Staff profile

Hildegard Wiesehofer-Climpson

Lecturer in Marketing and Operations




College of Business, Law and Social Sciences


Derby Business School


Kedleston Road, Derby Campus



I am a Senior Lecturer in the Marketing Division of the Derby Business School. My main teaching focus  in the area of Consumer Behaviour and Brand Development and Management at both undergraduate and postgraduate levels both in the UK and in collaboration with our overseas partners. I am also programme leader for the specialist BSc in Marketing with Consumer Psychology and responsible for ensuring its currency and quality.

I am fortunate to work in a very dynamic environment and a subject area that is constantly evolving, thus presenting a wide range of opportunities for research and for industry collaboration and consultancy projects.

I am an active researcher within the consumer behaviour area and am interested in discovering consumption motivation, expectations and perceptions and the impact that consumption has on consumer satisfaction.

I also encourage students to take ownership of their learning and provide opportunities to discuss their learning both through extensive email contacts and during student drop-in sessions.

Teaching responsibilities

I teach on the following modules:

I also mentor students on the BA Business Management and am personal tutor for the students taking Marketing with Consumer Psychology.

Professional interests

I have been working at the University of Derby since 1990 and have been involved in the development and leadership of a number of programmes, including the BA (Hons) Business Studies, the MA Marketing Management and the specialist programme BSc (Hons) in Marketing with Consumer Psychology, for which I am I currently programme leader.

Following further studies in Psychotherapy, I reduced my full time role at Derby to enable me to work in private practice, and to pursue other interests outside work. I became a Fellow of the Higher Education Academy in 2015. This enabled me to take a valuable fresh look at my teaching philosophy and practice, and to identify my own learning needs to ensure my own relevance in a fast changing education environment.

Research interests

My early research and publications focused very much on skills and competences needed to ensure employability of undergraduates studying on business related programmes. This lead to the development and subsequent teaching of a number of skills modules and a continuing interest in the professional skills development, mentoring and personal tutoring.

Following further qualifications in Marketing (CIM Diploma and MA Marketing), and Psychotherapy (PG Dip.), my research interest has shifted to the social and cognitive aspects that influence consumption processes - from the initial impulse to purchase/ consume to the way consumers and organisations dispose of products or end service relationships.

I also work as research consultant, focusing mainly on small and not-for-profit organisations, and advise these on ways to improve the exchange process for both the organisation and their customers. For example, a large study of the use of parks for Derby City Council provided valuable information about the different groups of visitors and their expectations and perceptions of the facilities. Work carried out for the Austin Community Centre in Derby lead to a Staff Excellence Award.

I am currently researching the motivation both of individuals, who open their private gardens to the public to raise money for charities and the motivation and expectations of their visitors. The outcome of this research will inform organisations such as the National Garden Scheme and will hopefully lead to improvements in the services offered.

Membership of professional bodies


Undergraduate qualifications

 Postgraduate qualifications

Professional Qualifications

Recent conferences

Experience in industry

As a practicing marketer prior to entering Higher Education I acted as a consultant for a number of organisations. These include Datatrade (Northampton), Pedigree Petfoods, Addis, Weetabix, and National Express. My focus now is on smaller organisations, and particularly those in the not-for-profit sector, and I frequently utilise these links to provide learning opportunities for students (Example).

Student consultation project for Haddon Hall and DRCS.

With regards to other HE experience, I have acted as a member on the validation panels at Stafford, Liverpool John Moore and Lincoln University, as well as the Open University in Greece, and have been external examiner at a number of Universities in the UK.

Other projects carried out include a "Usage Study of Green Spaces" for Derby City Management Team, an Expectation and Satisfaction Study for Trent busses, Analysis of service delivery and development of a Blue-print for a regional firm of lawyers.

I am a practicing psychotherapist and trustee of a mental health organisation and run short therapy courses for groups.

International experience

Prior to settling in the UK, I have lived and worked in a number of countries, gaining valuable experience of cultural differences and how these impact on our world view and our learning.

I have delivered HE courses in a number of countries, including Germany, Greece, Malawi and Switzerland, and am responsible for monitoring the quality of teaching and assessment wherever my modules are taught.

Being a foreign national, I am acutely aware of the issues faced by students, who do not study in their native language and am able to offer advice on overcoming some of these hurdles.

Additional interests and activities

I am a founder member of the Middleton Environment Group, which aims to raise awareness about environmental issues and helps to support local projects through fundraising activities. Such fundraisers include the annual open garden event, a produce show, and the publication of a walking booklet.

I also play various instruments as part of a music group, take art lessons and keep fit through swimming, walking, playing badminton and further development of my garden, which is open twice a year to the public via the National Garden Scheme.

In the media

Recent publications