Staff profile

Professor Clare Brindley


Associate Provost

Professor Clare Brindley

Research centre

University Professorial Council

ORCiD ID

0000-0002-6951-2173

Campus

Kedleston Road, Derby Campus

Email

c.brindley@derby.ac.uk

About

I am Associate Provost and Professor of Marketing and Entrepreneurship. I am based in the University's Research and Knowledge Exchange Office, which means I am involved in developing and supporting research activity across the University. My team is responsible for researcher development, research impact, REF submission, and the PGR experience. 

Research interests

  • I am interested in the interface of gender, small business, and marketing. The other theme of my research is in the area of supply chain risk.
  • 2021 British Academy of Marketing Best Developmental Paper in the Marketing and Retail track with Foster C Retail Pop-Ups

Membership of professional bodies

  • Member of the Chartered Institute of Marketing
  • Fellow of the Royal Society of Arts (Elected)
  • Member of the Institute of Small Business and Entrepreneurship
  • Member ESRC Peer Review College
  • Member of BAM
  • Founder/Member of ISCRIM (International Supply Chain Risk Management Network)

Qualifications

  • BA (Hons)
  • Pg Dip Marketing Managment
  • PhD

Recent conferences

Brindley C, Foster C, Oxborrow L and Armansdottir G  ' Co-creating value in independent retail: are pop-ups the solution to post-covid retail recovery?' BAM  September 2021

Foster, C. Brindley C. Ghosh R and Armansdottir G (2017) 'Value co-creation in temporary, independent retailing: a study of customer value perceptions of pop-up stores', Presented at Academy of Marketing Conference (AM2017), Hull University Business School, 3-6 July. 

Foster, C, Brindley C., Oxborrow L and Armansdottir G. (2017) 'The role of value co-creation in SME pop-up retail space: a supply-side relational stakeholder perspective.', Presented at the 19th of the European Association for Education and Research in Commercial Distribution, Dublin, Ireland, 4-6th July. 

Talay C., Oxborrow L. and Brindley C. (2017) The use of power in self and collective interests of retailers and small apparel suppliers’ relationships GFMC 2017 : 2017 Global Fashion Management Conference at Vienna 6-9th July, 2017 

Experience in industry

  • Consultancy in a range of SMEs and OEM's
  • Marketing Management positions in B2B and Services

In the media

  • Future of the High Street Retail podcast with Foster C for Linney
  • Notts TV on Women and Small Business 23/10/14
  • FT 24/7/12 Small Business
  • BBC Radio Notts on Women in Small Business
  • Nottingham Post Women Entrepreneurs
  • Zurich/Wall Street Post micro-site on Supply Chain Risk November 2012

Recent publications

  • Talay, C., Oxborrow, L., Brindley, C. (2020) ‘How small suppliers deal with the buyer power in asymmetric relationships within the sustainable fashion supply chain’. Journal of Business Research, Vol 117 (Sept), pp. 604-614. 
  • Talay, C., Oxborrow, L., Brindley, C. (2018) ‘An exploration of power asymmetry in the apparel industry in the UK and Turkey'. Industrial Marketing Management, Vol 74 (Oct), pp. 162-174. 
  • Foster, C .and Brindley, C. (2018) ‘Female entrepreneurial networking in the marketing services sector.’ Qualitative Market Research, Vol 21 (2), pp.182-201. 

Chapters in Books

  • Topimin, S. Brindley C. and Foster C.(2018) 'A conceptual framework for women’s business survival in the handicraft industry in Malaysia.' in Shumaila Y. Yousafzi et al (eds.) Contextual Embeddedness of Women's Entrepreneurship: Going Beyond a Gender Neutral Approach. London: Routledge. 
  • Armannsdottir, G., Brindley, C., Foster, C., Wheatley, D. and Pich, C. (2016) An exploration of Icelandic marketing women entrepreneurs in Diaz C. Brush C., Gatewood E. & Welter F. Women's Entrepreneurship in global and local contexts Edward Elgar forthcoming
  •  Brindley, C., Foster, C. and Wheatley, D. (2014) ‘Career development path of the female entrepreneur’ in Kelly, L. Entrepreneurial women: new management & leadership models Praeger pp.121-138
  • Brindley, C.S., Foster, C. and Wheatley, D. (2013) 'Marketing women: a sector experience' in Kariv, D. Female Entrepreneurship and New Venture Creation, Routledge, pp.93-99                      
  • Brindley, C., Oxborrow, L. (2014) Aligning the sustainable supply chain to green marketing needs: A Case Study Industrial Marketing Management, 43:45-55