Staff profile

Dr Boban Simonovic

Lecturer in Psychology




College of Health, Psychology and Social Care


University of Derby Online Learning

Research centre

Human Sciences Research Centre





I joined the University of Derby as a Lecturer in Psychology in November 2017, having previously worked as an associate lecturer (online), and as a teaching assistant on campus. During my time, taught a range of undergraduate and postgraduate modules, including The Psychology of Rationality, Introduction to Cognitive Psychology, Psychology in Practice, Research Methods and Analysis in Psychology, Biological Base of Behavior, Health Psychology, Individual Differences and Cognitive Behavior and Performance modules.

Research interests

My research incorporates different disciplines within the Psychology in order to investigate people’s decision-making, critical thinking ability and beliefs.  

I use Individual differences, Biopsychology and Cognitive approach to explain impairment in decision-making. Main Research Interest include:

  1. Decision-making
  2. ‘Rationality’ and ‘Irrationality of people’s behaviour
  3. The effect of stress on health and decision-making
  4. Critical thinking


  • BSc (Hons) Psychology – University of Derby
  • MSc in Health  Psychology – University of Derby
  • PhD in Psychology – University of Derby

Recent publications

  • Simonovic, B., Stupple, E. J. N., Gale, M., & Sheffield, D. (2017). Stress and risky decision making cognitive reflection, emotional learning or both. Journal of Behavioral Decision Making, 30, 658-665.
  • Simonovic, B., Stupple, E. J. N., Gale, M., and Sheffield, D. (2017). 'Pupil Dilation and Cognitive Reflection as Predictors of Performance on the Iowa Gambling Task' In (Eds.) G. Gunzelmann, A. Howes, T. Tenbrink, E.J. Davelaar: Proceedings of the 39th Annual Conference of the Cognitive Science Society, Cognitive Science Society, Cambridge MA, p. 3180-3185.
  • Simonovic, B., Supple, E. J. N., Gale, M., & Sheffield, D. (2018). Performance Under Stress: An Eye-Tracking Investigation of the Iowa Gambling Task (IGT). Frontiers in Behavioral Neuroscience
  • Hussain, Z., Simonovic, B., Stupple, E. J. N., & Austin, M. (2019). Using Eye Tracking to Explore Facebook Use and Associations with Facebook Addiction, Mental Well-being, and Personality. Behavioral Sciences, 9, 19.
  • Simonovic, B., Supple, E. J. N., Gale, M., & Sheffield, D. (2019). Sweating the small stuff: A Meta-analysis of Skin Conductance on the Iowa Gambling Task. Cognitive, Affective, and Behavioral Neuroscience, 5, 1097-1112



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Boban Simonovic, Associate Lecturer in Psychology at the University of Derby gives his top tips on how to avoid the Black Friday sales trap.