International Marketing (Top-Up)

This top-up programme is designed to build on your existing marketing knowledge whilst helping you to develop professional skills and a wider understanding of marketing in international contexts. It offers a direct route into marketing and related careers. In just one year of full-time study, you will have a highly regarded degree that will prepare you for management roles in marketing, communications and business development.

Explore marketing on an international scale

Designed specifically for students who have not taken a full degree course in marketing previously, this programme builds upon your existing marketing knowledge and skills, with a focus on international marketing. We equip you with the skills, confidence and creativity to shape an organisation’s marketing strategy and help it develop a customer-led approach to business opportunities. You’ll benefit from live projects working with real organisations to explore marketing on a global scale before you graduate.

Build your networks

You’ll have the chance to attend masterclasses and guest lectures delivered by industry professionals and influential thinkers. You’ll also benefit from our strong links with regional marketing and communication agencies as well as our international partners to expand your expertise and make connections with industry. You can also extend your professional contacts through our annual Make Your Mark event.

Learn from expert academics

Our teaching team has extensive experience in marketing for a broad spectrum of organisations and an excellent network of contacts. The team is made up of industry experienced marketing specialists. They include influential researchers shedding new light on areas including customer behaviour and market sensing.

Please note that our modules are subject to change - we review the content of our courses regularly, making changes where necessary to improve your experience and graduate prospects.

We offer field trips and work on many live company projects to guarantee our courses are relevant and up to date with current market trends. There is also an opportunity to join a ‘student consultancy group' for those who wish to develop their skills and grow a professional portfolio.

You will be encouraged to be creative, whether you're creating eye-catching media, memorable slogans or designing mood boards to find new innovative ways to communicate with your audience. Some of your learning will be classroom based, sometimes you will want to use computer labs and at other times you may work in a studio.

You will learn to be adaptive in your communications to meet the needs of different consumers. Above all you will develop practical skills of marketing, alongside the sound theories. This will be enhanced through opportunities for work-based learning through paid internships.

Our BA (Hons) International Marketing (Top-Up) modules are assessed by coursework and a variety of assignments.

This qualification will offer you a direct route into marketing and related careers and will add momentum to your career development plans. Derby marketing graduates achieve excellent results – recent marketing graduates have secured graduate roles with companies such as DHL, JCB and GB Basketball.

You can take full advantage of the rapidly emerging career opportunities in marketing. You’ll also be well positioned for management level jobs.

You’ll be prepared for various roles such as Marketing Manager, Marketing Officer, Marketing Executive, PR Manager, Advertising Executive, Business Development Officer/Manager, Communications Manager, Marketing Analyst/Researcher, and Customer Insight Manager.

You could work in areas including advertising and the media, communications and public relations, sales, promotions and events management, market research, marketing management and operations.

On completion, you could go straight to a Master’s degree, which is just one more year of full-time study, and you’ll be eligible for an alumni fee discount as a University of Derby graduate.

You need to have an HND or Foundation degree in a relevant subject.

You need at least five GCSEs (or equivalent) including Maths and English at grade 4/C or above.

When you apply, please send us a transcript of the modules you have already studied so that we can make sure that the HND or foundation degree is compatible with the top-up programme.

Further information about our fees and support you may be entitled to

Additional costs and optional extras

Additional information about your studies

Teaching hours

Like most universities, we operate extended teaching hours at the University of Derby, so contact time with your lecturers and tutors could be anytime between 9am and 9pm. Your timetable will usually be available on the website 24 hours after enrolment on to your course.

Course updates

The information provided on this page is correct at the time of publication but course content, costs and other individual course details do change from time to time and are updated as often as possible, so please do check these pages again when making your final decision to apply for a course. Any updated course details will also be confirmed to you at application, enrolment and in your offer letter.

If you are thinking about transferring onto this course (into the second year for example), you should contact the programme leader for the relevant course information as modules may vary from those shown on this page.