Vic Curtis

Vic Curtis

Position: Senior Lecturer in Enterprise and Entrepreneurship

College: College of Business

Department: Derby Business School

Subject area: Business and Management

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About

I am a Lecturer in Business Management.

  • I want to ensure that our students enhance their learning through more active, experiential and applied teaching, learning and assessment approaches which are relevant and useful to businesses.
  • I want to help small businesses (particularly micro businesses) gain the skills and knowledge to help them attract and retain more customers.

Teaching responsibilities

I specifically teach in the areas of Enterprise and Entrepreneurship, Marketing and Strategy, and at the crossover of these disciplines. Examples of modules which I teach on include:

  • UG Enterprise, entrepreneurship and innovation modules
  • UG International business and strategy modules
  • UG Independent Studies module
  • PG Strategy & Leadership in Marketing module
  • PG MSc Marketing Management Joint Programme Leader

Research interests

My research currently focuses on three specific areas:

  • Firstly, how to measure and enhance learning through more active, experiential and applied teaching approaches with a particular emphasis on deep and surface learning, both for students and within the business community.
  • Secondly, the application of more creative and innovative elements (such as multimedia technologies) within both formative and summative assessment practices to encourage a more enterprising portfolio of evidence which students can present.
  • Thirdly, determining how small businesses (particularly micro businesses) can improve their marketing so that they can attract more new customers whilst retaining existing ones.

Membership of professional bodies

  • Fellow of the Higher Education Authority
  • Member of Chartered Management Institute
  • Member of Institute of Chemical Engineers
  • Chartered Engineer

Qualifications

  • MBA (University of Nottingham)
  • PGCHE (University of Derby)
  • BSc Chemical Engineering (Loughborough University of Technology)

Recent publications

  • Curtis V. and Moon R.J. (2015) ‘Active Entrepreneurship Education and the Deep Learning Effect’ In preparation for Education + Training
  • Moon R.J., Curtis V. and Dupernex S. (2013) ‘How Enterprise Education Can Encourage Deep Learning to Improve Student Employability?’ Industry & Higher Education, Vol. 27, No 6, pp.433-448
  • Moon R.J., Curtis V. and Dupernex S. (2013) ‘How Can Enterprise Education Encourage Deep Learning to Promote Student Employability?’ Critical Perspectives on Business Management, Vol.1

 

Recent conferences

  • Curtis V., Moon R.J. and Higson R. (2015) ‘A Feast of Formative Video Feedback Served Five Ways’ Learning, Teaching and Assessment Conference 2015, University of Derby, Buxton, 1st July
  • Curtis V., Moon R.J. and Gee S. (2014) ‘Deep Learning in SME Owner/Managers: Is It The Same As Students?’ International Enterprise Educators Conference 2014, University of Newcastle, Newcastle, 3-5th September 
  • Bateman D., Curtis V., Moon R.J. and Gee S. (2014) ‘Deep Learning in SME Owner/Managers: Is It Different From Students?’ Learning, Teaching and Assessment Conference 2014, University of Derby, Buxton, 2nd July
  • Moon R.J. and Curtis V. (2013) ‘A Comparative Analysis of Student Learning in the UK and Botswana’ Institute for Small Business and Entrepreneurship Conference 2013, City Hall, Cardiff, 12-13th November
  • Moon R.J. and Curtis V. (2013) ‘Can Enterprise Education Promote Student Employability?’ International Enterprise Educators Conference 2013, University of Sheffield, Sheffield, 11-13th September
  • Curtis V. and Moon R.J. (2013) ‘An Exploration of Deeper Learning, Higher Grades and an Enhanced Student Experience’ Learning, Teaching and Assessment Conference 2013, University of Derby, Buxton, 4th July
  • Curtis V. (2013) “Using Deep and Surface Learning as a Measure of Student Experience in Enterprise Education” Association of Business School Learning, Teaching and Assessment Conference 2013, Nottingham
  • Moon R.J., Curtis V. and Dupernex S. (2012) “How Enterprise Education in HE can promote Deep Learning to Promote Student Employability” Institute for Small Business and Entrepreneurship Conference 2012, Croke Park, Dublin, 7-8th November
  • Curtis V. and Moon R.J. (2012) “Screen Capture Video for Assignment Introduction, Student Delivery and Assessment Feedback” Learning, Teaching and Assessment Conference 2012, University of Derby, Buxton, 5 July

Experience in industry

My expertise lies at the intersection of enterprise (particularly in small businesses), marketing and strategy. I am both a practitioner and an academic as I started, own and run a small business myself, so I have a good appreciation of the current agenda and activity within the enterprise and small business sector. I started my company to help SMEs achieve profitable growth through increasing sales (eg through market research, marketing and customer acquisition) whilst reducing costs through operational and efficiency improvements. These business consultancy activities have included undertaking and managing contract market research projects and customer surveys, conducting strategic analyses, developing business and marketing plans (and then implementing those plans at a tactical level) and introducing lean thinking. These activities have been for a variety of domestic and international SMEs both in the B2B and B2C arenas, and has resulted in improved company performance once the development solutions have been implemented.

Prior to this, I have had a number of senior roles in sales and marketing positions with various original equipment manufacturers (OEMs). These companies have produced and sold equipment and servives which have ranged from single high precision gauges to multi-million pound capital equipment and installation projects. The majority of these products and services were for international clients.

International experience

I have both sold and commissioned equipment as far afield as Fiji, Japan, Thailand and the Phillipines, through most Western European countries to the USA, Canada, Mexico and Brazil.

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