Available in clearing

 - Call +44 (0)1332 592019

Course details

Study options

Full-time: 4 years, Part-time: Up to 8 years

UK/EU fee

£9,250 per year (2019/20)

International fee

£13,250 per year (2019/20)

UCAS points

72 (September 2019 entry)

UCAS code


Course level



BSc (Hons)

Start date



Kedleston Road, Derby Campus

This course is available as a Joint Honours degree.

View Joint Honours optionsView Joint Honours options

Course description


Top10Marketing at Derby has been ranked Top 10**The Guardian University Guide 2020
Why you should study Digital Marketing at the University of Derby

Studying Marketing (Digital) with a Foundation Year is for you if you have the ability to study for a degree, but don’t have the necessary formal qualifications to enter directly on to the Honours degree programme.

It provides you with a firm grounding in the skills and knowledge you need and introduces you to the subject of marketing, enabling you to achieve your full honours degree in four years.

From social media platforms to smartphones and tablets, the way customers interact with brands is changing beyond all recognition. Digital marketing is now pivotal to every forward-thinking organisation - and a real opportunity for the ambitious marketer to get themselves noticed.

Our BSc (Hons) Marketing (Digital) is unlike any other degree. It equips you with the skills, vision and confidence to apply digital techniques as part of any integrated marketing and communications strategy.

Hands-on experience

The focus is on a genuine use of digital marketing in management. Social media engagement, viral marketing, multi-channel campaigns, content management, online advertising, search engine optimisation, mobile marketing strategies, digital analytics - it’s hands-on learning at its most inspirational.

You will learn how and when to use the differing technologies and techniques and learn to keep up with the latest opportunities. Our links with leading marketing and communications agencies will enhance your understanding of the various applications of those latest trends and technologies. You can even put your skills and ideas into practice on placements and internships, working in a marketing or customer-facing role.

A foundation for success

Alongside the digital know-how and technical experience, you won’t lose sight of the basics. A strong grounding in marketing, business and brand management underpins every aspect of this course.

You’ll learn from a team of marketing professionals whose expertise is in demand. They deliver in-house training for blue chip companies and conduct influential research in areas like customer behaviour and business intelligence.

The Chartered Institute of Marketing (CIM)

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

We have joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

CIM logo
University of Derby athlete overlaid on neon green chevrons pointing right on a black background

Our Clearing hotline is now open

Worried your exams haven't gone to plan or changed your mind about where you want to study? Call our Clearing hotline on +44 (0)1332 592019 to secure your place for 2019.

Contact our Clearing teamContact our Clearing team

What you will study

You will study modules such as:

  • Business Communication and Decision Making
  • Contemporary Issues in Business
  • Data Analysis for Business
  • Study skills for Business

And you will choose two options from:

  • Law
  • Sociology
  • Political Studies
  • Fundamentals of Human Behaviour

If you don’t have either English or Maths GCSE, you will need to substitute one or two of the above for a module in English and/or Maths.

You will study modules such as:

  • Marketing Fundamentals
  • Introduction to Digital Marketing
  • Advertising Fundamentals
  • Managing the Brand
  • Design and  Creativity for Marketers
  • Business Acumen and Entrepreneurship 

You will study modules such as:

  • The Marketing Executive (double module)
  • Integrated Marketing Communications
  • Marketing Research
  • Digital Tools, Technology and Platforms (double module) 

You can choose to take an optional placement year or move straight to the stage three. Our Careers Office will support you in finding the right position.

You will study modules such as:

  • Independent Study (double module)
  • Marketing Strategy
  • Mobile Marketing*
  • Marketing Across Cultures
  • Services and Experiential Marketing
  • Content, Copywriting and Creativity
  • Market Sensing
  • Ethics, Sustainability and Community
  • Online Community Management

*you'll need to take this module to gain exemptions towards the CIM Diploma in Professional Marketing.

Please note that our modules are subject to change - we review the content of our courses regularly, making changes where necessary to improve your experience and graduate prospects.

Students welcoming guests to a Buxton Open Day

Find out more about Marketing (Digital)

The best way to find out if studying at Derby is right for you is to experience an Open Day. Get a feel for the city and campus, tour our first-class facilities and see where you could be living.

Book your Open DayBook your Open Day

How you will learn

During your foundation year you will be assessed mainly by coursework, and with some in-class tests.

For the rest of your degree a wide range of assessments are used that deliver the academic rigour as well as providing practical experience which employers seek. In this programme you will develop social media business profiles, create infographics, build presentations, write reports and more.


Entry requirements

September 2019 typical entry requirements

UCAS points72 (up to 16 from AS-levels)
Specific requirements at A-levelN/A
Specific requirements at GCSE

GCSE Maths and English are preferred, however if you don't have these qualifications you will be able to undertake Maths and English at L2 as part of your course of study.

IELTS6.0 (with 5.5 in each skills area)
Interview / AuditionN/A

Alternative entry qualifications:

We usually consider an A-level in General Studies as a supplementary qualification. A good application/performance will be taken into account if you do not meet the criteria/offer conditions.

Our entry requirements for this course should be read together with the University's general entry requirements, which details subjects we accept, alternative qualifications and what we're looking for at Derby.

Fees and funding

2019/20 Fees


£9,250 per year

£1,155 per module


£13,250 per year


Further information about our fees and support you may be entitled to.

Additional costs and optional extras

How to apply

UK/EU students

Full-time students applying to start in September should apply for this course through UCAS or you can apply directly to the University for an undergraduate course if you’re not applying to any other UK university in the same year.

Apply through UCASApply directly to the University

Guidance for EU students post-Brexit

International students

Full-time students applying to start in September should apply for this course through UCAS or you can apply directly to the University for an undergraduate course if you’re not applying to any other UK university in the same year.

Apply through UCASApply directly to the University

Guidance for international applicants applying for an undergraduate degree


You only have to check out the job vacancies to see that digital marketing experience is now an essential attribute sought by many organisations. Roles like digital marketing manager, digital account manager, social media manager, online community manager, SEO analyst and e-commerce manager offer great prospects for the savvy marketing professional.

As the digital world constantly evolves, the career scope is immense. Many employers are still grappling with the opportunities. Many want an input from the ‘born digital’ generation. With this degree on your CV, you’ll be properly qualified to bring the digital revolution to their marketing strategies.

Tracy Powell
Programme leader

Tracy is the Programme Leader for  Digital Marketing and teaches on a number of modules across all levels of the Undergraduate Marketing programmes. 

View full staff profileView full staff profile

Contact us

If you need any more information from us, eg on courses, accommodation, applying, car parking, fees or funding, please contact us and we will do everything we can to help you.

Contact us Contact us

† Additional information about your studies

4 years or 5 with optional placement year

Download programme specification

Teaching hours

Like most universities, we operate extended teaching hours at the University of Derby, so contact time with your lecturers and tutors could be anytime between 9am and 9pm. Your timetable will usually be available on the website 24 hours after enrolment on to your course.

Additional costs and optional extras

We’re committed to providing you with an outstanding learning experience. Our expert teaching, state-of-the-art facilities and great employability prepare you for your future career. As part of our commitment to you we aim to keep any additional study costs to a minimum. However, there are occasions where students may incur some additional costs.

Included in your fees

Mandatory costs not included in your fees

Optional costs not included in your fees

Please note: Our courses are refreshed and updated on a regular basis. If you are thinking about transferring onto this course (into the second year for example), you should contact the programme leader for the relevant course information as modules may vary from those shown on this page.


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