Staff profile

Kuldeep Banwait

Programme Leader for BA (Hons) Marketing (PR and Advertising)

Kuldeep Banwait at an Open Day.




College of Business, Law and Social Sciences


Derby Business School

Research centre

Centre for Business Improvement, University Professorial Council


Kedleston Road, Derby Campus



I am currently the Undergraduate Marketing Programme Leader (since August 2009). The role allows me to take responsibility for providing a clear purpose, through market research via employer engagement contributing to the continuous development of the Marketing Programmes. This has involved peer managing colleagues to buy into a clear and shared vision of 'research informed, employability and skills oriented' at the heart of our marketing provision.

I am passionate about developing ongoing relationships with local businesses, employers and professional bodies, to ensure that our programmes are current and continue to be informed by research and industry. I am involved with international recruitment activities, working with our partners in China and India.

Teaching responsibilities

I currently lead and teach on a range of undergraduate Marketing and Advertising modules:

I co-teach on the postgraduate International Marketing Communications module. I am passionate about interactive learning where the tutor and the students co-create knowledge. The modules I have been involved have utilised guest speakers, up to date case studies and research, to encourage students draw links between marketing research and practice.

Research interests

I am currently interested in the 'Marketisation of Higher Education' debate in the UK. This is the topic of my doctoral research which examines the interplay of government policy, economics, consumer culture and consumer psychology on the 'student as customer' metaphor. I am currently writing a book chapter and a conference paper for forthcoming publications discussing the 'Beyond Student as Customer' to 'Student as Co-creator' and how emerging technologies will play a debatable yet revolutionary role as the Higher Education provision continues to shift and change over the coming years.

Membership of professional bodies

Additional interests and activities

Recent publications