Staff profile

Chrissie Rowell


Associate Lecturer in Marketing and Advertising

Chrissie wearing a black top smiling

Subject

Marketing

College

College of Business, Law and Social Sciences

Email

c.rowell@derby.ac.uk

About

I joined the Faculty of Business, Law and Social Sciences in 2017 as an Associate Lecturer in Marketing and Advertising with a wealth of hands-on, practitioner-based experience. I have an undergraduate degree in Creative Writing and began my career in journalism and later moved into agency based commercial copywriting. Having progressed through agency account management to creative direction, I now run a marketing agency and a team of creatives and digital developers, providing marketing support for businesses both offline and online. I also have a digital specialism and I conduct End Point Assessments for Apprentices in Digital Marketing.

Through my MSc in Marketing Management, I focused on consumer behaviour in the alcohol retail sector and continue to develop my research in this area. My other research areas of interest are the use of sex, gender and stereotypes in advertising. I am passionate about bringing creativity into the classroom and enjoy finding new ways to deliver theory and academic content to make it fun, engaging and relevant to students; blending it with my own industry knowledge to provide a fully contextualised learning experience.

Teaching responsibilities

My main teaching subjects are marketing and advertising, I teach on the following modules:

Qualifications

Experience in industry

I have worked in marketing and advertising for 15 years on accounts for Unilever, Garnier, Revlon, Experian, Toyota, Jaguar, Land Rover, Amazon and Cadbury, to name just a few clients. Throughout my career progression I have specialised in the following areas:

I have worked for and continue to work with SMEs in B2B and B2C in sectors such as retail, manufacturing, professional services and hospitality and leisure. Through the university's Low Carbon Network and Enscite projects, I have supported many businesses in the D2N2 area with marketing and digital training.

Additional interests and activities

My personal interests are animal rights and plant-based living, fashion, pop culture and current affairs. I enjoy reading, writing, travelling and spending time with my two young children.

Recent publications

My academic research on gin purchasing behaviour has been published by New Food Magazine.

As a journalist, I also have publishing experience with Conde Nast and other national and local press, in the following areas:

Five glasses of gin and tonic in a row, each with a different garnish - Lemon, grapefruit, cucumber, berries and a mint leaf, orange.

Chrissie Rowell, Lecturer in Marketing and Advertising at the University of Derby, discusses her recent research into the purchase and consumption of gin, and how it shows the extent to which women are driving the popularity of the spirit.