New course for the 21/22 academic year
Full-time: 3 Years
£9,250 per year (2021/22)
£14,045 per year (2021/22)
112 (September 2021 entry)
Chandos Pole Street, Derby Campus
- Learn the full range of fashion styling and communication skills, from research and ideas creation through to photography and illustration, casting, and live model styling
- We’ll encourage you to take risks and experiment with ideas and materials through individual and group projects
- Uniquely, we consider how you can also help to change the fashion industry, and explore some of the current debates around ethical practices, sustainability, racism and gender equality.
Full module information will be available shortly for this course.
Helping fashion tell a story
On this degree in Fashion Styling and Communication, you will learn to use fashion as a powerful way of telling stories, so that clothing and accessories become more than just objects. The purpose of a fashion marketing campaign today is not simply to sell clothes; it often needs to promote a philosophy, concept or aspirational lifestyle. Styling - particularly visual imagery - is key to this process.
30 years ago, 'fashion stylist' wasn't a recognised career, but with the rise of digital and social media, this has changed. Fashion styling is now firmly in the mainstream, and today, many companies and individuals use fashion stylists to help them develop visual identities and branded concepts - from fashion labels and e-commerce stores, to digital and printed media, as well as influencers and celebrities.
The key areas
On this degree, you'll learn to create, distribute and manage content about fashion for brands, companies and individuals. This content could take many forms, including images and videos, text, or experiences.
You'll learn a full range of styling and communication skills, including:
- Concept and market research, including brand identity, competitor analysis and consumer identification
- Fashion photography
- Fashion drawing and illustration
- Product sourcing
- Creative still-life and live-model styling
- Creating digital media and CAD
- Presentation methods
You will get plenty of time to experiment - with different materials, different modes and styles of communication, and with various methods of presentation.
We'll also ensure you cover the essential foundational knowledge such as understanding the design process, the history of image-making and fashion, and how fashion is shaped by its contemporary culture.
You'll also have opportunities to collaborate with students from our BA (Hons) Photography programme.
Fashion as a force for good
Uniquely, our course also explores the need for change in the fashion industry and encourages you to be an innovator and pioneer. We'll consider some of the industry's current dilemmas, including the sustainability of materials, working conditions in factories, and the problems of 'fast fashion'.
There's also an optional module in the second year called Social Design which helps you understand how design can have a positive impact on people, their communities and the environment. It will get you thinking about how you can use fashion as a force for good.
Building experience and boosting your CV
Throughout this course, and especially in your second year, you will be learning to apply skills in professional situations. In year two, there are core modules which take you through the fundamental industry process of responding to briefs from clients. You'll learn to:
- research and develop ideas
- produce and present concepts and proposals that meet the commercial aims of the brief, and
- create work that reflects industry standards but also encapsulates originality and awareness of social, environmental or other relevant issues
You'll become adept at independent thinking and multi-project management, as well as using your creative skills to solve commercial or social challenges.
Work placements and internships
We offer you plenty of opportunities to take work placements or internships. We'll help you find the right opportunity to match your career aspirations and interests and during your time in the workplace, one of our tutors will also visit you to monitor your progress.
Our students have gained work experience at Alexander McQueen, Cos, Erdem, French Connection, Hobbs, HUUB, River Island, George at Asda, Julian MacDonald, Monsoon, Preen, Temperley, Tommy Hilfiger and Victoria Beckham.
In the final year of this course, we've built in specific modules that encourage you to explore potential careers paths and further study. You will develop a future career plan as well as a personal development plan, to help you work towards your personal and professional goals. You will also build and format a substantial portfolio of project work and use this as part of a professional marketing package, linked to your individual career plan.
All Art and Design, Film, Photography and Music courses are based at our Markeaton Street site where industry-standard, purpose built studios and labs provide a modern and creative space for our students. Markeaton Street encompasses Chandos Pole Street which is home to our Fashion and Textiles courses and Britannia Mill is home to Fine Art, Illustration and Interior Design studio spaces. Our Theatre students learn from professionals at the professional producing and learning Derby Theatre in the heart of Derby city centre.
Markeaton Street is a 15 minute walk from Kedleston Road, and is serviced by regular free site shuttle buses.
