I am the Head of Centre for Contemporary Hospitality and Tourism. I am responsible for the development and implementation of the Centre’s research, teaching and learning strategies and student experience.
I work closely with the local community in Buxton, our region and with industry, nationally and internationally, to provide inspirational learning opportunities for our students.
As a tourism specialist, I teach on several programmes in the Centre helping students to develop their employability skills by delivering projects for industry.
I am involved in undergraduate and postgraduate courses and supervise a number of PhD students.
My professional interests include being an executive board member for the Council for Hospitality Management Educators and a member of the Derbyshire Culture Heritage and Tourism Board. I have also worked with High Peak Borough Council to develop a tourism strategy for Buxton and with Derbyshire County Council Steering Committee to advise on a tourism strategy for the county.
I led the development of spa management as a subject area in higher education. The University of Derby is the world leader in spa management degrees and provides graduate to some of the most prestigious spas in the world.
I have helped to support start-up businesses through knowledge transfer initiatives for the School of Artisan Food and UK Countryside Tours.
I am interested in pedagogy, especially applied learning, enterprise and innovation and providing opportunities for our students to build knowledge, skills and experiences relevant to their professional and personal lives.
I also maintain research interests in the field of tourism, particularly in the area of destination management and talent management.
Membership of professional bodies
Higher Education Academy as a registered practitioner
Council for Hospitality Management Educators
Association of Event Management Educators
Association of Tourism and Hospitality Educators
International Centre of Excellence in Tourism and Hospitality Education
BSc (Hons) Tourism and Hospitality Management , Sheffield Hallam University
Certificate of Education, Manchester Metropolitan University
MSc Tourism and Hospitality Education, University of Surrey
Doctor of Education, University of Derby
I have presented seminars at a range of different conferences and universities. Recently, I have spoken at the Council for Hospitality Management Educators conference in Manchester and THE-ICE conference in Holland.
I am also a founding member and part of the organising committee for the Tourism Naturally Conference in partnership with Colorado State University and Central Normal China University
Experience in industry
I joined the University of Derby after a career in the travel industry where I specialised in group travel. This involved organising conference and incentive travel, trade fairs and exhibitions and tour operations.
I work closely with Switzerland's leading Hotel Management Group including the Swiss Hotel Management School, Cesar Ritz and IHTTI providing excellent education for students from around the world. I also work with partners in Botswana, China, Hong Kong, Singapore, Holland and Greece.
Additional interests and activities
I am a trustee for the following organisations:
The Arkwright Society - an educational charity devoted to the rescue of industrial heritage buildings at Cromford Mill.
The School of Artisan Food – a not-for-profit food skills training school located in Nottinghamshire, UK.
The Buxton Crescent Heritage Trust - a registered charity established to preserve the stunning Crescent buildings and to create an inspiring visitor experience in The Pump Room and a suite of rooms in The Crescent.
I am also a Director of Vision Buxton and an Industry Advisory Board member for NHL Stenden University of Applied Sciences
In the media
I have had had the opportunity to work with local media including radio, TV and print. I have appeared on East Midlands Today, BBC Look North, Radio Derby, High Peak Radio and in the follow print media; Reflections magazine, Pure Buxton and European Spa magazine.
International Spa Management. Principles and Practices. Ed. Rawlinson S. and Heap T. May 2017 Goodfellows
Developing a wellness destination: a case study of the Peak District: In Handbook of Health Tourism. Wiltshier, P. & Rawlinson, S. Jan 2017 Routledge
Student and Practitioner Experience from Learning Laboratories. In Handbook of Teaching and Learning in Tourism. Wiltshier, P. & Rawlinson, S. Jan 2017 Edward Elgar
Benefits of Higher Education to the International Spa Industry: A UK Perspective. In Health Tourism and Hospitality: Wellness, Spas and Medical Travel. 2013 Routledge
How can effective university – industry partnerships be developed? Rawlinson S. 2013 Worldwide Hospitality and Tourism Themes Vol. 5 No. 3, pp. 255-267