Course details

Study options

Full-time: 3 years, Part-time: Up to 6 years †

UK/EU fee

£9,250 per year (2019/20)

International fee

£13,250 per year (2019/20)

UCAS points

120 (September 2019 entry)

Course level

Undergraduate

Qualification

BA (Hons)

Start date

September

Location

Kedleston Road, Derby Campus

Course description

This degree will provide you with a solid grounding in marketing whilst helping you to develop managerial skills so you can go into employment at senior levels within any business sector.

Highly relevant

Every business has a requirement to market their goods or services, some have in house teams that create campaigns, and others outsource them to creative agencies. However, all have a requirement to monitor, manage and implement marketing activity if a business is to be successful and profitable.

We equip you with the skills, confidence and creativity to shape an organisation’s marketing strategy and help it develop a customer-led approach to business opportunities. You’ll learn how to combine all elements of the marketing mix and you’ll gain the skills and positive attitude needed to manage in house teams or outsourced agencies to achieve business goals.

Real world experience

A placement or internship will give you the chance to build your professional profile, skills and networks. You’ll also benefit from our strong links with regional marketing and communication agencies to ensure that your learning is up to date and reflecting the real world.

The programme includes real world case studies working with local organisations, visits to exhibitions, trade fairs and companies, and guest speakers from industry. You could also have the opportunity to study abroad for one semester, a superb chance for you to expand your world view, bring back new ideas and define your career plans.

Learn from the experts

Our teaching team is enthusiastic, innovative, knowledgeable, and ambitious for you, supporting you all the way. The team is made up of industry experienced marketing specialists. They include influential researchers shedding new light on areas including customer behaviour and market sensing.

What you will study

  • Marketing Fundamentals
  • Introduction to Digital Marketing
  • Understanding People in Organisations
  • Design and Creativity for Marketers
  • Managing the Brand
  • Finance and Business Performance
  • The Agency Executive (double module)
  • Convergent Media
  • Asset Management
  • Marketing Research

You will choose one of the following optional modules:

  • Consumer Behaviour
  • Digital and Social Media
  • Applied Operations Management
  • Independent Study (double module)
  • Marketing Strategy

You will then choose three of the following optional modules:

  • Marketing Across Cultures (CIM)
  • Services and Experiential Marketing
  • Social Marketing and Sustainability
  • Developing Leadership and Management
  • Content, Copywriting and Creativity

 

How you will learn

We offer field trips to trade fairs, visits to exhibitions and we work on numerous live company projects to guarantee our courses are relevant and up to date with current market trends. There is also an opportunity to join a ‘student consultancy group' for those who wish to develop their skills and grow a professional portfolio.

You will be encouraged to be creative, whether you're creating eye-catching media, memorable slogans or designing mood boards to find new innovative ways to communicate with your audience. Some of your learning will be classroom based, sometimes you will want to use computer labs and at other times you may work in a studio.

You will learn to be adaptive in your communications to meet the needs of different consumers. Above all you will develop practical skills of marketing, alongside the sound theories and this process will be enhanced through work based learning such as projects and your Placement.

Our BA (Hons) Marketing Management modules are assessed by coursework and a variety of assignments. 

Who you will meet

Maria Potempski 

Dr Barbara Tomasella 

Nick Turner 

Tracy Powell 

Christine Harrop-Griffiths 

Dr Charles Hancock 

Dr Kuldeep Banwait 

Dr Alison Lawson 

Lee Miller 

 

Entry requirements

September 2019 typical entry requirements

UCAS points120 (up to 16 from AS-levels)
Specific requirements at A-level

No specific subject requirements

Specific requirements at GCSEGCSE Maths and English Grade C/Grade 4 (or above) or equivalent qualification
Interview / AuditionN/A
PortfolioN/A

 Alternative entry qualifications:

We usually consider an A-level in General Studies as a supplementary qualification. A good application/performance will be taken into account if you do not meet the criteria/offer conditions.

Our entry requirements for this course should be read together with the University's general entry requirements, which details subjects we accept, alternative qualifications and what we're looking for at Derby.

Smiling girl with scarf sitting in cafe with cup of coffee

Find out more about Marketing Management

The best way to find out if studying at Derby is right for you is to experience an Open Day. Get a feel for the city and campus, tour our first-class facilities and see where you could be living.

Book your Open DayBook your Open Day

Fees and funding

2019/20 Fees

 Full-timePart-time
UK/EU

£9,250 per year

£1,155 per module

International

£13,250 per year

N/A

Further information about our fees and support you may be entitled to.

How to apply

UK/EU students

Full-time students applying to start in September should apply for this course through UCAS or you can apply directly to the University for an undergraduate course if you’re not applying to any other UK university in the same year.

Part-time students should apply directly to the University.

Apply through UCASApply directly to the University

International students

Full-time students applying to start in September should apply for this course through UCAS or you can apply directly to the University for an undergraduate course if you’re not applying to any other UK university in the same year.

Apply through UCASApply directly to the University

Information for international applicants

Applying for an undergraduate degree

Contact us

EnquiryEmailPhone
Course: Maria Potempski (Programme Leader) m.potempski@derby.ac.uk +44 (0)1332 592993

If you need any more information from us, eg on courses, accommodation, applying, car parking, fees or funding, please contact us and we will do everything we can to help you.

Contact us Contact us

† Additional information about your studies

4 years with a placement year

Teaching hours

Like most universities, we operate extended teaching hours at the University of Derby, so contact time with your lecturers and tutors could be anytime between 9am and 9pm. Your timetable will usually be available on the website 24 hours after enrolment on to your course.

Please note: Our courses are refreshed and updated on a regular basis. If you are thinking about transferring onto this course (into the second year for example), you should contact the programme leader for the relevant course information as modules may vary from those shown on this page.

* This course is subject to validation.