Available through clearing

 - Call +44 (0)1332 592018

Course details

Study options

Full-time: 4 years, Part-time: Up to 8 years †

UK/EU fee

£9,250 per year (2018/19)

International fee

£12,500 per year (2018/19)

UCAS points

64-96 (September 2018 entry)

UCAS code

N739

Course level

Undergraduate

Qualification

BA (Hons)

Start date

September

Location

Kedleston Road, Derby Campus

This course is available as a Joint Honours degree.

View Joint Honours optionsView Joint Honours options

Course description

Derby Business School brochure

Studying Marketing (Digital) with a Foundation Year is for you if you have the ability to study for a degree, but don’t have the necessary formal qualifications to enter directly on to the Honours degree programme.

It provides you with a firm grounding in the skills and knowledge you need and introduces you to the subject of marketing, enabling you to achieve your full honours degree in four years.

From social media platforms to smartphones and tablets, the way customers interact with brands is changing beyond all recognition. Digital marketing is now pivotal to every forward-thinking organisation - and a real opportunity for the ambitious marketer to get themselves noticed.

Our BSc (Hons) Marketing (Digital) is unlike any other degree. It equips you with the skills, vision and confidence to apply digital techniques as part of any integrated marketing and communications strategy.

Hands-on experience

The focus is on a genuine use of digital marketing in management. Social media engagement, viral marketing, multi-channel campaigns, content management, online advertising, search engine optimisation, mobile marketing strategies, digital analytics - it’s hands-on learning at its most inspirational.

You will learn how and when to use the differing technologies and techniques and learn to keep up with the latest opportunities. Our links with leading marketing and communications agencies will enhance your understanding of the various applications of those latest trends and technologies. You can even put your skills and ideas into practice on placements and internships, working in a marketing or customer-facing role.

A foundation for success

Alongside the digital know-how and technical experience, you won’t lose sight of the basics. A strong grounding in marketing, business and brand management underpins every aspect of this course.

You’ll learn from a team of marketing professionals whose expertise is in demand. They deliver in-house training for blue chip companies and conduct influential research in areas like customer behaviour and business intelligence.

The Chartered Institute of Marketing (CIM)

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

We have joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

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Our Clearing hotline is now open

Worried your exams haven't gone to plan or changed your mind about where you want to study? Call our Clearing hotline on +44 (0)1332 592018 to secure your place for 2018.

Find out moreFind out more

What you will study

You will study modules such as:

  • Business Communication and Decision Making
  • Contemporary Issues in Business
  • Data Analysis for Business
  • Study skills for Business

And you will choose two options from:

  • Law
  • Sociology
  • Political Studies
  • Fundamentals of Human Behaviour

If you don’t have either English or Maths GCSE, you will need to substitute one or two of the above for a module in English and/or Maths.

You will study modules such as:

  • Marketing Fundamentals
  • Introduction to Digital Marketing
  • Advertising Fundamentals
  • Managing the Brand
  • Design and  Creativity for Marketers
  • Business Acumen and Entrepreneurship 

You will study modules such as:

  • The Marketing Executive (double module)
  • Integrated Marketing Communications
  • Marketing Research
  • Digital Tools, Technology and Platforms (double module) 

You can choose to take an optional placement year or move straight to the stage three. Our Careers Office will support you in finding the right position.

You will study modules such as:

  • Independent Study (double module)
  • Marketing Strategy
  • Mobile Marketing*
  • Marketing Across Cultures
  • Services and Experiential Marketing
  • Content, Copywriting and Creativity
  • Market Sensing
  • Ethics, Sustainability and Community
  • Online Community Management

*you'll need to take this module to gain exemptions towards the CIM Diploma in Professional Marketing.

How you will learn

During your foundation year you will be assessed mainly by coursework, and with some in-class tests.

For the rest of your degree a wide range of assessments are used that deliver the academic rigour as well as providing practical experience which employers seek. In this programme you will develop social media business profiles, create infographics, build presentations, write reports and more.

Who you will meet

Annmarie Hanlon is the Programme Leader. She is a digital marketing practitioner and also studying for a PhD in the strategic use of social media networks. Annmarie works with a wide range of organisations across the UK, helping them develop their digital marketing strategy, as well as training on social media for business.

Entry requirements

September 2018 typical entry requirements

UCAS points64-96 (up to 16 from AS-levels)
Specific requirements at A-levelN/A
Specific requirements at GCSEN/A
Interview / AuditionN/A
PortfolioN/A

Our entry requirements for this course should be read together with the University's general entry requirements, which details subjects we accept, alternative qualifications and what we're looking for at Derby.

September 2019 typical entry requirements

UCAS points72 (up to 16 from AS-levels)
Specific requirements at A-levelN/A
Specific requirements at GCSE

GCSE Maths and English are preferred, however if you don't have these qualifications you will be able to undertake Maths and English at L2 as part of your course of study.

Interview / AuditionN/A
PortfolioN/A

Alternative entry qualifications:

We usually consider an A-level in General Studies as a supplementary qualification. A good application/performance will be taken into account if you do not meet the criteria/offer conditions.

Our entry requirements for this course should be read together with the University's general entry requirements, which details subjects we accept, alternative qualifications and what we're looking for at Derby.

Fees and funding

2018/19 Fees

 Full-timePart-time
UK/EU

£9,250 per year

N/A

International

£12,500 per year

N/A

Further information about our fees and support you may be entitled to.

How to apply

UK/EU students

Full-time students applying to start in September should apply for this course through UCAS or you can apply directly to the University for an undergraduate course if you’re not applying to any other UK university in the same year.

Apply through UCASApply directly to the University

International students

Full-time students applying to start in September should apply for this course through UCAS or you can apply directly to the University for an undergraduate course if you’re not applying to any other UK university in the same year.

Apply through UCASApply directly to the University

Information for international applicants

Applying for an undergraduate degree

Careers

You only have to check out the job vacancies to see that digital marketing experience is now an essential attribute sought by many organisations. Roles like digital marketing manager, digital account manager, social media manager, online community manager, SEO analyst and e-commerce manager offer great prospects for the savvy marketing professional.

As the digital world constantly evolves, the career scope is immense. Many employers are still grappling with the opportunities. Many want an input from the ‘born digital’ generation. With this degree on your CV, you’ll be properly qualified to bring the digital revolution to their marketing strategies.

Contact details

EnquiryEmailPhone
Course: Tracey Powell (Programme Leader) T.Powell@derby.ac.uk +44 (0)1332 592751
Admissionsaskadmissions@derby.ac.uk+44 (0)1332 591167
Generalmarketing@derby.ac.uk+44 (0)1332 590500

† Additional information about your studies

4 years or 5 with optional placement year

Download programme specification

Teaching hours

Like most universities, we operate extended teaching hours at the University of Derby, so contact time with your lecturers and tutors could be anytime between 9am and 9pm. Your timetable will usually be available on the website 24 hours after enrolment on to your course.

Please note: Our courses are refreshed and updated on a regular basis. If you are thinking about transferring onto this course (into the second year for example), you should contact the programme leader for the relevant course information as modules may vary from those shown on this page.

Unistats

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