Studying Marketing (PR and Advertising) with a Foundation Year is for you if you have the ability to study for a degree, but don’t have the necessary formal qualifications to enter directly on to the Honours degree programme.
It provides you with a firm grounding in the skills and knowledge you need and introduces you to the subject of marketing, enabling you to achieve your full honours degree in four years.
All companies use marketing as a vital tool to promote products, services and brands to different audiences. The BA (Hons) Marketing, PR and Advertising offers a core understanding of key marketing, branding and communication concepts preparing you for a successful career in marketing, advertising and PR in either an organisation or agency environment.
Relevant, respected, rewarding
This is a practical, in-depth study of one of the most exciting business disciplines. You’ll be fully prepared to plan and execute effective communication campaigns that deliver the right message to the right people at the right time.
As you develop your skills in marketing, PR and advertising techniques you’ll understand how a strong and consistent brand image is developed and what impact it has on business profitability.
The Chartered Institute of Marketing (CIM)
The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.
We have joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.
Connected in to a business network
Raise your profile and enrich your learning throughout your degree as you network and make connections with agencies and businesses working on consultancy projects and live case-studies and projects.
Learning outside the classroom
You will take part in field trips to trade fairs and exhibitions and work on many live company projects throughout your studies meaning your work is relevant and up-to-date with market trends.
Put your knowledge in to practice and join our ‘student consultancy’ group to build their skills and develop your portfolio .
Learn from the experts
Our teaching team is made up of creative industry practitioners as well as accomplished academics who are enthusiastic, innovative, knowledgeable and ambitious for you. They will be keen to supporting you through your degree to achieve the career you have set your sights on. We have research expertise spanning everything from consumer behaviour to business intelligence with excellent knowledge of the current marketing environment.
During your foundation year you will be assessed mainly by coursework, and with some in-class tests. For the rest of your degree you are assessed by coursework and a variety of assignments.
Who you will meet
Maria Potempski is the programme leader. Maria has been a marketing and PR practitioner for many years, working in agencies and consultancy. She has PR’d everything from nuclear reactors to lingerie.
September 2019 typical entry requirements
|UCAS points||72 (up to 16 from AS-levels)|
|Specific requirements at A-level||N/A|
|Specific requirements at GCSE|
GCSE Maths and English are preferred, however if you don't have these qualifications you will be able to undertake Maths and English at L2 as part of your course of study.
|Interview / Audition||N/A|
Alternative entry qualifications:
- BTEC - MPP
- Pass Access to HE Diploma 60 credits: 45 at Level 3 and 15 at Level 2.
We usually consider an A-level in General Studies as a supplementary qualification. A good application/performance will be taken into account if you do not meet the criteria/offer conditions.
Our entry requirements for this course should be read together with the University's general entry requirements, which details subjects we accept, alternative qualifications and what we're looking for at Derby.
Demand for communication specialists in marketing is high. Your skills in campaign development, analysis and measurement of results will be in demand as a marketer who can demonstrate impact and return on investment.
You’ll have a great foundation to begin a successful career in areas like account, product, brand or communications management.
Past students have gone on to work in large, multi-national blue chip companies, some have set up their own businesses; some work in marketing departments, some in specialist businesses; some work in the public sector. In all these areas there is a need for marketing skills for organisations to understand consumer needs and influence consumer behaviours.
“After graduating from the University of Derby I began my career in marketing at Derby City Council as the Marketing Officer for Sport and Leisure. After two years in this role I then progressed to Marketing Executive for Public Transport at East Midlands Airport.”
Kelly McHugh, Marketing graduate
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† Additional information about your studies
4 years, or 5 with optional placement year
Up to 8 years
Download programme specification
Like most universities, we operate extended teaching hours at the University of Derby, so contact time with your lecturers and tutors could be anytime between 9am and 9pm. Your timetable will usually be available on the website 24 hours after enrolment on to your course.
Please note: Our courses are refreshed and updated on a regular basis. If you are thinking about transferring onto this course (into the second year for example), you should contact the programme leader for the relevant course information as modules may vary from those shown on this page.