- Marketing has been ranked in the Top 10 in The Guardian University Guide 2019
- Marketing ranked Top 10 for learning opportunities in the National Student Survey 2018
- Combine essential skills and knowledge of marketing whilst developing managerial skills
- Placements, internships and hands-on projects for companies enable you to work on real marketing issues and develop your marketing skills
- You can choose to take a placement year in your third stage to give you a taste of business life, or progress straight to the final stage where you study the strategic aspects of marketing
This degree will provide you with a solid grounding in marketing whilst helping you to develop managerial skills so you can go into employment at senior levels within any business sector.
Every business has a requirement to market their goods or services, some have in house teams that create campaigns, and others outsource them to creative agencies. However, all have a requirement to monitor, manage and implement marketing activity if a business is to be successful and profitable.
We equip you with the skills, confidence and creativity to shape an organisation’s marketing strategy and help it develop a customer-led approach to business opportunities. You’ll learn how to combine all elements of the marketing mix and you’ll gain the skills and positive attitude needed to manage in house teams or outsourced agencies to achieve business goals.
Real world experience
A placement or internship will give you the chance to build your professional profile, skills and networks. You’ll also benefit from our strong links with regional marketing and communication agencies to ensure that your learning is up to date and reflecting the real world.
The programme includes real world case studies working with local organisations, visits to exhibitions, trade fairs and companies, and guest speakers from industry. You could also have the opportunity to study abroad for one semester, a superb chance for you to expand your world view, bring back new ideas and define your career plans.
Learn from the experts
Our teaching team is enthusiastic, innovative, knowledgeable, and ambitious for you, supporting you all the way. The team is made up of industry experienced marketing specialists. They include influential researchers shedding new light on areas including customer behaviour and market sensing.
We offer field trips to trade fairs, visits to exhibitions and we work on numerous live company projects to guarantee our courses are relevant and up to date with current market trends. There is also an opportunity to join a ‘student consultancy group' for those who wish to develop their skills and grow a professional portfolio.
You will be encouraged to be creative, whether you're creating eye-catching media, memorable slogans or designing mood boards to find new innovative ways to communicate with your audience. Some of your learning will be classroom based, sometimes you will want to use computer labs and at other times you may work in a studio.
You will learn to be adaptive in your communications to meet the needs of different consumers. Above all you will develop practical skills of marketing, alongside the sound theories and this process will be enhanced through work based learning such as projects and your Placement.
Our BA (Hons) Marketing Management modules are assessed by coursework and a variety of assignments.
Who you will meet
Dr Barbara Tomasella
Dr Charles Hancock
Dr Kuldeep Banwait
Dr Alison Lawson
September 2019 typical entry requirements
|UCAS points||120 (up to 16 from AS-levels)|
|Specific requirements at A-level|
No specific subject requirements
|Specific requirements at GCSE||GCSE Maths and English Grade C/Grade 4 (or above) or equivalent qualification|
|Interview / Audition||N/A|
Alternative entry qualifications:
- BTEC - DDM
- Access to HE Diploma - 60 credits: 45 at level 3 with a minimum of Dist: 15 Merit: 24 Pass: 6
We usually consider an A-level in General Studies as a supplementary qualification. A good application/performance will be taken into account if you do not meet the criteria/offer conditions.
Our entry requirements for this course should be read together with the University's general entry requirements, which details subjects we accept, alternative qualifications and what we're looking for at Derby.
Fee information for 2019/2020 will be available soon.
† Additional information about your studies
4 years with a placement year
Like most universities, we operate extended teaching hours at the University of Derby, so contact time with your lecturers and tutors could be anytime between 9am and 9pm. Your timetable will usually be available on the website 24 hours after enrolment on to your course.
Please note: Our courses are refreshed and updated on a regular basis. If you are thinking about transferring onto this course (into the second year for example), you should contact the programme leader for the relevant course information as modules may vary from those shown on this page.
* This course is subject to validation.