Staff profile

Mark Smith

Associate Lecturer

Mark Smith making a speech




College of Business, Law and Social Sciences



I am an Associate Lecturer in Marketing. This means I work with students alongside working in industry where I run a strategic brand and customer experience consultancy called The Brand Strategy.

I bring real life experiences to the learning environment, helping to prepare students for the world of work when they complete their course. 

The Brand Strategy develops propositions for businesses, through developing market positioning, undertaking market research and developing marketing plans. We have worked across a number of brands including established businesses needing to undertake brand repositioning, market entrants such as Restube UK and new product or services launches. 

Teaching responsibilities

I work on modules where my practical background adds significant value to the learning experience, by demonstrating how the theories and concepts learnt in the classroom can be applied - often to live case studies. 

Membership of professional bodies


Currently undertaking a Doctor of Business Administration - Nottingham Business School