Course details

Study options

Full-time: 4 years, Part-time: Up to 8 years

UK/EU fee

£9,250 per year (2019/20)

International fee

£13,250 per year (2019/20)

UCAS points

72 (September 2019 entry)

Course level

Undergraduate

Qualification

BA (Hons)

Start date

September

Location

Kedleston Road, Derby Campus

This course is available as a Joint Honours degree.

View Joint Honours optionsView Joint Honours options

Course description

Top10Marketing at Derby has been ranked Top 10**The Guardian University Guide 2020

Foundation Year - helping you to achieve more

Including a foundation year as part of your four-year study programme will give you a head start in your academic and professional life. The foundation year offers the chance to strengthen your skills, knowledge and confidence – with extensive support from our expert staff – before you advance to stage one of your honours degree. It could also be beneficial if you are planning a career change and want to get to grips with aspects of subjects which are new to you.

Our degrees with a foundation year are continuous, meaning that you won’t need to apply again once you have successfully completed the first year.

Highly relevant

Every business has a requirement to market their goods or services, some have in house teams that create campaigns, and others outsource them to creative agencies. However, all have a requirement to monitor, manage and implement marketing activity if a business is to be successful and profitable.

We equip you with the skills, confidence and creativity to shape an organisation’s marketing strategy and help it develop a customer-led approach to business opportunities. You’ll learn how to combine all elements of the marketing mix and you’ll gain the skills and positive attitude needed to manage in house teams or outsourced agencies to achieve business goals.

Real world experience

A placement or internship will give you the chance to build your professional profile, skills and networks. You’ll also benefit from our strong links with regional marketing and communication agencies to ensure that your learning is up to date and reflecting the real world.

The programme includes real world case studies working with local organisations, visits to exhibitions, trade fairs and companies, and guest speakers from industry. You could also have the opportunity to study abroad for one semester, a superb chance for you to expand your world view, bring back new ideas and define your career plans.

Learn from the experts

Our teaching team is enthusiastic, innovative, knowledgeable, and ambitious for you, supporting you all the way. The team is made up of industry experienced marketing specialists. They include influential researchers shedding new light on areas including customer behaviour and market sensing.

The Chartered Institute of Marketing (CIM)

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

We have joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

CIM logo

What you will study

You will study modules such as:

  • Business Communication and Decision Making
  • Contemporary Issues in Business
  • Data Analysis for Business
  • Study skills for Business

And you will choose two options from:

  • Law
  • Sociology
  • Political Studies
  • Fundamentals of Human Behaviour

If you don’t have either English or Maths GCSE, you will need to substitute one or two of the above for a module in English and/or Maths.

  • Marketing Fundamentals
  • Introduction to Digital Marketing
  • Understanding People in Organisations
  • Design and Creativity for Marketers
  • Managing the Brand
  • Finance and Business Performance
  • The Agency Executive (double module)
  • Convergent Media
  • Asset Management
  • Marketing Research

You will choose one of the following optional modules:

  • Consumer Behaviour
  • Digital and Social Media
  • Applied Operations Management
  • Independent Study (double module)
  • Marketing Strategy

You will then choose three of the following optional modules:

  • Marketing Across Cultures (CIM)
  • Services and Experiential Marketing
  • Social Marketing and Sustainability
  • Developing Leadership and Management
  • Content, Copywriting and Creativity

Please note that our modules are subject to change - we review the content of our courses regularly, making changes where necessary to improve your experience and graduate prospects.

Students welcoming guests to a Buxton Open Day

Find out more about Marketing (Management)

The best way to find out if studying at Derby is right for you is to experience an Open Day. Get a feel for the city and campus, tour our first-class facilities and see where you could be living.

Book your Open DayBook your Open Day

How you will learn

We offer field trips to trade fairs, visits to exhibitions and we work on numerous live company projects to guarantee our courses are relevant and up to date with current market trends. There is also an opportunity to join a ‘student consultancy group' for those who wish to develop their skills and grow a professional portfolio.

