Available in clearing

 - Call +44 (0)1332 592019

Course details

Study options

Full-time: 4 years, Part-time: Up to 8 years

UK/EU fee

£9,250 per year (2019/20)

International fee

£13,250 per year (2019/20)

UCAS points

72 (September 2019 entry)

UCAS code


Course level



BA (Hons)

Start date



Kedleston Road, Derby Campus

This course is available as a Joint Honours degree.

View Joint Honours optionsView Joint Honours options

Course description


Top10Marketing at Derby has been ranked Top 10**The Guardian University Guide 2020
Why you should study Marketing at the University of Derby

Studying Marketing (PR and Advertising) with a Foundation Year is for you if you have the ability to study for a degree, but don’t have the necessary formal qualifications to enter directly on to the Honours degree programme.

It provides you with a firm grounding in the skills and knowledge you need and introduces you to the subject of marketing, enabling you to achieve your full honours degree in four years.

All companies use marketing as a vital tool to promote products, services and brands to different audiences. The BA (Hons) Marketing, PR and Advertising offers a core understanding of key marketing, branding and communication concepts preparing you for a successful career in marketing, advertising and PR in either an organisation or agency environment.

Relevant, respected, rewarding

This is a practical, in-depth study of one of the most exciting business disciplines. You’ll be fully prepared to plan and execute effective communication campaigns that deliver the right message to the right people at the right time.

As you develop your skills in marketing, PR and advertising techniques you’ll understand how a strong and consistent brand image is developed and what impact it has on business profitability. 

The Chartered Institute of Marketing (CIM)

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

We have joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

CIM logo

Connected in to a business network

Raise your profile and enrich your learning throughout your degree as you network and make connections with agencies and businesses working on consultancy projects and live case-studies and projects.

Learning outside the classroom

You will take part in field trips to trade fairs and exhibitions and work on many live company projects throughout your studies meaning your work is relevant and up-to-date with market trends.

Put your knowledge in to practice and join our ‘student consultancy’ group to build their skills and develop your portfolio .

Learn from the experts

Our teaching team is made up of creative industry practitioners as well as accomplished academics who are enthusiastic, innovative, knowledgeable and ambitious for you. They will be keen to supporting you through your degree to achieve the career you have set your sights on. We have research expertise spanning everything from consumer behaviour to business intelligence with excellent knowledge of the current marketing environment.

The teaching at Derby is great. It is interactive and includes a wide variety of creative skills development such as using design software and photography.

Gareth Rafferty
BA (Hons) Marketing (PR and Advertising)
University of Derby athlete overlaid on neon green chevrons pointing right on a black background

Our Clearing hotline is now open

Worried your exams haven't gone to plan or changed your mind about where you want to study? Call our Clearing hotline on +44 (0)1332 592019 to secure your place for 2019.

Contact our Clearing teamContact our Clearing team

What you will study

You will study modules such as:

  • Business Communication and Decision Making
  • Contemporary Issues in Business
  • Data Analysis for Business
  • Study skills for Business

And you will choose two options from:

  • Law
  • Sociology
  • Political Studies
  • Fundamentals of Human Behaviour

If you don’t have either English or Maths GCSE, you will need to substitute one or two of the above for a module in English and/or Maths.

You will study modules such as:

  • Marketing Fundamentals
  • Managing the Brand
  • Advertising Fundamentals
  • Business Acumen and Entrepreneurship
  • Introduction to Digital Marketing
  • Design and Creativity for Marketers 

You will study modules such as:

  • The Marketing Executive (double module)
  • Integrated Marketing Communications
  • PR and Media Management
  • Marketing Research
  • Digital and Social Media
  • Consumer Behaviour

You can choose to take an optional placement year or move straight to the stage three. Our Careers Office will support you in finding the right position.

You will study modules such as:

  • Independent Study (double module)
  • Marketing Strategy
  • Marketing Across Cultures*
  • Services and Experiential Marketing
  • Content, Copywriting and Creativity
  • PR and Social Media
  • Market Sensing
  • Ethics, Sustainability and Community 

*you'll need to take this module to gain exemptions towards the CIM Diploma in Professional Marketing.

Please note that our modules are subject to change - we review the content of our courses regularly, making changes where necessary to improve your experience and graduate prospects.

Students welcoming guests to a Buxton Open Day

Find out more about Marketing (PR and Advertising)

The best way to find out if studying at Derby is right for you is to experience an Open Day. Get a feel for the city and campus, tour our first-class facilities and see where you could be living.

Book your Open DayBook your Open Day

How you will learn

During your foundation year you will be assessed mainly by coursework, and with some in-class tests. For the rest of your degree you are assessed by coursework and a variety of assignments.

Who you will meet

Maria Potempski is the programme leader. Maria has been a marketing and PR practitioner for many years, working in agencies and consultancy. She has PR’d everything from nuclear reactors to lingerie.

Entry requirements

September 2019 typical entry requirements

UCAS points72 (up to 16 from AS-levels)
Specific requirements at A-levelN/A
Specific requirements at GCSE

GCSE Maths and English are preferred, however if you don't have these qualifications you will be able to undertake Maths and English at L2 as part of your course of study.

IELTS6.0 (with 5.5 in each skills area)
Interview / AuditionN/A

Alternative entry qualifications:

We usually consider an A-level in General Studies as a supplementary qualification. A good application/performance will be taken into account if you do not meet the criteria/offer conditions.

Our entry requirements for this course should be read together with the University's general entry requirements, which details subjects we accept, alternative qualifications and what we're looking for at Derby.

Fees and funding

2019/20 Fees


£9,250 per year

£1,155 per module


£13,250 per year


Further information about our fees and support you may be entitled to.

How to apply

UK/EU students

Full-time students applying to start in September should apply for this course through UCAS or you can apply directly to the University for an undergraduate course if you’re not applying to any other UK university in the same year.

Apply through UCASApply directly to the University

Guidance for EU students post-Brexit

International students

Full-time students applying to start in September should apply for this course through UCAS or you can apply directly to the University for an undergraduate course if you’re not applying to any other UK university in the same year.

Apply through UCASApply directly to the University

Guidance for international applicants applying for an undergraduate degree


Demand for communication specialists in marketing is high. Your skills in campaign development, analysis and measurement of results will be in demand as a marketer who can demonstrate impact and return on investment.

You’ll have a great foundation to begin a successful career in areas like account, product, brand or communications management.

Past students have gone on to work in large, multi-national blue chip companies, some have set up their own businesses; some work in marketing departments, some in specialist businesses; some work in the public sector. In all these areas there is a need for marketing skills for organisations to understand consumer needs and influence consumer behaviours.

“After graduating from the University of Derby I began my career in marketing at Derby City Council as the Marketing Officer for Sport and Leisure. After two years in this role I then progressed to Marketing Executive for Public Transport at East Midlands Airport.”

Kelly McHugh, Marketing graduate

Or why not study further with our:

Contact us

If you need any more information from us, eg on courses, accommodation, applying, car parking, fees or funding, please contact us and we will do everything we can to help you.

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† Additional information about your studies

4 years, or 5 with optional placement year

Up to 8 years 

Download programme specification

Teaching hours

Like most universities, we operate extended teaching hours at the University of Derby, so contact time with your lecturers and tutors could be anytime between 9am and 9pm. Your timetable will usually be available on the website 24 hours after enrolment on to your course.

Please note: Our courses are refreshed and updated on a regular basis. If you are thinking about transferring onto this course (into the second year for example), you should contact the programme leader for the relevant course information as modules may vary from those shown on this page.


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