Staff profile

Vic Curtis


Senior Lecturer in Enterprise and Entrepreneurship

Subject

Business

College

College of Business, Law and Social Sciences

Department

Derby Business School

Campus

Kedleston Road, Derby Campus

Email

v.curtis@derby.ac.uk

About

I am a Lecturer in Business Management.

Teaching responsibilities

I specifically teach in the areas of Enterprise and Entrepreneurship, Marketing and Strategy, and at the crossover of these disciplines. Examples of modules which I teach on include:

Research interests

My research currently focuses on three specific areas:

Membership of professional bodies

Qualifications

Recent conferences

Experience in industry

My expertise lies at the intersection of enterprise (particularly in small businesses), marketing and strategy. I am both a practitioner and an academic as I started, own and run a small business myself, so I have a good appreciation of the current agenda and activity within the enterprise and small business sector. I started my company to help SMEs achieve profitable growth through increasing sales (eg through market research, marketing and customer acquisition) whilst reducing costs through operational and efficiency improvements. These business consultancy activities have included undertaking and managing contract market research projects and customer surveys, conducting strategic analyses, developing business and marketing plans (and then implementing those plans at a tactical level) and introducing lean thinking. These activities have been for a variety of domestic and international SMEs both in the B2B and B2C arenas, and has resulted in improved company performance once the development solutions have been implemented.

Prior to this, I have had a number of senior roles in sales and marketing positions with various original equipment manufacturers (OEMs). These companies have produced and sold equipment and servives which have ranged from single high precision gauges to multi-million pound capital equipment and installation projects. The majority of these products and services were for international clients.

International experience

I have both sold and commissioned equipment as far afield as Fiji, Japan, Thailand and the Phillipines, through most Western European countries to the USA, Canada, Mexico and Brazil.

Recent publications