You will be encouraged to be creative, whether you're creating eye-catching media, memorable slogans or designing mood boards to find new innovative ways to communicate with your audience. Some of your learning will be classroom based, sometimes you will want to use computer labs and at other times you may work in a studio.

You will learn to be adaptive in your communications to meet the needs of different consumers. Above all you will develop practical skills of marketing, alongside the sound theories and this process will be enhanced through work based learning such as projects and your Placement.

Our BA (Hons) Marketing Management modules are assessed by coursework and a variety of assignments. 

Entry requirements

September 2019 typical entry requirements

UCAS points72 (up to 16 from AS-levels)
Specific requirements at A-levelN/A
Specific requirements at GCSE

GCSE Maths and English are preferred, however if you don't have these qualifications you will be able to undertake Maths and English at L2 as part of your course of study.

Interview / AuditionN/A
PortfolioN/A

Alternative entry qualifications:

We usually consider an A-level in General Studies as a supplementary qualification. A good application/performance will be taken into account if you do not meet the criteria/offer conditions.

Our entry requirements for this course should be read together with the University's general entry requirements, which details subjects we accept, alternative qualifications and what we're looking for at Derby.

September 2020 typical entry requirements

UCAS points72 (up to 16 from AS-levels)
Specific requirements at A-levelN/A
Specific requirements at GCSE

GCSE Maths and English are preferred, however if you don't have these qualifications you will be able to undertake Maths and English at L2 as part of your course of study.

Interview / AuditionN/A
PortfolioN/A

Alternative entry qualifications:

We usually consider an A-level in General Studies as a supplementary qualification. A good application/performance will be taken into account if you do not meet the criteria/offer conditions.

Our entry requirements for this course should be read together with the University's general entry requirements, which details subjects we accept, alternative qualifications and what we're looking for at Derby.

Fees and funding

2019/20 Fees

 Full-timePart-time
UK/EU

£9,250 per year

£1,155 per module

International

£13,250 per year

N/A

Further information about our fees and support you may be entitled to.

How to apply

UK/EU students

Full-time students applying to start in September should apply for this course through UCAS or you can apply directly to the University for an undergraduate course if you’re not applying to any other UK university in the same year.

Part-time students should apply directly to the University.

Apply through UCASApply directly to the University

Guidance for EU students post-Brexit

International students

Full-time students applying to start in September should apply for this course through UCAS or you can apply directly to the University for an undergraduate course if you’re not applying to any other UK university in the same year.

Apply through UCASApply directly to the University

Guidance for international applicants applying for an undergraduate degree

Careers

Marketing is a popular choice for graduate careers, with global brands constantly looking out for fresh talent. Our marketing graduates have secured careers in a wide variety of roles working in marketing departments; large multi-national blue chip companies; public sector, specialist businesses or have gone on to set up their own business.

This degree will provide you with a solid grounding in marketing whilst helping you to develop managerial skills so you can go into employment at senior levels within any business sector.

Maria Potempski
Programme leader

Maria is Programme Leader for the Marketing (PR and Advertising) and Marketing (Management) programmes. Prior to joining the University, she was a PR practitioner and developed the undergraduate degree she now leads. The programme has since received a University Excellence Award for Digital Practice, which reflects current creative industries and PR technological practice.

View full staff profileView full staff profile

Contact us

If you need any more information from us, eg on courses, accommodation, applying, car parking, fees or funding, please contact us and we will do everything we can to help you.

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† Additional information about your studies

4 years, or 5 with optional placement year

up to 8 years

Teaching hours

Like most universities, we operate extended teaching hours at the University of Derby, so contact time with your lecturers and tutors could be anytime between 9am and 9pm. Your timetable will usually be available on the website 24 hours after enrolment on to your course.

Please note: Our courses are refreshed and updated on a regular basis. If you are thinking about transferring onto this course (into the second year for example), you should contact the programme leader for the relevant course information as modules may vary from those shown on this page.

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