If you want to explore the critical importance of commercial management of IT and the strategic importance that business analytics has within organisations to propose and instigate IT based solutions alongside strong marketing, this is the course for you.
On this course, you can combine your interests in marketing and business technology to develop skills which will enable you to forge a career in areas like management of big data, marketing insights, business analysis or consultancy. You'll gain broad knowledge of current and future business technologies, including different types of databases, decision-making systems and e-commerce. You’ll also critically evaluate the commercial management of IT and explore the strategic importance of business analytics. You’ll develop the ability to use this knowledge to inform strategic decisions and to evaluate and propose IT-related solutions to marketing problems.
Choose your pathway
All our Marketing degrees have a common first year. After that, you can continue on your chosen pathway, choose our general BA (Hons) Marketing or you can choose one of our other specialist pathways:
Please note that our modules are subject to change - we review the content of our courses regularly, making changes where necessary to improve your experience and graduate prospects.
Our teaching methods will be varied, interactive and engaging. You will take part in:
- Lectures and seminars — led by our own tutors as well as occasional guest speakers from the marketing world
- Individual and group-based practical assignments, such as creating advertising slogans, blogs, infographics, social media profiles, videos and TV commercials. Many of these will be for real company briefs
- Visits to exhibitions, trade fairs and companies
- Placements and internships
- Research projects
How you are assessed
You will be assessed through coursework, which will incorporate individual assignments as well as group tasks. These focus on applying what you have learned to real business scenarios and producing the kind of work that might be expected in a marketing role, for example:
- Written reports based around research, including data and case studies
- Visual presentations
- Creative outputs such as infographics, short advertisements, films, blogs, podcasts or bespoke projects and pitches for clients
- At levels 4 and 5, you will take part in some group work, which prepares you for the marketing workplace, but at level 6, you will be working independently so you can deepen your research and critical analysis skills.
Personal academic tutoring
Your personal academic tutor will work with you to help you get the most out of your time at university. Having someone to talk to about your academic progress, your university experience and your professional aspirations is hugely valuable. We want you to feel challenged in your studies, stretched but confident to achieve your academic and professional goals.
Find out more about personal academic tutoring
2024 entry
| Requirement | What we're looking for | | UCAS points | 112-120 |
| A Level | BBC-BBC |
| BTEC | DDM-DMM |
| GCSE | GCSE Maths and English Grade 4/Grade C (or above) or equivalent qualification |
| Access to HE | Pass Access to HE Diploma with 60 credits: 45 at Level 3 with a minimum of Distinction: 15, Merit: 24, Pass: 6 |
English language requirements
IELTS: 6.0 (with at least 5.5 in each skills area)
How to apply
Please look at our application deadlines before you apply.
Demand for data insight specialists in marketing is high. Your skills in both the marketing and IT field could lead to a range of roles in fields such as database management, marketing insights, purchasing or logistics.
Or why not study further with our: MSc Marketing Management (Alumni discount available)
Careers and Employment Service
Our Careers and Employment Service can help you boost your employment skills by connecting you with employers for work placements, part-time jobs, and volunteering. They can also offer guidance on career options, CV writing, or starting your own business.
If you need any more information from us, eg on courses, accommodation, applying, car parking, fees or funding, please contact us and we will do everything we can to help you.
Contact us Contact us Teaching hours
Like most universities, we operate extended teaching hours at the University of Derby, so contact time with your lecturers and tutors could be anytime between 9am and 9pm. Your timetable will usually be available on the website 24 hours after enrolment on to your course.
Additional costs and optional extras
We’re committed to providing you with an outstanding learning experience. Our expert teaching, excellent facilities and great employability prepare you for your future career. As part of our commitment to you we aim to keep any additional study costs to a minimum. However, there are occasions where students may incur some additional costs.
The information provided on this page is correct at the time of publication but course content, costs and other individual course details do change from time to time and are updated as often as possible, so please do check these pages again when making your final decision to apply for a course. Any updated course details will also be confirmed to you at application, enrolment and in your offer letter.
Included in your fees
- Opportunity to take a CIM module exam at the end of the second and third year (exam fees paid for first sit only)
- Opportunity of part funded trips, optional with limited places available
- Access to a range of software on university lab PCs
Please note: Our courses are refreshed and updated on a regular basis. If you are thinking about transferring onto this course (into the second year for example), you should contact the programme leader for the relevant course information as modules may vary from those shown on this page.
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