disconcerting. It’s not surprising that it’s ruffled some feathers in the industry. We were keen to find out more and in this issue, look at what ChatGPT could mean for the creative industries – exploring its pros and cons, and whether it has the potential to take over the roles of humans. 

Rosie Marshalsay smiling broadly

The notion of a chatbot that can write (in seconds) well-constructed, engaging and compelling copy on almost any subject is both impressive and disconcerting.

Rosie Marshalsay
Editor

The Polio vaccine was invented in 1955 at a time when there were 28,985 cases (in 2021 there were just six) and more recently the Covid-19 vaccines enabled the world to step out of lockdown. While these vaccines brought an end to the global pandemic, many people who contracted the illness are living with long Covid. 

In response, researchers at the University of Derby are undertaking groundbreaking work to explore the use of anti-viral medications to treat long Covid symptoms and we explore this, and importantly, what it means to long Covid sufferers whose lives have been turned upside down.

We also use this issue to celebrate women in engineering, look back to the launch of the Civic University Agreement last June and what has been achieved so far, and find out what role universities have to play in helping nations around the world achieve net zero by 2050. 

The King no doubt has much he wants to achieve during his reign and given how much the world has changed during his time as Prince, he - like the rest of us - must be excited about what the future holds. 

Rosie Marshalsay
Editor

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