Derby County Partnership Deal With University Of Derby Announced

Kedleston Road campus 504x257 Derby County Partnership Deal With University Of Derby Announced

Date posted: 30 July 2013

The University of Derby has extended its strong association with Derby County Football Club for the upcoming 2013/14 season.

After sponsoring the North Stand at Pride Park Stadium for the last three seasons, the University has agreed a new partnership deal which includes becoming the naming rights partner of the Rams' Moor Farm Training Ground, the provision of education to Academy staff and players, and the launch of a unique Sport Management degree.

The agreement will see Moor Farm renamed as the 'Derby County Training Centre in partnership with the University of Derby'. The University will also have a number of sponsorship elements at the Stadium, along with access to the training ground and coaching staff for its football team.

Derby County President and Chief Executive Sam Rush commented: "We're delighted to announce the University of Derby as a naming rights partner of our Training Ground.

"We've enjoyed a strong and successful working partnership with the University over the course of the last few years and it's positive news that they've decided to take this to the next level.

"The naming rights avenue is one that we've looked to pursue in recent months and we feel the University of Derby is a perfect fit."

In addition to renaming the Training Ground, the University of Derby is also launching a new BA (Hons) Sport Management degree - the first of its kind in the UK - which will work in conjunction with Derby County Football Club to give students 'real world' experience in the business of football.

Professor John Coyne, Vice-Chancellor of the University of Derby, said: "As a long standing supporter of Derby County, the University is delighted to build further on our excellent relationship and we are particularly excited by the prospect of working more closely with Academy staff and players.

"The Club shares both the philosophies and approach of the University of Derby, as highlighted by its continued investment in its Academy and the opportunities given to young players to progress to the first-team. We offer our full support to the Rams and wish them every success in their quest to challenge for the top six this season."

On the BA (Hons) Sport Management degree, Professor Coyne added: "It is fantastic to be launching the degree, which is the first of its kind in the UK to apply a field based 'learning lab' at a professional Football Club.

"It is a unique degree of two halves, offering students the opportunity to immerse themselves within business and football. Lectures will take place at the University of Derby with work-related sessions giving students an insight into human resources, finance, media, public relations, sport development and the community being held at Derby County.

"Graduates of this degree will have an excellent basis for a career in national and global sport, and event and business management industries."

Professor Coyne joined Sam Rush yesterday (July 29) to launch the new sponsorship deal at the Derby County Training Centre in partnership with the University of Derby, officially announcing the new naming rights partner of the training ground and launching the BA (Hons) Sport Management degree.

Places are limited on this unique degree course. For further information visit website or contact Charles Spring, University Subject Manager for Sport, on 01332 594648 or

For further media information about this press release please contact Sean Kirby, University of Derby Press and PR Officer, on 01332 591891 or email:

Use of personal data

Our policy is to only use the data you supply to us for use in regard to the work of the University of Derby. We do not pass on your data to any other third party under any circumstances.