Staff profile

Dr Iride Azara

Senior Lecturer in Tourism and Events

Dr Iride Azara at the INC 2018 conference


Tourism Management


College of Business, Law and Social Sciences


Centre for Contemporary Hospitality and Tourism

Research centre

Centre for Business Improvement, Visitor Economy Research Group




Buxton Campus



I am a Senior Lecturer in Tourism and Events at the Centre for Contemporary Hospitality and Tourism. I am also the Master's Scheme Leader for the Postgraduate taught courses MSc Tourism Management and MSc International Hospitality Management.

I am an active researcher across several University research groups and international research associations. I have extensive research background on the changing dynamics of cultural tourism practices such as heritage, festivals and events and how they can be used as opportunities for the sustainable revitalisation of communities and destinations alike. I am also actively researching in the areas of Tourism and Well-being with a particular focus on the role nature and protected areas can have on tourists’ subjective wellbeing.

I have published in a variety of international refereed journals and books. I regularly act as a reviewer for a number of academic journals and international research conferences such as Eurochrie, the INC and Atlas and I sit on the European editorial board of the International Journal of Spa and Wellness. I have guest-edited several special issues for the Journal of Event Management and edited a book on Tourism, Health and Wellbeing in Protected Areas published by CABI.

Teaching responsibilities

Research interests

Membership of professional bodies

External Membership

Faculty/ University Membership


Research qualifications

Postgraduate qualifications

Undergraduate qualifications

Recent conferences

Research Presented at International Refereed Conferences:

Experience in industry

I have worked and continue to work with a number of large and small organisations in a research and consultancy capacity.

Prior to my academic career, I worked in award-winning 4*and 5* star hotels on the island of Sardinia, Italy and for the second-largest Italian airline, Meridiana Fly, originally founded by the Aga Kahn, Prince Karim al-Hussayni.

Additional interests and activities

Journals- Editorial/ reviewer activity

 Conferences- Advisory/ Reviewer activity

 Conference Organisation

Research Funding and Project management:

Industry Seminars and workshop activity:

In the media

Recent publications

  • Azara, I., Niccolini, F., Taff, D., Michopoulou, E., & Clarke, A. (2018) Introduction to Tourism, Health, and Wellbeing and Protected Environments, in Azara, I., Michopoulou, E., Niccolini, F., Taff, D., & Clarke, A. (Eds) Tourism, Health, and Wellbeing and Protected Areas, CABI
  • Clarke, A., Azara, I., Michopoulou, E., Niccolini, F., & Taff, D., (2018) Reconsidering the relationship between Tourism, Health, Wellbeing and Protected Areas, in Azara, I., Michopoulou, E., Niccolini, F., Taff, D., & Clarke, A. (Eds) Tourism, Health, and Wellbeing and Protected Areas, CABI 
  • Azara, I. (2017) Principles and practices of Spa Consumer Behaviour. In Rawlinson, S. and Heap, T. International Spa Management. Oxford: Goodfellows
  • Azara, I. and Wilcockson, H. (2017) Game Park Tourism. In Lowry, L. (2017) (Ed.) The SAGE International Encyclopaedia of Travel and Tourism. Washington D.C.: SAGE. DOI: 10.4135/9781483368924.n191
  • Azara, I. and Stockdale, I. (2012) ‘Key concepts in Spa Tourism’ in Peter Robinson (Ed) Key Concepts in Tourism. London, Routledge
  • Azara, I. and Crouch D. (2006) ‘La Cavalcata Sarda: Performing identities in a contemporary Sardinian festival’ in Picard, D. and Robinson, M. (Eds) Festivals, Tourism and Social Change: Remaking Worlds, Clevedon, Channel View Publications
  • Azara, I. (2020). 'A non-conference review: a note on conferences that never were, those that may be and those that will be in 2021'. In the International Journal of Spa and Wellness
  • Azara, I. (2020). 'Modelling and simulations for tourism and hospitality. An introduction'. In Current Issues in Tourism
  • Clarke, A., Azara, I. and Michopoulou, E. (2018). The Vision and Mission of the International Journal of Spa and Wellness. Welcome editorial. International Journal of Spa and Wellness
  • Pope, E., Jessl, M., Michopoulou, E., and Azara, I. (2017). 'Marketing Strategy for Tanzania: Focus on the UK Market', June 2017
  • Azara, I. (2016). 'Cultural Tourism'. In Tourism Planning & Development, 13 (1):120. DOI: 10.1080/21568316.2015.1106773
  • Azara, I and Wakefield L. (2015). 'Cromford Mills: Improving the visitor experience at a UNESCO world heritage site'. June 2015
  • Azara, I. (2003). ‘La Cavalcata Sarda’. In Mare Nostrum, Sardegna, Anno V, N.14, Milano, Grafiche Milani, pp.44-50