Staff profile

Dr Eleni (Elina) Michopoulou

Associate Professor


Culinary Arts and Management, Tourism Management, Hospitality Management


College of Business, Law and Social Sciences


Innovation and Research

Research centre

Centre for Business Improvement, Visitor Economy Research Group




Buxton Campus



I am an Associate Professor in Business Management at University of Derby, Buxton. I teach on subjects relating to the management and marketing of Tourism, Hospitality, Events and Spa industries. I hold a PhD in Accessible Tourism Information Systems from University of Surrey, UK. My research interests include technological applications and information systems in tourism, online consumer behaviour and technology acceptance. I am particularly interested in the field of accessible and wellness tourism, which I have actively been researching for over ten years.

My research has been published in a variety of outlets including books and high impact journals such as Annals of Tourism Research, Current Issues in Tourism, and Information and Management. I regularly act as a reviewer for a number of academic journals including Tourism Management, Journal of Hospitality Marketing and Management and International Journal of Tourism Research, and sit on the editorial board of International Journal of Business and Management. I have also acted as a Guest Editor for a Special Issue on Accessible Tourism for the Journal of Tourism Futures. I have been a Guest Editor for several issues for the journals of Event Management and Hospitality & Society. I am the European Editor for the International Journal of Spa and Wellness. I am a founding member of the Wellness Tourism Initiative, part of the Global Wellness Institute. Previously I was involved in the European commission-funded project OSSATE (One-Stop-Shop for Accessible Tourism in Europe), that aimed to implement a prototype multi-platform, multi-lingual information service, providing national and regional content on accessible tourist venues, sites, and accommodation in Europe.

Teaching responsibilities


Research interests

Membership of professional bodies


Research qualifications

Postgraduate qualifications

Undergraduate qualifications

Recent conferences

Research presented at International Refereed Conferences

Experience in industry

Food Service Manager (2004-2005) - Events Management

Olympic Games Organising Committee Athens 2004

Project Management

Operations Management

Recent Projects

Marketing Report for the Tanzania Tourism Board

2017:  Tanzania Tourism Board

Funder: Africa Oracle and Tanzania Tourism Board

Duties / Responsibilities: Develop a strategic marketing plan for the Tanzania Tourism Board focusing the UK as a feeder market. The report included market trend analysis and visitor profiling, review of the current product offer and suggestion for product development, and travel trade outreach and engagement activities.


Wellness Tourism 2.0

2016:  Wellness Tourism Initiative

Funder: Global Wellness Institute

Duties / Responsibilities: Contributed to a wellness tourism think tank on creating and promoting wellness tourism destinations. Findings of the project focused on the importance of appropriate infrastructure to enable wellness activities. More than location, resources (natural as well as man-made), are critical to create, develop and promote wellness packages. Common denominators or push factors for wellness (including stress and health issues) were identified for destinations to assist them design experiences that address particular needs for wellness related experiences (i.e running away from crowded urban areas for solitude and mindfulness).


Wellness Tourism for Destinations

2015:  Wellness Tourism Initiative

Funder: Global Wellness Institute

Duties / Responsibilities: Contributed to a wellness tourism think tank on creating wellness tourism destinations. The research engaged senior professionals from the tourism industry as well as destination management organisations to explore incorporating wellness culture into destination strategies. Key themes that emerged included data management and consolidation, investment priorities and cultural capital.


Wellness Tourism Roundtable

2015:  Wellness Tourism Initiative

Funder: Global Wellness Institute

Duties / Responsibilities: Lead the project and planned, organised and delivered a think tank on wellness tourism to explore the shifting dynamics in health and wellness industry. The focus of the research was to identify key factors responsible for changing consumer demands for wellness travel in the UK. 


International experience

Research Officer in e-Tourism Application Development and Evaluation (2005-2007) - Research

University of Surrey (Member of a consortium numbering 11 project partners)

Project: OSSATE (One-Stop-Shop for Accessible Tourism in Europe), funded by the eContent programme of the European Commission

Project Management

Research Activities

Additional interests and activities

Professional Activities / External Recognition


Scientific Committees and Reviews

Research Proposals


 Invited Speeches/External Recognition

In the media


2016 - Wellness Tourism: How to make a destination successful

2016 - Derby student beats events professionals to reach industry contest final

2016 - European Spa Magazine Feb/Mar 2016

2016 - Isle of Wight tourism conference

2015 - Accessibility is key for European business growth

2014 - University's Disability History Month

2014- Attitudes to disabled tourists found to be Fawlty

2013 -Innsbruck Trip For Tourism Lecturer

Recent publications

Published Papers In International Refereed Journals

  • Michopoulou, E., Benetatos, T., Kanellopoulos, D. (2005). Consumer Perception on On-line Airline Ticket Purchasing: A UK Case Study. Journal of Finance and Informatics, 1 (1): 1-12

Edited Books 

Chapters In Books (Refereed)

  • Michopoulou, E. (2017) ‘Marketing for the Spa Industry’ in Rawlinson, S. and Heap, T. (eds). International Spa Management, Oxford: Goodfellow Publishers

  • Michopoulou, E., Buhalis, D. (2004). “Web Analytics and e-Metrics in Tourism”. In A. Frew (ed), Information and Communication Technologies in Tourism 2004,  Vienna-New York: Springer.