You will study modules such as:
- Building My Practice
- Thinking Through Design
- Ubiquity and Influence
- Design, Culture and Curiosity
- Interacting with Industry - Formulating Ideas
- Interacting with Industry - Satisfying Clients
- Design: Theory, Making and Meaning
- Entrepreneurial Design Project
- Social Design
- Placement - Being a Professional
- Critical Voice: Research and Professional Investigation
- Fashion Styling and Communication Project - Experience and Purpose
- Communicating My Vision - Concept to Consumer
Please note that our modules are subject to change - we review the content of our courses regularly, making changes where necessary to improve your experience and graduate prospects.
This is a practical course so a significant proportion of your learning and assessment will be project-based. You will be given a wide variety of briefs which set out a problem, situation and context, and you will need to respond to these with creative and considered solutions. This may involve animation, illustration, live performance, photography and video. Some projects will be devised by tutors while others will be set by external parties, such as employers.
In your final year, you'll really get the chance to show how you've developed, by completing an extended fashion communication and styling project of your choice. This will be a substantial body of authentic work which demonstrates your unique voice. For this, you will need to work with professionalism, independence and initiative, while demonstrating commitment to your practice. It's therefore great preparation for your next step, whether that's life in the commercial world or postgraduate study.
You will also learn through more traditional methods such as:
- Lectures and seminars
- Studio workshops
How you are assessed
We'll assess you in a variety of ways, including through:
- Project work and portfolios
- Industry projects and competitions
- Written essays and reflective pieces
Every year students from the School of Arts celebrate their time at University by showcasing their work at an end of year Degree Show at Markeaton Street and across the City of Derby. The Show usually runs throughout June and is a fantastic opportunity for potential employers, friends, family, industry and members of the public to see exciting creations by the next generation of artists, designers, creators and makers from Derby. The Show takes the form of:
Take a look at highlights from the 2019 Degree Show.
Personal academic tutoring
Your personal academic tutor will work with you to help you get the most out of your time at university. Having someone to talk to about your academic progress, your university experience and your professional aspirations is hugely valuable. We want you to feel challenged in your studies, stretched but confident to achieve your academic and professional goals.
Find out more about personal academic tutoring
September 2021 typical entry requirements
|Requirement||What we're looking for|
|Specific requirements at A-level|
No specific subject requirements
|Specific requirements at GCSE||At least five GCSEs (or equivalent) including Maths and English at grade 4/C or above|
|IELTS||6.0 (with at least 5.5 in each skills area)|
|Interview / Audition|
|Portfolio||Yes - see portfolio details|
Alternative entry qualifications:
- BTEC - DMM
- Pass Access to HE Diploma with 60 credits: 45 at Level 3 with a minimum of Distinction: 15 Merit: 24 Pass: 6
Offers will be made initially based on your application, including predicted grades and/or grades you have already achieved. Following this, if you submit a strong portfolio we will make you an unconditional offer, to reflect the quality of your work and your potential.
These are the typical qualification requirements for September 2022 entry.
|Requirement||What we're looking for|
|GCSE||At least five GCSEs (or equivalent) including Maths and English at grade 4/C or above|
|Access to HE||Pass Access to HE Diploma with 60 credits: 45 at Level 3 with a minimum of Distinction: 15, Merit: 24, Pass: 6|
Additional entry requirements
English language requirements
IELTS: 6.0 (with at least 5.5 in each skills area)
2021/22 Fees (August 2021 - July 2022)
£9,250 per year
£14,045 per year
Further information about our fees and support you may be entitled to.
How to apply
Apply for September 2021
Need help applying? Find out how we can help you with your UCAS application
This degree prepares you for a career in fashion styling or fashion communication. Fashion stylists can work in many different areas including print and digital media, e-commerce, still life or product photography, catwalks, blogging or social media.
You would also have the skills and knowledge to make a great fashion journalist, media commentator, fashion researcher, fashion show producer or art director.
If you need any more information from us, eg on courses, accommodation, applying, car parking, fees or funding, please contact us and we will do everything we can to help you.Contact us
Additional information about your studies
Like most universities, we operate extended teaching hours at the University of Derby, so contact time with your lecturers and tutors could be anytime between 9am and 9pm. Your timetable will usually be available on the website 24 hours after enrolment on to your course.
Please note: Our courses are refreshed and updated on a regular basis. If you are thinking about transferring onto this course (into the second year for example), you should contact the programme leader for the relevant course information as modules may vary from those shown on this page.